Dr Chedza Simon

Darlithydd yn y Cyfryngau, Media

JavaScript is required to view this email address.

Ar gael ar gyfer Goruchwyliaeth Ôl-raddedig

Dolenni Ymchwil

Trosolwg

Mae Dr Chedza Simon yn ddarlithydd cyfryngau a chysylltiadau cyhoeddus ym Mhrifysgol Abertawe. Yn ogystal â'i rôl addysgu, mae Chezda yn Arweinydd Ymgysylltu â Myfyrwyr ar gyfer yr Ysgol Diwylliant a Chyfathrebu. Mae hefyd yn gyfarwyddwr rhaglen ar gyfer ein MA mewn Cyfathrebu, Ymarfer y Cyfryngau a Chysylltiadau Cyhoeddus (CMPPR) yn ogystal â bod yn Swyddog Arholiadau Ôl-raddedig. Ymunodd â'r adran ym mis Ionawr 2023 ar ôl iddo gwblhau ei PhD mewn astudiaethau'r cyfryngau'n llwyddiannus, a fu'n ymchwilio i gyfathrebu mewn argyfwng sefydliad yn y de byd-eang a rôl y cyfryngau cymdeithasol.

Mae Chezda yn cynnig cyfoeth o brofiad o fyd diwydiant i faes addysg uwch. Cyn dechrau ar ei astudiaethau PhD, bu'n gweithio fel Ysgrifennydd Preifat i Weinidog yn Llywodraeth Gweriniaeth Botswana. Mae hefyd wedi mwynhau gyrfa ddisglair ym maes y cyfryngau a chyfathrebu dros 15 mlynedd. Bu'n gweithio i bapur newydd poblogaidd mwyaf Botswana, The Voice, fel newyddiadurwr, Golygydd Busnes, Is-olygydd a Golygydd Newyddion. Wedi hynny, byddai'n cael ei wahodd i arwain adran y newyddion yng ngorsaf deledu gyntaf Botswana i fod dan feddiant preifat, eBotswana - sy'n is-gwmni sianel newyddion eNCA De Affrica, fel Pennaeth Newyddion a Materion Cyfoes. Yn dilyn hynny, gweithiodd i Goleg Livingstone Kolobeng ym Motswana lle'r oedd ganddo rôl ddeublyg o swyddog cysylltiadau cyhoeddus ac athro ysgol uwchradd.

Mae Chezda'n ddeiliad Ysgoloriaeth Chevening Llywodraeth y DU fawr ei braint (ar gyfer astudiaethau Gradd Meistr) ac Ysgoloriaeth PhD y Gymanwlad. Cwblhaodd Feistr y Celfyddydau mewn Cyfathrebu, Ymarfer y Cyfryngau a Chysylltiadau Cyhoeddus yn llwyddiannus yn 2015/16 yma ym Mhrifysgol Abertawe.

Meysydd Arbenigedd

Rheoli cyfathrebu mewn argyfwng
Cyfryngau cymdeithasol
Y cyfryngau a diwylliant
Cysylltiadau cyhoeddus
Brandio
Cyfathrebu strategol

Uchafbwyntiau Gyrfa

Diddordebau Addysgu

Mae Chedza yn dysgu modiwl i ddosbarthiadau ôl-raddedig ar gysylltiadau cyhoeddus, brandio a hyrwyddo. Mae hefyd yn addysgu modiwlau israddedig ar gyfathrebu strategol yn ogystal â goruchwylio traethodau hir ar gyfer israddedigion ac ôl-raddedigion. Mae ei ddiddordebau addysgu eraill yn cynnwys meysydd fel cysylltiadau cyhoeddus a yrrir gan ddata a chyfathrebu mewn argyfwng byd-eang a chyfryngau cymdeithasol.

Ymchwil

Cyhoeddiadau

Uchafbwyntiau Ymchwil

Simon, C. (2023). Organisational crisis communication in Botswana: Investigating the crisis response strategies and the role of social media
https://doi.org/10.23889/SUthesis.62812, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa62812
Simon, C., Rees, S., & Thomas, R. (2023). Behind the scenes: A critical discourse analysis of Botswana government power plays on Facebook during two post-millennial state-owned organizational crises. Public Relations Inquiry, 12(3), 321-341.
https://doi.org/10.1177/2046147x231200891, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa64475
http://dx.doi.org/10.1177/2046147x231200891

Holl Ymchwil

Erthyglau Cylchgronau

Simon, C., Rees, S., & Thomas, R. (2023). Behind the scenes: A critical discourse analysis of Botswana government power plays on Facebook during two post-millennial state-owned organizational crises. Public Relations Inquiry, 12(3), 321-341.
https://doi.org/10.1177/2046147x231200891, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa64475
http://dx.doi.org/10.1177/2046147x231200891

Cynnyrch Ymchwil Arall

Simon, C. (2023). Organisational crisis communication in Botswana: Investigating the crisis response strategies and the role of social media
https://doi.org/10.23889/SUthesis.62812, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa62812

