Dr Kate Organ

Uwch-ddarlithydd, Business

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304
Trydydd Llawr
Yr Ysgol Reolaeth
Campws y Bae

Ar gael ar gyfer Goruchwyliaeth Ôl-raddedig

Dolenni Ymchwil

https://orcid.org/0000-0003-1731-6119

Google Scholar

Trosolwg

Dechreuodd Kate weithio yn yr Ysgol Reolaeth yn 2014. Cyn ymgymryd â rôl darlithydd, bu Kate yn gweithio yn y sector preifat a chyhoeddus, yn cynnal ymchwil i'r farchnad ac ymchwil gymdeithasol ar ran Llywodraeth Cymru ac awdurdodau lleol, yn ogystal ag i fusnesau bach a mawr.

Mae ei hymchwil mwy diweddar wedi archwilio ymgysylltiad ac emosiynau yng nghyd-destun marchnata drwy brofiadau. Mae diddordebau ymchwil penodol yn perthyn i farchnata bwyd lleol, a datblygu llwybrau bwyd lleol. Ar hyn o bryd mae Kate yn cynnal ymchwil i reoli digwyddiadau ar ran awdurdod Parc Cenedlaethol Penfro. Yn ogystal, mae hi'n cynnal ymchwil i’r broses owerthuso cynlluniau rheoli twristiaeth.

Ynghyd ag ymchwil twristiaeth a marchnata, mae gan Kate ddiddordeb hefyd mewn addysgeg a gwella dysgu myfyrwyr. Mae ei hymchwil ddiweddar wedi archwilio defnydd e-lyfrau rhyngweithiol i gefnogi dysgu, a rôl asesu i gymell myfyrwyr a gwella eu perfformiad.

Ers ymuno â'r Ysgol Reolaeth, mae Kate wedi dysgu ar amrywiaeth o fodiwlau israddedig ac ôl-raddedig ym maes marchnata. Mae ei diddordebau addysgu penodol ym maes ymchwil marchnata a dulliau meintiol o ddadansoddi data.

Meysydd Arbenigedd

Rheoli digwyddiadau cynaliadwy
Twristiaeth gynaliadwy
Bwyd lleol
Emosiynau
Cyd-greu gwerth

Cyhoeddiadau

Uchafbwyntiau Ymchwil

Organ, K., Koenig-Lewis, N., Palmer, A., & Probert, J. (2015). Festivals as agents for behaviour change: A study of food festival engagement and subsequent food choices. Tourism Management, 48, 84-99.
https://doi.org/10.1016/j.tourman.2014.10.021, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa21655
Organ, K., Koenig-Lewis, N., & Palmer, A. (2015). The "ladder of engagement" - an empirical study of its link to loyalty. In 48th Annual Conference of the Academy of Marketing
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa21656
http://programme.exordo.com/am2015/delegates/presentation/219/
Organ, K., Burvill, S., & Owens, S. (2018). The use of interactive e-books to boost independent learning: The essential study skill for the millennial generation. In ALDinHE Regional Symposium with SAILS: Embedding Academic Study SkillsALDinHE Regional Symposium with SAILS.
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa48578
Burvill, S., Owens, S., & Organ, K. (2018). Interactive e-books: The essential accompaniment to modern technological based learning. In Learning, Teaching & Student Experience (LTSE 2018)Learning, Teaching and Student Experience.
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa48577
https://charteredabs.org/wp-content/uploads/2018/05/LTSE-2018-final-programme-with-presentations-1.pdf
Owens, S., Burvill, S., Organ, K., & Hill, T. (2018). Reinventing how Students Engage with Core Marketing Content through Learning Science. In Academy of Marketing Special Session2018 Academy of Marketing Special Session.
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa48580
https://www.academyofmarketing.org/conference/conference-history/conference-2018/am2018-special-sessions/
Probert, J., Koenig-Lewis, N., Stacey, K., Zhao, A., Xuan, Y., & Organ, K. (2014). Sustainable water consumption: the role of consumer behaviour in (re)shaping water utility industry business models. In Corporate Responsibility Research ConferenceISIS.
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa19211
http://static.uni-graz.at/fileadmin/urbi-institute/Systemwissenschaften/ISIS_Reports/ISIS_reports_6_CRRC.pdf
Nicholls, S., Organ, K., & Cummings, B. (2021). Planning for sustainable tourism development in Wales: an analysis of destination management plans. Welsh Economic Review, 28(0), 23
https://doi.org/10.18573/wer.257, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa55329
Burvill, S., Owens, S., & Organ, K. (2022). The digital explosion: It’s impact on international student achievement. The International Journal of Management Education, 20(1), 100585
https://doi.org/10.1016/j.ijme.2021.100585, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa58684

