Dr Tiffany Low

Uwch-ddarlithydd mewn Marchnata Twristiaeth, Business

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340
Trydydd Llawr
Yr Ysgol Reolaeth
Campws y Bae

Ar gael ar gyfer Goruchwyliaeth Ôl-raddedig

Dolenni Ymchwil

https://orcid.org/0000-0001-5616-765X

Trosolwg

Academydd profiadol ym maes twristiaeth yw Dr Tiffany Low, sydd â diddordeb ym meysydd twristiaeth foethus, marchnata twristiaeth, twristiaeth gynaliadwy, twristiaeth gritigol ac astudiaethau hamdden awyr agored ac antur. Mae Dr Low wedi gweithio yn y byd academaidd ers dros 15 mlynedd ac mae ganddi raddau dosbarth cyntaf mewn Busnes (Economeg Ariannol) a Rheoli Gwestai (Rheoli Digwyddiadau) ac MSc mewn Bancio a Chyllid. Rhoddodd ei PhD sylw i ddylanwad gwerthoedd defnyddwyr ar ffyddlondeb brand yn y sector gwestai moethus ac mae'n parhau i ymchwilio a chyhoeddi yn y maes hwn. Ochr yn ochr â hyn, mae Dr Low hefyd wedi cyhoeddi ar dwristiaeth gynaliadwy a'r rhwystrau i fenywod wrth gymryd rhan mewn gweithgareddau mynydda. Mae hi'n addysgu ar lefel israddedig ac ôl-raddedig ac mae hi hefyd yn goruchwylio nifer o fyfyrwyr PhD.

Cyn ymuno â'r byd academaidd, bu Dr Low yn gweithio yng ngwesty moethus 6-seren cyntaf y byd, sef y Palazzo Versace, a chyn hynny gweithiodd fel gwarantwr yswiriant corfforaethol, yn gwarantu risgiau troseddau ariannol, indemniad proffesiynol, polisïau yswiriant meddygol ac yswiriant teithio oddi cartref ar gyfer sefydliadau rhyngwladol, addysg uwch, y Llywodraeth a chyrff anllywodraethol.

Meysydd Arbenigedd

Twristiaeth Foethus
Brandio Twristiaeth a Gwerthoedd Defnyddwyr
Datblygu Cynaliadwy
Astudiaethau Twristiaeth Gritigol
Astudiaethau Hamdden Awyr Agored ac Antur

Uchafbwyntiau Gyrfa

Diddordebau Addysgu

Israddedig:

Sylfeini a hanfodion twrisiaeth.
Marchnata twristiaeth,
Twristiaeth ar waith a theithiau maes twristiaeth cymhwysol.

Ôl-raddedig:

Damcaniaeth a rheoli brand strategol
Marchnata, brandio a chynllunio strategol ym maes twristiaeth.
Damcaniaeth twristiaeth gritigol a materion twristiaeth cyfoes

Mae Dr Low yn Gymrawd o'r Academi Addysg Uwch.

