Professor Yogesh Dwivedi
Personal Chair
Business
Telephone: (01792) 602340
Room: Office 323 - 323
Third Floor
School of Management
Bay Campus

Professor Dwivedi’s research interests are in the area of Information Systems (IS) including the adoption and diffusion of emerging ICTs (e.g. broadband, RFID, e-commerce, e-government, m-commerce, m-payments, m-government); an interest in analysis of usage trends of IS theories and research approaches; and understanding the evolution of IS, e-government and e-commerce research. His work on these topics has been published in a range of leading academic journals including: Communications of the ACM, European Journal of Information Systems, International Journal of Production Research, and Journal of the Operational Research Society.

He has presented his research at key international conferences in Asia, Australasia, Europe and North America. He has co-edited more than ten books on technology adoption, e-government and IS theory and had them published by international publishers such as Springer, Routledge, and Emerald.

He acted as co-editor of fourteen special issues; organised tracks, mini-tracks and panels in leading conferences; and served as programme co-chair of IFIP WG 8.6 Conference at the prestigious IIM Bangalore, India in 2013. He is secretary of IFIP 8.6 Working Group; a member of the AIM Scholar Pool; life member of IFIP 8 WG 8.5, 8.6; and an annual member of the Association of Information Systems.

Yogesh also holds relevant industry certifications: PRINCE2 at Practitioner Level and ITIL at Foundation Level. He developed, taught and assessed undergraduate (e.g. Business IS, e-commerce, IS Management & Planning, Contemporary Issues in IS) and postgraduate (e.g. e-business, Managing Processes) modules to groups of different sizes. He has acted as Director of PGR students and has examined many doctoral theses from universities in Australia, India and the UK.

He is involved in the supervision of PhD candidates undertaking research on e-government, e-commerce and IS/IT adoption. Potential doctoral candidates with self-funding and quality research proposals are welcomed to discuss supervision opportunities.

Areas of Expertise

  • Information Systems (IS)/Information Technology (IT) Adoption and Diffusion
  • Theories and Models in IS Research
  • History and Evolution of IS Research
  • Electronic Government
  • Electronic Commerce
  • Mobile Commerce/Payment
  • Online Service Quality
  • IS/IT Success and Failure
  • Social Media - Adoption and Impact
  • Broadband Adoption and Impact

Publications

  1. & Land records on Blockchain for implementation of Land Titling in India. International Journal of Information Management
  2. & Challenges for Adopting and Implementing IoT in Smart Cities: An Integrated MICMAC-ISM approach. Internet Research
  3. & Balancing Digital-By-Default with Inclusion: A Study of the Factors Influencing E-Inclusion in the UK. Information Systems Frontiers
  4. & The Effect of Electronic Word of Mouth Communications on Intention to Buy: A Meta-Analysis. Information Systems Frontiers
  5. & Smart Monitoring and Controlling of Government Policies Using Social Media and Cloud Computing. Information Systems Frontiers

See more...

Teaching

  • MN-3561 Social Media Marketing

    Social media platforms have fundamentally changed the way in which organisations communicate with their stakeholders and engage in marketing activities. These communication technologies have increased the speed of, and lessened the effect of geographical boundaries on, information exchange both for businesses and customers. Small and large businesses can leverage social media for marketing opportunities but they need experts with the social media marketing prowess to know how to use them effectively. This module aims to build on students┬┐ existing digital marketing knowledge to enable them to critically evaluate and harness the power of different social media platforms for successful marketing.

Supervision

  • Consumer Adoption of Mobile Shopping in Indian Context: Empirical Examination of a Meta-UTAUT BAsed Model (current)

    Student name:
    PhD
    Other supervisor: Prof Nripendra Rana
  • Investigating factors affecting consumer adoption of mobile payment in India (current)

    Student name:
    PhD
    Other supervisor: Dr Hatice Kizgin
  • 'Exploring Factors Affecting Consumers Pro-Environmental Behaviour in Saudi Arabia' (awarded 2018)

    Student name:
    PhD
    Other supervisor: Dr Anita Zhao
    Other supervisor: Dr Emma Slade
  • Corporate Marketing Insights into the Business of Higher Education (awarded 2018)

    Student name:
    PhD
    Other supervisor: Prof Michael Williams
  • 'Sales Process Adaptation in Dyadic Relationships: A Pluralistic Approach' (awarded 2018)

    Student name:
    PhD
    Other supervisor: Prof Antonis Simintiras
  • 'Success and failure of Information Systems (IS) projects: elucidating the interrelationships between the critical factors and their dominance within PRINCE2┬« stages' (awarded 2017)

    Student name:
    PhD
    Other supervisor: Prof Antonis Simintiras
    Other supervisor: Prof Nripendra Rana
  • 'Perceived helpfulness of electronic word of mouth (eWOM): deducing emotions, fairness and rationality.' (awarded 2017)

    Student name:
    PhD
    Other supervisor: Dr Emma Slade
    Other supervisor: Prof Michael Williams
  • 'Mobile shopping: An analysis of factors affecting consumers'''''''' adoption intention' (awarded 2017)

    Student name:
    PhD
    Other supervisor: Prof Michael Williams
  • 'Consumer motivations to share tourism-related sponsored advertisements on social media: the moderating role of self-construal' (awarded 2017)

    Student name:
    PhD
    Other supervisor: Dr Emma Slade