Swansea Bay Campus
Dr Fern Davies

Dr Fern Davies

Lecturer, Business

Telephone number

+44 (0) 1792 604818

Email address

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Research Links


Fern is a Lecturer in the Strategic Operations and Analytics subject group in the School of Management. Following a degree in BSc Business Management and career as an elite GB athlete, she was awarded a PhD scholarship in Swansea to critically explore the relationship between business and society, specifically in small and medium-sized enterprises (SMEs). Whilst some would label this CSR, Fern’s research sought insight from a diverse array of related areas such as business ethics, morality and the sociology of economic behaviour.

During the final year of her PhD, Fern progressed to a project management position in Swansea University Medical School. She played a key role in supporting innovative businesses spanning across three key growth sectors of Ireland and Wales in order to promote economic prosperity. It was at this point that her research interests diversified to innovation management, innovation as a creator of strategy and sustainable competitive advantage and cross border innovation ecosystems, clusters and networks. Through this experience and now as co-director of the project, Fern has worked with businesses and academics in numerous sectors and fields. These are inclusive but not limited to sport, health and life science, renewable energy and food and drink and include collaborations with Sport Wales and the Federation of Small Businesses (FSB).

Fern is currently enrolled on a Postgraduate Certificate in Developing Higher Education and is involved with modules such as Strategic Analysis and Implementation, Final Year Project (partnered with industry), Business Skills, Corporate Social Responsibility, Business Ethics, and The Global Context of Business.  She is currently co-ordinating the MSc Dissertation module and has presented her research at international conferences such as the British Academy of Management, ISBE and the European Conference of Innovation and Entrepreneurship.

Areas Of Expertise

  • Strategy
  • Innovation management
  • Innovation ecosystems
  • Knowledge transfer
  • Small and medium-sized enterprises
  • Entrepreneurship
  • Corporate social responsibility
  • Business ethics

Career Highlights

Teaching Interests


  • Strategic analysis and implementation
  • Personal business skills
  • Industry informed final year research projects
  • Corporate social responsibility
  • Innovation management


  • Research methods
  • Dissertation research

Davies, F., & Brooks, S. (forthcoming) 

  • An Empirical Exploration of Spence’s (2016) Redrawn CSR Theories


  • BUCANIER: A Cross-Border Innovation Ecosystem


Role: Co Principal Investigator
Project partners:

  • Pembrokeshire County Council
  • Carmarthenshire County Council
  • IT Carlow
  • Wexford County Council
  • Bord Iasciagh Mhara

BUCANIER (Building Clusters and Networks in Innovation Enterprise and Research) is a €2.9m European funded project established to support entrepreneurs, researchers, small and medium-sized enterprises (SMEs) and social enterprises on the Ireland-Wales Sea border. It seeks to increase their innovation capacity by collaborating with Higher Education (HE) institutions and other public bodies to create an environment that cultivates and develops idea generation and boosts productivity.

The project focuses on three key growth sectors of the Welsh and Irish economies including food and drink, life sciences and renewable energy, drawing from the expertise of Swansea University Institute of Life Sciences, Carmarthenshire County Council, Pembrokeshire County Council, Bord Iasciagh Mhara, IT Carlow and Wexford County Council.

BUCANIER delivers innovation master-classes, provides consultancy to assist at any step of the innovation pipeline and offers testing and delivery of new products, processes and services by applying design-based innovation that will bring new product and service ideas closer to the commercial market.

BUCANIER also supports the formation of cross-border clusters and networks that allow the transfer of knowledge between Higher Education Institutes and SMEs. These are aimed at helping enterprises to increase cross-border knowledge sharing, industry practises and trade contracts.