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Professor Brian Garrod

Professor Brian Garrod

Professor in Marketing (Research), Business

Email address

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Welsh language proficiency

Intermediate Welsh Speaker
Office 324 - 324
Third Floor
School of Management
Bay Campus
Available For Postgraduate Supervision


Professor Brian Garrod is the author of eight textbooks and more than 50 research articles, focusing mainly on the marketing and management of tourism destinations. He is co-editor-in chief of the Journal of Destination Marketing & Management and sits on the editorial board of seven other academic journals. He has undertaken research for a wide range of organisations, including the World Tourism Organisation (UNWTO), the Organization for Economic Cooperation and Development (OECD), the European Union Interreg IIc fund, the Welsh Government, Visit Wales, the Countryside Agency and the Arts and Humanities Research Council (AHRC).

Professor Garrod has successfully supervised a number of PhD students and is currently seeking applications for PhD students in the areas of destination marketing and management, heritage tourism, ecotourism, sustainable tourism and cultural marketing.

Areas Of Expertise

  • Tourism destination marketing
  • Tourism and well-being
  • Sustainable tourism
  • Eco-tourism
  • Heritage tourism
  • Use of photography in tourism research
  • Marketing cultural events

Career Highlights

Teaching Interests

Professor Garrod’s teaching focuses on the marketing and management of sustainable tourism destinations.

Research Award Highlights Collaborations