An aerial view of Singleton Campus and the bay opposite

Yr Athro Sian Rees

Dirprwy Ddeon Gweithredol, Criminology, Sociology and Social Policy

+44 (0) 1792 602636

s.f.rees@abertawe.ac.uk

107
Llawr Cyntaf
Adeilad Keir Hardie
Campws Singleton

Ar gael ar gyfer Goruchwyliaeth Ôl-raddedig

Dolenni Ymchwil

https://orcid.org/0000-0002-4745-7433

Trosolwg

Mae Dr Sian Rees yn Athro ym Mhrifysgol Abertawe sy’n arbenigo mewn cysylltiadau cyhoeddus, marchnata a brandio. Hi yw Pennaeth adran academaidd y Cyfryngau a Chyfathrebu a Chyfarwyddwr Rhaglen MA Cyfathrebu, Arferion y Cyfryngau a Chysylltiadau Cyhoeddus. Mae Sian yn Uwch Gymrawd yr Academi Addysg Uwch, yn gyn-enillydd Gwobr Addysgu Nodedig y Brifysgol ac mae wedi bod yn falch iawn o arwain y tîm Cyfryngau a Chyfathrebu i wella sgoriau’r Arolwg Myfyrwyr Cenedlaethol yn ystod y blynyddoedd diwethaf.

Yn ystod ei gyrfa yn y diwydiant yn Llundain, gweithiodd Sian i sefydliad Haymarket Publishing Michael Heseltine fel Cyfarwyddwr Cyhoeddi grŵp cylchgronau Stuff a What Hi-Fi?, a bu’n rheolwr gyfarwyddwr ei chwmni ymgynghori marchnata a chysylltiadau cyhoeddus ei hun. Mae ei phrofiad o’r diwydiant wedi cynnwys datblygu a rhedeg ymgyrchoedd cysylltiadau cyhoeddus a marchnata strategol ar gyfer y sectorau Nwyddau Defnyddwyr sy’n Symud yn Gyflym, manwerthu, adloniant, meddygaeth, addysg a thechnoleg. Cyn dechrau darlithio, bu Sian yn gweithio fel Rheolwr Marchnata Strategol yma ym Mhrifysgol Abertawe hefyd.

Meysydd Arbenigedd

Cysylltiadau Cyhoeddus
Brandio
Cyfathrebu Corfforaethol
Rheoli Enw Da
Cyflogadwyedd mewn Addysg Uwch

Uchafbwyntiau Gyrfa

Diddordebau Addysgu

Mae ffocws addysgu Sian wedi bod ar ymgorffori sgiliau cyflogadwyedd a dysgu o fewn y cwricwlwm ac mae’n parhau i weithio gydag amrywiaeth o sefydliadau yn y sector masnachol a’r sector cyhoeddus i hwyluso profiad lleoliad gwaith a chyfleoedd i fyfyrwyr israddedig ac ôl-raddedig. Mae hi wedi cyflwyno a datblygu ontoleg cyflogadwyedd o fewn addysg uwch.

