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Professor Hamish Laing

Professor Hamish Laing

Professor of Enhanced Innovation & Engagement, Business

Telephone number

+44 (0) 1792 295680

Email address

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Research Links

Office 328 - 328
Third Floor
School of Management
Bay Campus
Available For Postgraduate Supervision


After a high profile and long career as a reconstructive plastic surgeon in the NHS during which he established and led the South Wales Sarcoma Service, Hamish was Executive Medical Director and Chief Information Officer of an integrated Health Board in NHS Wales until 2018. In this role, he led wide-ranging reviews of Clinical Strategy (“Changing for the Better”) and digital health strategy and secured significant investment in digital health initiatives. Hamish was awarded Senior Founding Fellowship of the Faculty of Medical Leadership and Management in recognition of his contribution to the NHS in 2018.

Appointed to a personal chair in the School of Management in 2018, Hamish has established a programme focussed on Value-Based Healthcare. Substantial grant funding for this work has been received by the University through a formal collaboration with the global biopharmaceutical company, Pfizer Inc. Hamish represents Wales at the EFPIA Value-Based Healthcare think-tank in Brussels.

Hamish continues to support colleagues in NHS Wales and is Senior responsible Owner (SRO) for a programme to reorganise and rebuild the NHS websites and deputy SRO of the Public and Patient-facing digital service programme; a major investment in helping patients to engage with their health and wellbeing digitally.

Hamish is passionate about the importance of Digital Inclusion and ensuring that people are not left behind by the digital revolution. He is delighted to have been appointed chair of the Digital Inclusion Alliance for Wales which brings together public, private and third sector organisations to co-ordinate action for Digital Inclusion.

Areas Of Expertise

  • Value-Based Healthcare
  • Outcomes-based pricing for medicines
  • Digital Inclusion
  • Digital Healthcare
  • Patient-facing digital services
  • Healthcare management

Career Highlights

Award Highlights
  • Senior Founding Fellow, Faculty of Medical Leadership and Management 2018 
  • Honorary chair, Swansea University Medical School 2015