Coronavirus Recovery: advice and latest information
bay campus image
Professor Brian Garrod

Professor Brian Garrod

Professor in Marketing (Research), Business

Telephone number

+44 (0) 1792 604211

Email address

JavaScript is required to view this email address.

Welsh language proficiency

Intermediate Welsh Speaker

Research Links

Office 324 - 324
Third Floor
School of Management
Bay Campus
Available For Postgraduate Supervision

About

Professor Brian Garrod is the author of eight textbooks and more than 50 research articles, focusing mainly on the marketing and management of tourism destinations. He is co-editor-in chief of the Journal of Destination Marketing & Management and sits on the editorial board of seven other academic journals. He has undertaken research for a wide range of organisations, including the World Tourism Organisation (UNWTO), the Organization for Economic Cooperation and Development (OECD), the European Union Interreg IIc fund, the Welsh Government, Visit Wales, the Countryside Agency and the Arts and Humanities Research Council (AHRC).

Professor Garrod has successfully supervised a number of PhD students and is currently seeking applications for PhD students in the areas of destination marketing and management, heritage tourism, ecotourism, sustainable tourism and cultural marketing.

Areas Of Expertise

  • Tourism destination marketing
  • Tourism and well-being
  • Sustainable tourism
  • Eco-tourism
  • Heritage tourism
  • Use of photography in tourism research
  • Marketing cultural events

Career Highlights

Teaching Interests

Professor Garrod’s teaching focuses on the marketing and management of sustainable tourism destinations.

Research

Professor Garrod’s research focuses on destination marketing and management, heritage tourism, ecotourism, sustainable tourism and cultural marketing.

Award Highlights

Professor Garrod is a Fellow of the Higher Education Academy and a Fellow of the Tourism Society. He is a member of the Expert Jury of Green Key, a voluntary eco-label awarded to around 2,700 hotels and other establishments worldwide.

Collaborations

Professor Garrod is a member of Swansea University’s Centre for Visitor Economy Research (CVER).

Professor Garrod is Deputy Chair of the University’s Programme Approval Committee.