Ymchwil Prif Wobrau Cydweithrediadau

Cyhoeddiadau

Uchafbwyntiau Ymchwil

Simon, C., Rees, S., & Thomas, R. (2023). Behind the scenes: A critical discourse analysis of Botswana government power plays on Facebook during two post-millennial state-owned organizational crises. Public Relations Inquiry, 12(3), 321-341.
https://doi.org/10.1177/2046147x231200891, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa64475
http://dx.doi.org/10.1177/2046147x231200891
Wu, Y., Rees, S., Thomas, R., & Yu, Y. (2021). Branding the Chinese Dream: Reception of China’s Public Diplomacy in Britain’s “Cultural China”. British Journal of Chinese Studies, 11, 15-35.
https://doi.org/10.51661/bjocs.v11i0.128, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa57747
Rees, S. (2022). Authentic Sports Branding in the Digital Age. In Marie Heřmanová; Michael Skey; Thomas Thurnell-Read (Ed.), Cultures of Authenticity (pp. 121-135). Emerald Publishing Limited
https://doi.org/10.1108/978-1-80117-936-220221009, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa61884
Rees, S. & Williams, I. (2021). Sports public relations. In Ralph Tench, Stephen Waddington (Ed.), Exploring Public Relations and Management Communication (pp. 528-544). Pearson Education
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa55684
https://exploringpr.com/
Rees, S. (2020). Public Relations, Branding and Authenticity: Brand Communications in the Digital Age (1st ed.). Routledge.
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa55685
https://www.routledge.com/Public-Relations-Branding-and-Authenticity-Brand-Communications-in-the/Rees/p/book/9780367077655
Rees, S. (2019). Re-imagining employability: an ontology of employability best practice in higher education institutions. Teaching in Higher Education, 1-16.
https://doi.org/10.1080/13562517.2019.1670637, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa52175
Rees, S. (2016). An Ontology of Employability Best Practice in Higher Education. In College of Arts & Humanities Employability Conference, Swansea University
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa39116
Rees, S. (2014). Authentic or Defensive? The Representation of the BBC. In International History of PR Conference, Bournemouth University
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa39117
Rees, S. (2013). BP: A Century of Justification. In International History of PR Conference, Bournemouth University
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa39118
Rees, L., Rees, S., & Evans, L. (2012). An Interpretation of Digital Humanities. Understanding Digital Humanities (pp. 21-41). Palgrave Macmillan
https://doi.org/10.1057/9780230371934_2, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa37719

Holl Ymchwil

Erthyglau Cylchgronau

Simon, C., Rees, S., & Thomas, R. (2023). Behind the scenes: A critical discourse analysis of Botswana government power plays on Facebook during two post-millennial state-owned organizational crises. Public Relations Inquiry, 12(3), 321-341.
https://doi.org/10.1177/2046147x231200891, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa64475
http://dx.doi.org/10.1177/2046147x231200891
Wu, Y., Rees, S., Thomas, R., & Yu, Y. (2021). Branding the Chinese Dream: Reception of China’s Public Diplomacy in Britain’s “Cultural China”. British Journal of Chinese Studies, 11, 15-35.
https://doi.org/10.51661/bjocs.v11i0.128, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa57747
Rees, S. (2019). Re-imagining employability: an ontology of employability best practice in higher education institutions. Teaching in Higher Education, 1-16.
https://doi.org/10.1080/13562517.2019.1670637, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa52175
Rees, S. (2011). The Incorporation of Human Nature in Organisational Image. Human Nature
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa39121
Rees, S. (2010). A Social History of Public Relations. Journeys
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa39123

Llyfrau Awdurol

Rees, S. (2020). Public Relations, Branding and Authenticity: Brand Communications in the Digital Age (1st ed.). Routledge.
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa55685
https://www.routledge.com/Public-Relations-Branding-and-Authenticity-Brand-Communications-in-the/Rees/p/book/9780367077655

Penodau Llyfrau

Rees, S. (2022). Authentic Sports Branding in the Digital Age. In Marie Heřmanová; Michael Skey; Thomas Thurnell-Read (Ed.), Cultures of Authenticity (pp. 121-135). Emerald Publishing Limited
https://doi.org/10.1108/978-1-80117-936-220221009, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa61884
Rees, S. & Williams, I. (2021). Sports public relations. In Ralph Tench, Stephen Waddington (Ed.), Exploring Public Relations and Management Communication (pp. 528-544). Pearson Education
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa55684
https://exploringpr.com/
Rees, L., Rees, S., & Evans, L. (2012). An Interpretation of Digital Humanities. Understanding Digital Humanities (pp. 21-41). Palgrave Macmillan
https://doi.org/10.1057/9780230371934_2, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa37719

Cyfraniadau Cynadleddau

Rees, S. (2016). An Ontology of Employability Best Practice in Higher Education. In College of Arts & Humanities Employability Conference, Swansea University
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa39116
Rees, S. (2014). Authentic or Defensive? The Representation of the BBC. In International History of PR Conference, Bournemouth University
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa39117
Rees, S. (2013). BP: A Century of Justification. In International History of PR Conference, Bournemouth University
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa39118
Rees, S. (2011). Authentic Identities: Constructing Immutable Brand Mobiles Through Exit, Voice and Loyalty. In Telling the Truth Postgraduate Conference, Swansea University
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa39120
Rees, S. (2010). The Construction of Authentic Organisational Voice in Wales. In Cyfrwng Voices Conference, University of Wales Trinity St Davids
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa39122

Goruchwyliaeth

Interactive Media Experience: A study of immersive marketing communications for global media in a Chinese - Western context (cyfredol)

