Beth is an experienced marketing professional with a demonstrated history of working at a senior level across a range of industries. Prior to her academic role Beth managed marketing teams and worked with a range of organisations as a consultant, supporting organisations in the strategic planning and implementation of their marketing activities.    

Beth is a Chartered Marketer and Vice Chair on the Chartered Institute of Marketing (CIM) Wales regional board, responsible for education and professional pathways. As a tutor for the CIM Beth has previously managed a CIM study centre and delivered across all core CIM qualifications.

As a Marketing and Business Management lecturer Beth’s main focus is on combining industry knowledge, skills and experience and embedding those areas into her teaching.  

Her current research interests focus on employability and developing pedagogical practices that support this. Her marketing research interest focus on consumer behaviour, branding and social media. She is particularly interested in the impact of social media on body image and wellbeing.

Teaching

  • MN-1007 Marketing and Strategy

    This module provides an introduction to the concept and practice of marketing and strategy.

  • MN-2018 Marketing and Strategy

    This module provides an introduction to the concept and practice of marketing and strategy. This module gains access to further modules in marketing for students who did not take the subject in their first year of study.

  • MN-2059 Marketing Places

    This module details through a case study approach, how marketing principles are applied within the tourism industry. Its considers different elements of marketing such as segmentation, marketing research, the marketing mix and electronic marketing and through a range of detailed case studies evaluates how they are applied in practice. Examples of success and failure illustrate the importance of understanding the market, customers and of developing the right products and services to meet customer needs. The module is delivered through interactive discursive lectures based around case study material. There are also two visits to tourism destinations or attractions to illustrate practice in the field and to provide students with the opportunity to talk to professionals involved in tourism marketing. The assignment will evaluate the marketing of a tourism destination or business and plan how it can be improved.

  • MN-2510 Consumer Behaviour

    The module is designed to provide an introduction to consumer behaviour within the marketing context. We will look at the critical driving forces which influence consumer behaviour, including memory, attitude, decision making, satisfaction, loyalty and new technologies.

  • MN-3014 Marketing Communications

    Integrated marketing communications (IMC) is becoming pervasive both in the marketing discipline and in marketing activities. IMC aims to establish, deliver and maintain consistent and effective communications with stakeholders. However, as the module will discuss in detail, this is challenging and not easy to achieve. Therefore, a good understanding of IMC is critical to business success. This module enables students to study essential concepts within the IMC subject area; to build coherent and consistent brand messages; and, to apply theoretical knowledge into practical skills. These will be achieved through a mixed approach of assessment methods.