ADRAN/MAES PWNC - Y Cyfryngau, Cyfathrebu a Chysylltiadau Cyhoeddus
GORUCHWYLIWR/GORUCHWYLWYR - Dr Siân Rees a Dr Richard Thomas
GRADD YMCHWIL (PhD)
TEITL Y TRAETHAWD YMCHWIL - Organisational crisis communication in Botswana: Investigating the crisis response strategies and the role of social media
This study explores organisational crisis Communication in the global south and investigates the crisis response strategies and the language that public relations practitioners use on Facebook to persuade audiences not to challenge their organisations. The study investigates organisational crisis communication in Botswana using the case studies of the 2011 Botswana Development Corporation (BDC) Fengyue glass project and the 2019 Botswana Railways (BR) passenger train derailment.