Holl Ymchwil

Erthyglau Cylchgronau

Burvill, S., Owens, S., & Organ, K. (2022). The digital explosion: It’s impact on international student achievement. The International Journal of Management Education, 20(1), 100585
https://doi.org/10.1016/j.ijme.2021.100585, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa58684
Nicholls, S., Organ, K., & Cummings, B. (2021). Planning for sustainable tourism development in Wales: an analysis of destination management plans. Welsh Economic Review, 28(0), 23
https://doi.org/10.18573/wer.257, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa55329
Organ, K., Koenig-Lewis, N., Palmer, A., & Probert, J. (2015). Festivals as agents for behaviour change: A study of food festival engagement and subsequent food choices. Tourism Management, 48, 84-99.
https://doi.org/10.1016/j.tourman.2014.10.021, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa21655

Cyfraniadau Cynadleddau

Owens, S., Burvill, S., Organ, K., & Hill, T. (2018). Reinventing how Students Engage with Core Marketing Content through Learning Science. In Academy of Marketing Special Session2018 Academy of Marketing Special Session.
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa48580
https://www.academyofmarketing.org/conference/conference-history/conference-2018/am2018-special-sessions/
Organ, K., Burvill, S., & Owens, S. (2018). The use of interactive e-books to boost independent learning: The essential study skill for the millennial generation. In ALDinHE Regional Symposium with SAILS: Embedding Academic Study SkillsALDinHE Regional Symposium with SAILS.
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa48578
Burvill, S., Owens, S., & Organ, K. (2018). Interactive e-books: The essential accompaniment to modern technological based learning. In Learning, Teaching & Student Experience (LTSE 2018)Learning, Teaching and Student Experience.
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa48577
https://charteredabs.org/wp-content/uploads/2018/05/LTSE-2018-final-programme-with-presentations-1.pdf
Organ, K., Koenig-Lewis, N., & Palmer, A. (2015). The "ladder of engagement" - an empirical study of its link to loyalty. In 48th Annual Conference of the Academy of Marketing
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa21656
http://programme.exordo.com/am2015/delegates/presentation/219/
Probert, J., Koenig-Lewis, N., Stacey, K., Zhao, A., Xuan, Y., & Organ, K. (2014). Sustainable water consumption: the role of consumer behaviour in (re)shaping water utility industry business models. In Corporate Responsibility Research ConferenceISIS.
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa19211
http://static.uni-graz.at/fileadmin/urbi-institute/Systemwissenschaften/ISIS_Reports/ISIS_reports_6_CRRC.pdf

Goruchwyliaeth

Exploring the Domestic Visitor Experience Quality of Formula E in Saudi Arabia: Impacts on Perceived Value, Event Attachment, Attitudes Towards Sports Events, and Support for Hosting International Sports Events. (cyfredol)

PhD

Goruchwyliwr arall: Prof Sarah Nicholls
The impact of eco-labels on recreational scuba divers' behaviour and the sustainability performance of the sector (cyfredol)

PhD

Goruchwyliwr arall: Prof Brian Garrod

Modiwlau a Addysgir

MN-1016 Marketing

This module provides an introduction to the concept and practice of marketing.
MN-1025 Marchnata (Marketing)

Mae'r modiwl hwn yn rhoi cyflwyniad i'r ymarfer a cysyniad o farchnata. This module provides an introduction to the concept and practice of marketing.
MN-M590 Research Methods for Marketing and Tourism

The purpose of this module is to prepare students for their work placement research or dissertation in TB3. The module will comprise a serious of lectures and hands-on workshops covering the fundamentals of research methodologies and methods, covering both theoretical and practical aspects of research conduct. Weekly topics will take students from determining their research approach, including ethical considerations, to conducting a literature review, developing their methodology, planning and conducting their data collection, hypothesis testing and data analysis (qualitative, qualitative and mixed), and finally to writing up and presenting their research.

Dr Kate Organ

Cyfeiriad ebost

Dolenni Ymchwil

Trosolwg

Meysydd Arbenigedd

Cyhoeddiadau

Uchafbwyntiau Ymchwil

Holl Ymchwil

Erthyglau Cylchgronau

Cyfraniadau Cynadleddau

Goruchwyliaeth

Exploring the Domestic Visitor Experience Quality of Formula E in Saudi Arabia: Impacts on Perceived Value, Event Attachment, Attitudes Towards Sports Events, and Support for Hosting International Sports Events. (cyfredol)

The impact of eco-labels on recreational scuba divers' behaviour and the sustainability performance of the sector (cyfredol)

Modiwlau a Addysgir

MN-1016 Marketing

MN-1025 Marchnata (Marketing)

MN-M590 Research Methods for Marketing and Tourism