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Mr Will Fleming

Mr Will Fleming

Senior Lecturer in Marketing, Business

Email address

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Office 317 - 317
Third Floor
School of Management
Bay Campus
Available For Postgraduate Supervision


Will Fleming started practising his career in marketing in the mid 1980’s, initially working for British Gas Scotland in Marketing Planning and Marketing Research. He moved to Wales to become Neath Rugby Club’s Commercial Manager negotiating deals for their first ever club and kit sponsor. He moved to on to Swansea City Football Club before taking a change of direction into the brewing industry when he became the Marketing Services Manager at Crown Buckley and then Freetrade Marketing Manager at S.A. Brain & Co. in Cardiff. It was from here he entered academia as a Senior Lecturer in Marketing and Course Director for the Chartered Institute of Marketing (CIM) professional qualifications.

Areas Of Expertise

  • Marketing Information systems
  • Sponsorship
  • The Beer industry
  • Marketing partnerships and networks
  • The Sustainability agenda

Career Highlights

Teaching Interests

Will teaches at under-graduate and post-graduate levels as well as CIM professional qualifications at certificate, diploma and post-graduate diploma level.

The subject areas he has covered include:

  • Marketing Management
  • Marketing Communications
  • Corporate Communications
  • International Marketing Strategy
  • Marketing Information Systems
  • Sales Management & Selling
  • Contemporary Issues in Marketing Management
  • Consultancy
  • Dissertation supervision
Research Award Highlights