The Emerging Markets Research Centre (EMaRC) aims to focus on all research areas (including Information Systems, Operations Management, Human Resource Management, Entrepreneurship, Marketing, Accounting and Finance and Economics) that the School has interest and expertise as long as the research context directly relates to emerging countries including BRICS (Brazil, Russia, India, China and South Africa) members. Currently, focus and activities of the Centre are concentrated in the areas of information systems, electronic government, and digital and social media matters in relation to emerging markets such as India.

EMaRC aims to provide the School’s staff with a common platform to facilitate collaborative research activities with institutions and researchers from emerging and developing economies. As a result of its focus on context rather than on a specific research area, EMaRC is multi- as well as inter-disciplinary in nature, hence it welcomes members from all sections of the School of Management and from other Schools/Colleges of Swansea University. It should also be noted that academics and researchers from developed countries are welcome to collaborate through this Centre if they are working on issues related to emerging markets.

The Centre attempts to make useful societal contributions through knowledge exchange and examining research problems that are specific to emerging markets. A key focus of this Centre is to promote international collaborations and engagement. EMaRC is also home to a number of current and successfully completed doctoral candidates.


Professor Yogesh Dwivedi

- Director

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