Yr Athro Antonios Simintiras

Athro Emeritws (Ysgol Reolaeth), Management School

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Dolenni Ymchwil

https://orcid.org/0000-0003-2173-046X

ResearchGate

Google Scholar

Trosolwg

Ymchwil sy’n archwilio natur, rôl ac effaith cynulliadau cymdeithasol ar sail diwylliannol yn Kuwait ar weithgarwch entrepreneuraidd.

Mae arferion cymdeithasu a rhwydweithio yn Kuwait, a adwaenir fel diwaniyas, yn gynulliadau cymdeithasol mewn mannau penodedig lle mae pobl yn ymgynnull yn rheolaidd i drafod, ymhlith eraill, materion gwleidyddol, busnes a hanesyddol neu faterion bywyd bob dydd.

Mae diwaniyas yn gweithredu fel gyrwyr cyfalaf cymdeithasol, diwylliannol a symbolaidd. Mae hyn, yn ei dro, yn effeithio ar feddylfryd entrepreneuraidd ac yn cynyddu’r tebygolrwydd o weithgareddau entrepreneuraidd yn arwain at gyfalaf economaidd.

Tynnir sylw at bwysigrwydd y seilwaith cymdeithasol hwn fel cyfrwng i yrru gweithgarwch entrepreneuraidd.

Meysydd Arbenigedd

Gwerthu Personol / Trafodaethau Gwerthu
Rheoli Gwerthiant
Ymddygiad Defnyddwyr
Defnyddwyr Newydd
Entrepreneuriaeth

Uchafbwyntiau Gyrfa

Diddordebau Addysgu

Israddedig ac Ôl-raddedig

Gwerthu personol / Trafodaethau
Rheoli Gwerthiant
Ymddygiad Defnyddwyr
Rheoli Marchnata
Entrepreneuriaeth

Ymchwil Cydweithrediadau

Cyhoeddiadau

Uchafbwyntiau Ymchwil

Nyuur, R., Brečić, R., & Simintiras, A. (2016). The Moderating Effect of Perceived Effectiveness of SMEs' Marketing Function on the Network Ties-Strategic Adaptiveness Relationship. Journal of Small Business Management, n/a-n/a.
https://doi.org/10.1111/JSBM.12236, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa28069
Simintiras, A., Yeniaras, V., Oney, E., & Bahia, T. (2014). Redefining Confidence for Consumer Behavior Research. Psychology & Marketing, 31(6), 426-439.
https://doi.org/10.1002/mar.20705, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa25084
Simintiras, A., Yeniaras, V., Oney, E., & Bahia, T. (2014). Redefining Confidence for Consumer Behavior Research. Psychology & Marketing, 31(6), 426-439.
https://doi.org/10.1002/mar.20705, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa28065
Simintiras, A., Watkins, A., Ifie, K., & Georgakas, K. (2012). Individual and contextual influences on the affective commitment of retail salespeople. Journal of Marketing Management, 28(11-12), 1377
https://doi.org/10.1080/0267257X.2012.691529, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa6871
Simintiras, A., Dwivedi, Y., Kaushik, G., & Rana, N. (2015). Should consumers request cost transparency?. European Journal of Marketing, 49(11/12), 1961-1979.
https://doi.org/10.1108/EJM-02-2015-0086, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa23776
Simintiras, A., Dwivedi, Y., Kaushik, G., & Rana, N. (2015). Rejoinder: a reply to comments on “should consumers request cost transparency?”. European Journal of Marketing, 49(11/12), 1999-2003.
https://doi.org/10.1108/ejm-07-2015-0457, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa24735
Kayal, G., Simintiras, A., & Rana, N. (2017). Investigating gender differences in consumers’ experience of guilt: A comparative study. Journal of Retailing and Consumer Services, 39, 71-78.
https://doi.org/10.1016/j.jretconser.2017.07.006, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa34728
Ifie, K., Simintiras, A., Dwivedi, Y., & Mavridou, V. (2018). How service quality and outcome confidence drive pre-outcome word-of-mouth. Journal of Retailing and Consumer Services, 44, 214-221.
https://doi.org/10.1016/j.jretconser.2018.07.002, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa40976

Holl Ymchwil

Erthyglau Cylchgronau

Ifie, K., Simintiras, A., Dwivedi, Y., & Mavridou, V. (2018). How service quality and outcome confidence drive pre-outcome word-of-mouth. Journal of Retailing and Consumer Services, 44, 214-221.
https://doi.org/10.1016/j.jretconser.2018.07.002, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa40976
Kayal, G., Simintiras, A., & Rana, N. (2017). Investigating gender differences in consumers’ experience of guilt: A comparative study. Journal of Retailing and Consumer Services, 39, 71-78.
https://doi.org/10.1016/j.jretconser.2017.07.006, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa34728
Nyuur, R., Brečić, R., & Simintiras, A. (2016). The Moderating Effect of Perceived Effectiveness of SMEs' Marketing Function on the Network Ties-Strategic Adaptiveness Relationship. Journal of Small Business Management, n/a-n/a.
https://doi.org/10.1111/JSBM.12236, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa28069
Simintiras, A., Dwivedi, Y., Kaushik, G., & Rana, N. (2015). Rejoinder: a reply to comments on “should consumers request cost transparency?”. European Journal of Marketing, 49(11/12), 1999-2003.
https://doi.org/10.1108/ejm-07-2015-0457, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa24735
Simintiras, A., Dwivedi, Y., Kaushik, G., & Rana, N. (2015). Should consumers request cost transparency?. European Journal of Marketing, 49(11/12), 1961-1979.
https://doi.org/10.1108/EJM-02-2015-0086, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa23776
Simintiras, A., Yeniaras, V., Oney, E., & Bahia, T. (2014). Redefining Confidence for Consumer Behavior Research. Psychology & Marketing, 31(6), 426-439.
https://doi.org/10.1002/mar.20705, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa28065
Simintiras, A., Yeniaras, V., Oney, E., & Bahia, T. (2014). Redefining Confidence for Consumer Behavior Research. Psychology & Marketing, 31(6), 426-439.
https://doi.org/10.1002/mar.20705, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa25084
Simintiras, A., Watkins, A., Ifie, K., & Georgakas, K. (2012). Individual and contextual influences on the affective commitment of retail salespeople. Journal of Marketing Management, 28(11-12), 1377
https://doi.org/10.1080/0267257X.2012.691529, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa6871