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Dr Daniele Doneddu

Dr Daniele Doneddu

Senior Lecturer, Business

Telephone number

+44 (0) 1792 604221

Email address

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Research Links

Available For Postgraduate Supervision


Dr Daniele Doneddu is a Senior Lecturer at Swansea University’s School of Management.

He has a multidisciplinary background spanning engineering, medical technology, innovation, economic development and IP.

He has been involved in a plethora of academic – business collaborative Research, Industrial Research and Enterprise and Innovation projects at the life science-engineering interface, successfully managed EU-funded medium (£2m+) private-public RDI initiatives - and advised life science and diagnostic companies on IPR, tech and engineering. He has been PI and Co-I on a number of UK and EU-funded research grants, including EPSRC, InnovateUK, FSA, H2020 (FET, MSCA), and involved in programmes spanning research upskilling, doctoral training, technology development and societal challenges.

Daniele is also a practitioner in Enterprise and Innovation, driving high tech new venture creation (University spinout).

Previously, he also led the business development activities and co-led the academic strategy activities that took a private international Joint-Venture University from initial concept through to launch, in South-East Asia, and also advised foreign Governments and Industry on skills and education policy, innovation and transfer/translation of knowledge and research into tangible economic, industrial and social outcomes.

Areas Of Expertise

  • Human-Centred technology development and adoption
  • Digital Economy and wellbeing
  • AI & Big Data
  • Enterprise, Innovation and New Venture Creation

Career Highlights

Teaching Interests

Information Technology Service management, Information Sterems Management, Digital marketing and social media.


Involved in a number of multidisciplinary projects and initiatives in the Health, Technology and Digital Economy areas:

Disruptive Technologies for rapid Alzheimer’s Diagnostics
- H2020 MSCA grant “BBDiag”

Various active projects in the area of adoption of Disruptive Technologies (AI, ML, Blockchain, etc.) and the role of social media interactions in society, in different sectors of the economy and the wider public
- Collaboration with Bradford University and Sheffield University
- “People-first” EPSRC-funded grant (led by College of Science)

High-tech healthcare development initiatives in Wales
- Accelerate (WG-funded grant)

Development of methodologies to support the evolution of a resilient Medical Technology and heath sector in Wales post-COVID-19 pandemic.

Development of AI tools and ecosystem for procurement – collaboration with Computer Science Dept and Private Sector.


Research Investigator for the School of Management in £7.5m ca. EPSRC-funded Centre for Doctoral Training (CDT) – a Cross-College Centre: Science – Computer Science (Lead); Mathematics; Engineering; Medicine, Law; and Management to train future research leaders on Enhancing Human Interactions and Collaborations with Data and Intelligence-Driven Systems.

Co-Proponent for the School of Management and member of the Pan-Wales Institute for Artificial Intelligence (“IASSEF”) – an ongoing initiative being set up across Wales to accelerate and nurture the development of AI for social and economic good.

Multi-University (Bradford (Grant holder), Swansea, Sheffield) consumer behaviour and social media research collaboration and projects.

H2020 MSCA “BBDiag” international (UK, Italy, Germany, Denmark, Spain) Academia-Business Doctoral Training Centre focussed on the development of Early Stage Researchers in the field of early diagnostics detection tools and methodologies for Alzheimer’s and Dementias Diseases.