PhD

Goruchwyliwr arall: Dr Yan Wu
Immersive Realities in Museums: How VR-Based Technologies Facilitate Digital Curatorial Practices in Museums and Transform the Museum Visitor Experience (cyfredol)

PhD

Goruchwyliwr arall: Dr Leighton Evans
Organisation crisis communication in Botswana: Investigating the crisis response strategies and the role of social media (dyfarnwyd 2023)

PhD

Goruchwyliwr arall: Prof Richard Thomas
The Forging of a Brand Presidency: An Analysis of Oratories by Donald Trump that Disrupted the Picture of Politics (dyfarnwyd 2024)

PhD

Goruchwyliwr arall: Dr Joanna Rydzewska
An Exploration of The Use of Social Media (Websites/ Twitter) As A Public Relations Communication Technique by Saudi Charities for Relationship Building (dyfarnwyd 2023)

PhD

Goruchwyliwr arall: Dr Joanna Rydzewska
The Use Of Strategic Public Relations Communication Techniques In Campaigns To Rais Awareness Of Breast Cancer: A Case Study Of Breast Cancer Campaigns In Saudi Arabian Charities (dyfarnwyd 2023)

PhD

Goruchwyliwr arall: Dr Joanna Rydzewska

Modiwlau a Addysgir

MS-M10 Dissertation or Project

An innovative practice-based alternative to a Masters dissertation. Students are encouraged to develop projects across more than one area of media practice and to do so with dual supervision that embraces both theory and practice. Work produced should be at a professional level, accompanied by a reflective essay and presentation exploring the contextual, theoretical and practical issues raised by the project.
MS-M11 MA Project and Dissertation Preparation

This core module comprehensively prepares students for their Master¿s project or dissertation, which is an integral part of the requirements for the degree. It incorporates several key themes and issues across the communications, media practice and PR industries. It is a challenging, and stimulating module ¿ both for professional practitioners and those new to communications and media practice. The module encourages students to unite theory and practice in productive ways. It introduces students to a number of important research and project management methods essential for undertaking a successful project or dissertation.
MSP300R Strategy, Marketing and Branding

This module provides an advanced level introduction to the theories, principles and practical techniques required for effective, integrated marketing and branding campaigns. The key stages in marketing campaign will be explored and attention will be paid to how marketing links to the creation and management of effective brands. Students will investigate the branding of major companies and the challenge this poses for PR and marketing campaigns. Campaigns will be examined using case studies covering a variety of sectors. Branding theory and practice will be examined as a key nexus for both PR and marketing campaigns, enabling students to develop the skills to critically evaluate good and bad practice in order to themselves produce effective creative project work.

Yr Athro Sian Rees

Rhif ffôn

Cyfeiriad ebost

Twitter Account

LinkedIn Account

Dolenni Ymchwil

Trosolwg

Meysydd Arbenigedd

Uchafbwyntiau Gyrfa

Cyhoeddiadau

Uchafbwyntiau Ymchwil

Holl Ymchwil

Erthyglau Cylchgronau

Llyfrau Awdurol

Penodau Llyfrau

Cyfraniadau Cynadleddau

Goruchwyliaeth

Interactive Media Experience: A study of immersive marketing communications for global media in a Chinese - Western context (cyfredol)

Immersive Realities in Museums: How VR-Based Technologies Facilitate Digital Curatorial Practices in Museums and Transform the Museum Visitor Experience (cyfredol)

Organisation crisis communication in Botswana: Investigating the crisis response strategies and the role of social media (dyfarnwyd 2023)

The Forging of a Brand Presidency: An Analysis of Oratories by Donald Trump that Disrupted the Picture of Politics (dyfarnwyd 2024)

An Exploration of The Use of Social Media (Websites/ Twitter) As A Public Relations Communication Technique by Saudi Charities for Relationship Building (dyfarnwyd 2023)

The Use Of Strategic Public Relations Communication Techniques In Campaigns To Rais Awareness Of Breast Cancer: A Case Study Of Breast Cancer Campaigns In Saudi Arabian Charities (dyfarnwyd 2023)

Modiwlau a Addysgir

MS-M10 Dissertation or Project

MS-M11 MA Project and Dissertation Preparation

MSP300R Strategy, Marketing and Branding