Modiwlau a Addysgir

MS-237 Pop Culture and Alternative News Genres

Much research in journalism studies is preoccupied with the democratic role of news reporting. While this scholarly approach offers insights into the civic responsibilities of news it often neglects the views of news audiences and marginalizes journalism genres that fall outside of the fourth estate principles. This module begins by examining the democratic value of news but branches out to consider the wider diet of information that audiences require from contemporary journalism. Areas of analysis will include alternative news sources like TV satire and popular genres of journalism such as lifestyle, celebrity, travel, fashion and sport. By introducing students to different forms of journalism practice and scholarship the module will highlight the key debates in journalism that move beyond the political and democratic nexus. Furthermore, students will develop a deeper understanding of news reception and how this speaks to audience satisfaction, learning, identity and emotion.
MS-310 Dissertation Preparation

This module introduces the practice of dissertation writing and research approaches for the study of media forms. texts and systems and their contribution to social life. It begins to explore the breadth of media studies through attention to the ways in which media matter. In what ways, and how significant are the media in the formation of individual identities and in the practices of everyday life? In the more public world, to what extent are media key to providing knowledge and enabling the debate necessary to the practices of democracy? The course enables students to build on their own experiences of media as consumers and users. But it also encourages critical attention to how the field of media studies has historically been forged: through argument and contestation between different academic approaches and disciplines.
MS-311 Dissertation

This dissertation enables students to engage in long term, in-depth research on a topic of their choice subject to the approval of the Department.
MS-M10 Dissertation or Project

An innovative practice-based alternative to a Masters dissertation. Students are encouraged to develop projects across more than one area of media practice and to do so with dual supervision that embraces both theory and practice. Work produced should be at a professional level, accompanied by a reflective essay and presentation exploring the contextual, theoretical and practical issues raised by the project.
MS-M11 MA Project and Dissertation Preparation

This core module comprehensively prepares students for their Master¿s project or dissertation, which is an integral part of the requirements for the degree. It incorporates several key themes and issues across the communications, media practice and PR industries. It is a challenging, and stimulating module ¿ both for professional practitioners and those new to communications and media practice. The module encourages students to unite theory and practice in productive ways. It introduces students to a number of important research and project management methods essential for undertaking a successful project or dissertation.
MS-M12 Digital Journalism Portfolio

This module offers a comprehensive guide to the practices, techniques and skills used in the research, development and production of journalism in an online environment. It aims to increase both students¿ employability and their self-employability by showing them how to take advantage of entrepreneurial opportunities offered by online journalism.
MS-M13 PR, Branding and Promotion

The PR, Branding and Promotion module provides a critical overview of the role of public relations and branding practice within contemporary society. It examines best practice across a variety of PR disciplines, whilst simultaneously critiquing the impact of PR and its role within industry, consumer culture and the market place of ideas. In addition the module explores the process of brand creation and promotion and considers how organisations develop and protect brands. The module will appeal to those new to PR and branding, but wishing to broaden their understanding of the creative disciplines, whilst also providing experienced students with a strategic stepping-stone to further their ability to apply best practice.
MS-M13J PR, Branding and Promotion

The PR, Branding and Promotion module provides a critical overview of the role of public relations and branding practice within contemporary society. It examines best practice across a variety of PR disciplines, whilst simultaneously critiquing the impact of PR and its role within industry, consumer culture and the market place of ideas. In addition the module explores the process of brand creation and promotion and considers how organisations develop and protect brands. The module will appeal to those new to PR and branding, but wishing to broaden their understanding of the creative disciplines, whilst also providing experienced students with a strategic stepping-stone to further their ability to apply best practice.
MSP100R Public Relations: Strategic Communications

Public Relations is a rapidly developing industry, but it remains a challenge for both academics and practitioners to distinguish between those activities which are classed specifically as PR and those that might be determined to be promotion. This introductory module considers definitions of PR and promotion as well as PR theories and history. Providing students with a mixture of theory and practice, the module examines techniques used for PR and promotion and teaches students the fundamentals of creating a promotional campaign. Students will be introduced to specific techniques such as campaign planning, writing a press release and developing creative campaign ideas. Particular emphasis is placed on media relations and the role that PR plays in influencing news agendas and public opinion.

Dr Chedza Simon

Cyfeiriad ebost

Twitter Account

LinkedIn Account

Dolenni Ymchwil

Trosolwg

Meysydd Arbenigedd

Uchafbwyntiau Gyrfa

Cyhoeddiadau

Uchafbwyntiau Ymchwil

Holl Ymchwil

Erthyglau Cylchgronau

Cynnyrch Ymchwil Arall

Modiwlau a Addysgir

MS-237 Pop Culture and Alternative News Genres

MS-310 Dissertation Preparation

MS-311 Dissertation

MS-M10 Dissertation or Project

MS-M11 MA Project and Dissertation Preparation

MS-M12 Digital Journalism Portfolio

MS-M13 PR, Branding and Promotion

MS-M13J PR, Branding and Promotion

MSP100R Public Relations: Strategic Communications