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Dr Samantha Burvill

Dr Samantha Burvill

Associate Professor, Business

Telephone number

+44 (0) 1792 295601

Email address

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Welsh language proficiency

Basic Welsh Speaker

Research Links

Available For Postgraduate Supervision


Sam has a PhD in Business Growth and worked for a number of years in various positions within industry prior to starting a career in academia. Sam is currently Subject Group Co-ordinator for the Entrepreneurship subject group and pathway and is Director of Employability for the School. Sam has a focus on both academic and pedagogic research and has published in both of these areas. Sam has a keen interest in SME growth and policy as well as pedagogic innovation. Collaboration is key to Sam’s roles and she has a passion for engaging with both internal and external stakeholders.

Areas Of Expertise

  • SME Growth
  • Innovation
  • Knowledge based firms
  • SME policy
  • Entrepreneurship
  • Open innovation
  • Economic and regional development

Career Highlights

Teaching Interests

Sam currently teaches both undergraduate and postgraduate modules. These topics cover strategy, change management and entrepreneurship.


Sam’s research interests centre around encouraging and enabling small firms to achieve high growth and this is something that she feels passionately about, having worked in a small firm for many years being actively involved in its pursuit of growth. During this time, Sam interacted with many government departments and support policies which led to her keen interest in this area. However her research interests are holistic covering: SMEs, knowledge based firms, SME growth and support policy, innovation, high growth, entrepreneurship and occupational psychology. Sam considers her research to be holistic and multi-disciplinary and she is committed to high level research using both quantitative and qualitative methods.

Sam also has a strong focus on pedagogic research, most recently looking at the integration and collaboration of industry within higher education as well as the use of digital interactive textbooks and the impact on student achievement and engagement.


Sam has a strong focus on collaboration and currently works externally with companies as wide ranging as Fujitsu, Vindico Ltd, Sulis Technology Ltd and Davies Legal. Sam also collaborates with local colleges including Coleg Gwent. Internationally Sam collaborates closely with Dr Rhiannon Pugh of Lund University. Internally Sam collaborates with various colleagues within the School of Management.