Pouya is a lecturer in Operations Management at the School of Management of Swansea University. He has graduated with first-class honours in Business Management, gained an MSc in Operations and Supply-Chain Management with distinction and PhD from Swansea University. His research is on New Product Development (NPD) with a particular interest in finding methods to streamline the NPD process. He is also interested in Lean Operations’ and Industry 4.0 research and its applications within NPD. Since 2019 he has held a position on the Communication Engagement and Community board of Swansea University, creating and maintaining methods of communication between the research community and the executive board of the University. He has undertaken projects in relation to Circular Economy (CE) implementation within industry and E-Learning projects. He also held positions for advising businesses within manufacturing and Civil Engineering in Iran, Tehran.