Dr Anita Zhao

Research Highlights

1. Dermody, J., Zhao, A., Koenig‐Lewis, N., & Hanmer‐Lloyd, S. (2021). Evaluating the challenge of China's crossverging young “Enviro‐Materialists”. Journal of Consumer Behaviour, 20(3), 1-14.

   https://doi.org/10.1002/cb.1896, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa55515
2. Dermody, J., Hamner-Lloyd, S., Koenig-Lewis, N., & Zhao, A. (2014). Young British Partisans’ and Non-Voters’ Processing of Attack Election Advertising and the Implications for Marketing Politics. Journal of Marketing Management, 30(9/10), 974-1005.

   https://doi.org/10.1080/0267257X.2014.933866, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa18542
3. Zhao, A., Koenig-Lewis, N., Hanmer-Lloyd, S., & Ward, P. (2009). Too risky to bank online? Insights into the Chinese Internet banking market. In Proceedings of the 16th Recent Advances in Retailing & Services Science Conference, EIRASS (European Institute of Retailing and Services Studies)EIRASS (European Institute of Retailing and Services Studies).

   SU Repository: https://cronfa.swan.ac.uk/Record/cronfa11990
4. Dermody, J., Koenig-Lewis, N., Zhao, A., & Hanmer-Lloyd, S. (2018). Appraising the influence of pro-environmental self-identity on sustainable consumption buying and curtailment in emerging markets: Evidence from China and Poland. Journal of Business Research, 86, 333-343.

   https://doi.org/10.1016/j.jbusres.2017.09.041, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa35894
5. Dermody, J., Hanmer-Lloyd, S., Koenig-Lewis, N., & Zhao, A. (2015). Advancing sustainable consumption in the UK and China: The mediating effect of pro-environmental self-identity. Journal of Marketing Management, 31(13-14), 1472-1502.

   https://doi.org/10.1080/0267257X.2015.1061039, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa21595

   http://www.tandfonline.com/doi/abs/10.1080/0267257X.2015.1061039?journalCode=rjmm20#.Vd-IhX3m7fC
6. Koenig-Lewis, N., Marquet, M., Palmer, A., & Zhao, A. (2015). Enjoyment and social influence: predicting mobile payment adoption. The Service Industries Journal, 35(10), 537-554.

   https://doi.org/10.1080/02642069.2015.1043278, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa21365

   http://www.tandfonline.com/doi/abs/10.1080/02642069.2015.1043278
7. Dermody, J., Hanmer-Lloyd, S., Koenig-Lewis, N., & Zhao, A. (2016). Young British Partisan Attitudes to Negative Election Campaign Advertising: A Tri-Party Perspective. Journal of Political Marketing, 15(4), 333-361.

   https://doi.org/10.1080/15377857.2014.959687, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa18746

   http://www.tandfonline.com/doi/full/10.1080/15377857.2014.959687
8. Zhao, A., Koenig-Lewis, N., Hanmer-Lloyd, S., & Ward, P. (2010). Adoption of Internet banking services in China: is it all about trust. International Journal of Bank Marketing, 28(1), 7-26.

   https://doi.org/10.1108/02652321011013562, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa5135
9. Zhao, A., Hanmer-Lloyd, S., Ward, P., & Goode, M. (2008). Perceived risk and Chinese consumers’ Internet banking services adoption. International Journal of Bank Marketing, 26(7), 505-525.

   https://doi.org/10.1108/02652320810913864, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa5134
10. Dermody, J., Koenig-Lewis, N., Zhao, A., & Hanmer-Lloyd, S. (2021). Critiquing a Utopian idea of Sustainable Consumption: A Post-Capitalism Perspective. Journal of Macromarketing, 41(4), 027614672097914

    https://doi.org/10.1177/0276146720979148, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa55768

All Research

• 'Exploring Factors Affecting Consumers Pro-Environmental Behaviour in Saudi Arabia' (awarded 2018)

  PhD

  Other supervisor: Dr Emma Slade

  Other supervisor: Prof Yogesh Dwivedi

• MN-2510 Consumer Behaviour

  The module is designed to provide an introduction to consumer behaviour within the marketing context. We will look at the critical driving forces which influence consumer behaviour, including memory, attitude, decision making, satisfaction, loyalty and new technologies.

• MN-3012 Marketing Research

  The Marketing Research course examines both the theoretical and practical sides of the marketing research process. Overall, the module is designed to equip participants with the knowledge to be able to design and implement theoretically sound marketing research projects in a commercial environment.

• MN-D008 Dissertation - MSc Marketing

  The report documents the result of an independently researched analysis of a marketing related topic or issue. It is intended to provide a degree of synthesis of the various course components. The student should be able to demonstrate he/she is able to apply knowledge and skills gained and that he/she has an understanding of the wider context of the programme of study undertaken.

• MN-M531 Consumer Behaviour

  An understanding of international consumer behaviour in the fast-changing environment is critical to marketing management. The module is designed to examine key factors influencing consumer behaviour (e.g. the psychological core, culture and social issues, decision making processes, innovation). The module will explore different methods and/or approaches to understand consumers and discuss implications to marketing management.