Ymchwil Prif Wobrau

Cyhoeddiadau

Uchafbwyntiau Ymchwil

Dabamona, S., Cater, C., Cave, J., & Low, T. (2021). Cultural identity through an educational school trip: Voices of native Papuan students. Tourism Management Perspectives, 38, 100807
https://doi.org/10.1016/j.tmp.2021.100807, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa56472
http://dx.doi.org/10.1016/j.tmp.2021.100807
Low, T., Miller, M., Doran, A., & Hardwick, L. (2022). Women’s outdoor adventure experiences on Instagram: exploring user-generated content. Annals of Leisure Research, 25(3), 374-398.
https://doi.org/10.1080/11745398.2020.1815068, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa55257
Doran, A., Schofield, P., & Low, T. (2020). Women’s mountaineering: accessing participation benefits through constraint negotiation strategies. Leisure Studies, 39(5), 1-15.
https://doi.org/10.1080/02614367.2020.1763439, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa54016
Wang, C., Cater, C., & Low, T. (2016). Political challenges in community-based ecotourism. Journal of Sustainable Tourism, 24(11), 1555-1568.
https://doi.org/10.1080/09669582.2015.1125908, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa36729
http://www.scopus.com/inward/record.url?eid=2-s2.0-84962052853&partnerID=MN8TOARS
Cater, C., Garrod, B., & Low, T. (Eds.). (2015). The Encyclopaedia of Sustainable Tourism. CABI.
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa36755
https://www.cabi.org/bookshop/book/9781780641430/
Cater, C., Funk, D., & Low, T. (2018). Adventure racing and active lifestyles. Annals of Leisure Research, 21(5), 605-611.
https://doi.org/10.1080/11745398.2018.1473785, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa39643
Cater, C., Low, T., & Keirle, I. (2018). Reworking Student Understanding of Tourism Mobility: Experiences of Migration and Exchange on a Field Trip. Tourism Planning & Development, 15(5), 600-613.
https://doi.org/10.1080/21568316.2018.1505650, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa44415
Low, T. (2019). Gender, Power, Mobility and Consumption: A Critical Research Agenda for Luxury Tourism. In SUSTAINABILITY OF TOURISM, HOSPITALITY AND EVENTS IN A DISRUPTIVE DIGITAL AGECouncil for Australasian University Tourism and Hospitality Educators.
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa48978
https://www.cqu.edu.au/about-us/structure/schools/bl/cauthe-2019
Doran, A., Schofield, P., & Low, T. (2018). Women’s mountaineering tourism: an empirical investigation of its theoretical constraint dimensions. Leisure Studies, 37(4), 396-410.
https://doi.org/10.1080/02614367.2018.1452283, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa45364
Bowen, R., Low, T., & Perdikis, N. (2017). Location Effects on Agri-Food SME Internationalisation: Comparing Wales and Brittany. In Institute for Small Business and Entrepreneurship ConferenceInstitute for Small Business and Entrepreneurship Conference.
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa45371
https://isbe.org.uk/isbe2017/conference-tracks/

Holl Ymchwil

Erthyglau Cylchgronau

Low, T., Miller, M., Doran, A., & Hardwick, L. (2022). Women’s outdoor adventure experiences on Instagram: exploring user-generated content. Annals of Leisure Research, 25(3), 374-398.
https://doi.org/10.1080/11745398.2020.1815068, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa55257
Dabamona, S., Cater, C., Cave, J., & Low, T. (2021). Cultural identity through an educational school trip: Voices of native Papuan students. Tourism Management Perspectives, 38, 100807
https://doi.org/10.1016/j.tmp.2021.100807, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa56472
http://dx.doi.org/10.1016/j.tmp.2021.100807
Doran, A., Schofield, P., & Low, T. (2020). Women’s mountaineering: accessing participation benefits through constraint negotiation strategies. Leisure Studies, 39(5), 1-15.
https://doi.org/10.1080/02614367.2020.1763439, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa54016
Cater, C., Low, T., & Keirle, I. (2018). Reworking Student Understanding of Tourism Mobility: Experiences of Migration and Exchange on a Field Trip. Tourism Planning & Development, 15(5), 600-613.
https://doi.org/10.1080/21568316.2018.1505650, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa44415
Cater, C., Funk, D., & Low, T. (2018). Adventure racing and active lifestyles. Annals of Leisure Research, 21(5), 605-611.
https://doi.org/10.1080/11745398.2018.1473785, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa39643
Doran, A., Schofield, P., & Low, T. (2018). Women’s mountaineering tourism: an empirical investigation of its theoretical constraint dimensions. Leisure Studies, 37(4), 396-410.
https://doi.org/10.1080/02614367.2018.1452283, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa45364
Wang, C., Cater, C., & Low, T. (2016). Political challenges in community-based ecotourism. Journal of Sustainable Tourism, 24(11), 1555-1568.
https://doi.org/10.1080/09669582.2015.1125908, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa36729
http://www.scopus.com/inward/record.url?eid=2-s2.0-84962052853&partnerID=MN8TOARS
Low, T. & Everett, S. (2014). Industry engagement with tourism research: The impacts of social control and emotional labour. Tourism Management Perspectives, 12, 134-143.
https://doi.org/10.1016/j.tmp.2014.09.006, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa45363

