bay campus location
Dr Carl Cater

Dr Carl Cater

Associate Professor in Tourism Marketing, Business

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Office 306 - 306
Third Floor
School of Management
Bay Campus
Available For Postgraduate Supervision


Dr Carl Cater is an Associate Professor in Tourism at Swansea University in Wales in the School of Management, and his research centres on the experiential turn in tourism and the subsequent growth of special interest sectors, particularly adventure tourism and ecotourism.

He has written over forty papers and book chapters, is co-author of Marine Ecotourism: Between the Devil and the Deep Blue Sea (CABI, 2007) and editor of the Encyclopaedia of Sustainable Tourism (CABI, 2015). The latter is the most up to date reference work for understanding sustainability and tourism, with contributions from 160 authors in 28 countries.

Dr Cater is also an editorial board member of Tourism Geographies, Journal of Ecotourism and Tourism in Marine Environments. He has supervised 14 successful PhD completions and examined theses in the UK, Australia, Malaysia, New Zealand and Norway.

Dr Cater has travelled to over 80 countries and undertaken field research, supervision, curriculum oversight and teaching worldwide, including Australia, China, Malta, Nepal, New Zealand, Norway, Papua New Guinea, Tibet and Vanuatu. He has worked on projects for the Great Barrier Reef Marine Park Authority, New South Wales Department of Education, the World Tourism and Travel Council, Gold Coast City Council, the Gold Coast Adventure Travel Group, Tourism Queensland and the Tourism Society.

He is a fellow of the Royal Geographical Society, a qualified pilot, diver, lifesaver, mountain and tropical forest leader, and maintains an interest in both the practice and pursuit of sustainable outdoor tourism activity.

Areas Of Expertise

  • Tourism Development
  • Adventure tourism
  • Ecotourism
  • Marine tourism

Career Highlights

Teaching Interests
  • Entrepreneurship for Tourism Experiences
  • Tourism in Practice
  • Marketing Research
  • Tourism Study Tour