Rhydian is an experienced marketer with over 20 years’ experience in marketing and communication. He has worked in higher education since 2012, lecturing in Applied Marketing Management, Brand Management, Creative Marketing, International Marketing, Marketing Management and Strategic Marketing.
As a Welsh-speaker Rhydian has particular marketing research interests on opportunities for minority-languages through marketing and communication as well as brand positioning and content marketing.
Rhydian combines his role at the School of Management with his position as Marketing Director at marketing and event management agency Cazbah Ltd, where he works with a range of private and public sector clients, specialising in the education, entrepreneurship and technology sectors. Prior to this he managed national campaigns as a marketing and public relations professional in the public sector in Wales.
He is a member of the Chartered Institute of Marketing (CIM) and a Fellow of the Higher Education Academy (HEA).