Penodau Llyfrau

Low, T. (2016). Conspicuous Consumption. Springer Encyclopaedia of Tourism Springer
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa48979
Cater, C. & Low, T. (2013). Afro-Eurasia: Assessing Sustainability (Travel and Tourism). Berkshire Encyclopedia of Sustainable Tourism Berkshire Publishing
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa48980
Cater, C. & Low, T. (2012). Focus Groups. Research Methods in Tourism (pp. 352-364). Edward Elgar
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa45369

Cyfraniadau Cynadleddau

Low, T. (2019). Gender, Power, Mobility and Consumption: A Critical Research Agenda for Luxury Tourism. In SUSTAINABILITY OF TOURISM, HOSPITALITY AND EVENTS IN A DISRUPTIVE DIGITAL AGECouncil for Australasian University Tourism and Hospitality Educators.
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa48978
https://www.cqu.edu.au/about-us/structure/schools/bl/cauthe-2019
Low, T., Hermann, I., & Everett, S. (2017). We're happy to help: exploring the socio-economic impact of voluntourism on local residents in Cusco, Peru. In International Conference on tourism, ethics and global citizenship: connecting the dotsInternational Conference on tourism, ethics and global citizenship: connecting the dots.
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa45372
Doran, A. & Low, T. (2017). Women's Mountaineering Tourism: an empirical investigation of its theoretical constraint and benefit dimensions. In Sustainable Tourism Development: Issues, Challenges and DebatesSustainable Tourism Development: Issues, Challenges and Debates.
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa48981
Bowen, R., Low, T., & Perdikis, N. (2017). Location Effects on Agri-Food SME Internationalisation: Comparing Wales and Brittany. In Institute for Small Business and Entrepreneurship ConferenceInstitute for Small Business and Entrepreneurship Conference.
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa45371
https://isbe.org.uk/isbe2017/conference-tracks/
Low, T. (2016). Caring for the Travelling Other: Student Experiences of Migration on a Field Trip. In Tourism Education Futures Initiative ConferenceTourism Education Futures Initiative Conference.
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa45374
https://digitalcommons.library.tru.ca/tefi/tefi9/day3/5/
Bowen, R., Henley, A., Low, T., & Perdikis, N. (2016). Food and Drink SME Internationalisation: Comparing Wales and Brittany. In Institute for Small Business and Entrepreneurship ConferenceInstitute for Small Business and Entrepreneurship Conference.
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa45373
https://www.bam.ac.uk/civicrm/event/info?reset=1&id=3150
Low, T. & Everett, S. (2013). Social Control and Emotional Labour of Match-Funded Researchers.. In Critical Tourism Studies ConferenceCritical Tourism Studies Conference.
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa48983
Low, T. (2011). Places and Spaces of Ethical Consumption. In Emerging Issues in Uncertainty and Ethical Consumption SeminarEmerging Issues in Uncertainty and Ethical Consumption Seminar,.
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa48984
Low, T. (2011). Global Elites and Their Influences on Tourism Destinations. In Future GeographiesRoyal Geographical Society Post-Graduate Half-Term Conference,.
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa48985
Low, T. (2011). Blending Research with Industry: Reflections from the Field. In Council for Australian University Tourism and Hospitality and Education ConferenceCouncil for Australian University Tourism and Hospitality and Education Conference.
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa48986
Everett, S. & Low, T. (2011). Blending Research with Industry: Lessons from Match-Funded Research.. In Association for Tourism in Higher Education Annual ConferenceAssociation for Tourism in Higher Education Annual Conference.
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa48982
Low, T. (2010). Consumer Preferences for Sustainability in the Luxury Hotel Sector. In New Zealand Tourism and Hospitality ConferenceNew Zealand Tourism and Hospitality Conference.
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa48987
Low, T. (2010). Sustainable Branding of Luxury Hotels: A Critical Approach. In British Academy of ManagementBritish Academy of Management Conference.
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa48988
Low, T. (2010). Sustainable Luxury: a case of strange bedfellows. In Tourism and Hospitality in Ireland ConferenceTourism and Hospitality in Ireland Conference.
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa48989

Llyfrau wedi'u Golygu

Cater, C., Garrod, B., & Low, T. (Eds.). (2015). The Encyclopaedia of Sustainable Tourism. CABI.
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa36755
https://www.cabi.org/bookshop/book/9781780641430/

Goruchwyliaeth

Minority languages as brand attributes in place marketing (cyfredol)

PhD

Goruchwyliwr arall: Dr Carl Cater
Exploring the extent to which social media features enable small restaurant social media promotion in Ghana (cyfredol)

PhD

Goruchwyliwr arall: Dr Carl Cater
Information sources and the decision-making process in tourism: An investigation of tourist attraction and activity selection in a digital age«br /»«br /»«br /»«br /»«br /»«br /» (cyfredol)

PhD

Goruchwyliwr arall: Dr Carl Cater

Modiwlau a Addysgir

MN-2566 Tourism Organisations

Tourism organizations are the backbone of the tourism industry. The people who work in them and the services they provide are crucial in facilitating smooth operations and innovation in one of the world¿s largest and fastest growing industries. This modules seeks to provide students with an understanding of how tourism organisations operate, with a particular focus on financial management and operational aspects of tourism and hospitality organisations. Students will be introduced to operational simulation software to gain a real-world perspective on the way in which tourism theories play out in an industry context. Guest lectures from industry members will be invited as appropriate.
MN-3053 Dissertation - BSc Marketing

The dissertation documents the results of an independent research project in the area of marketing. It is intended to provide for a degree of synthesis of the various marketing courses/components of the degree programme to a specific topic eitherof their own choice or being given to them (e.g. a `real-world¿ marketing problem/issue). In the dissertation the student should be able to demonstrate that he/she is able to apply knowledge and skills gained and that he/she has an understanding of the wider context of the programme of study undertaken.
MN-3569 Tourism Marketing

This module details through a case study approach, how marketing principles are applied within the tourism industry. Its considers different elements of marketing such as segmentation, marketing research, the marketing mix and electronic marketing and through a range of detailed case studies evaluates how they are applied in practice. Examples of success and failure illustrate the importance of understanding the market, customers and of developing the right products and services to meet customer needs. The module is delivered through interactive discursive lectures based around case study material. There are also two visits to tourism destinations or attractions to illustrate practice in the field and to provide students with the opportunity to talk to professionals involved in tourism marketing. The assignment will evaluate the marketing of a tourism destination or business and plan how it can be improved.
MN-M053 International Tourism Business

Although subject to exogenous shocks (natural, human-made, technological, etc) because of dependence on international flows of investment, enabling technologies and mobility, the international tourism industry has proven resilient. This is in part due to its flexible structure of largely small and medium enterprises, corporations, international travel systems, government and third sector investments, and the wide range of settings in which it operates.

Dr Tiffany Low

Cyfeiriad ebost

Dolenni Ymchwil

Trosolwg

Meysydd Arbenigedd

Uchafbwyntiau Gyrfa

Cyhoeddiadau

Uchafbwyntiau Ymchwil

Holl Ymchwil

Erthyglau Cylchgronau

Penodau Llyfrau

Cyfraniadau Cynadleddau

Llyfrau wedi'u Golygu

Goruchwyliaeth

Minority languages as brand attributes in place marketing (cyfredol)

Exploring the extent to which social media features enable small restaurant social media promotion in Ghana (cyfredol)

Information sources and the decision-making process in tourism: An investigation of tourist attraction and activity selection in a digital age«br /»«br /»«br /»«br /»«br /»«br /» (cyfredol)

Modiwlau a Addysgir

MN-2566 Tourism Organisations

MN-3053 Dissertation - BSc Marketing

MN-3569 Tourism Marketing

MN-M053 International Tourism Business