Professor Paul Jones
Professor in Entrepreneurship & Innovation
Telephone: (01792) 513319
Room: Office 312 - 312
Third Floor
School of Management
Bay Campus

Professor Paul Jones is the Head of the Business Department at Swansea University's School of Management. He is also Professor of Entrepreneurship and Innovation and had previously held senior academic posts at Coventry University, Plymouth University and the University of South Wales. He is an experienced academic manager and researcher and is currently the Editor-in-Chief of the International Journal of Entrepreneurial Behaviour and Research and Associate Editor for the International Journal of Management Education. He is also Editor of the Emerald Book Series Contemporary Issues in Entrepreneurship Research. Paul is also a Senior Fellow of the Higher Education Academy and sits on the Board of Trustees of the Institute of Small Business and Entrepreneurship (ISBE).

Professor Jones has supervised ten doctoral students to completion and examined 32 students in Europe, Africa and Australia. He is currently seeking applications for doctoral candidates in the areas of entrepreneurship and small business management. He is particularly interested in entrepreneurial research in developing world contexts such as Africa, Asia and South East Asia.  During his academic career to date, he has generated over £1.4 million in external grant income. This has included entrepreneurship projects with the Nigerian government, obtaining European Structural funds, Higher Education Academy grants and Knowledge Exploitation Funds with the Welsh government.

Areas of Expertise

  • Entrepreneurial Behaviour
  • Small Business Management
  • Information Technology usage
  • Entrepreneurship in Developing World contexts
  • Entrepreneurship Education


  1. Kraus, S., Gast, J., Schleich, M., Jones, P., Ritter, M. Content is King: How SMEs Create Content for Social Media Marketing Under Limited Resources Journal of Macromarketing 39 4 415 430
  2. Shah, M., Jones, P., Choudrie, J. Cybercrimes prevention: promising organisational practices Information Technology & People 32 5 UK Emerald
  3. Buckman, J., Jones, P., Baume, S. Passing on the Baton: A Succession Planning Framework for Family-Owned Businesses in Ghana Journal of Entrepreneurship in Emerging Economies
  4. Higgins, D., Jones, P., McGowan, P. Putting ‘Thought’ into the Theory/Practice Debate (Ed.), Creating Entrepreneurial Space: Talking Through Multi-Voices, Reflections on Emerging Debates 1 7 UK Emerald Publishing Ltd
  5. Higgins, D., Jones, P., McGowan, P. Creating Entrepreneurial Space: Talking Through Multi-Voices, Reflections on Emerging Debates Vol: 9B (Ed.), Contemporary Issues in Entrepreneurship Research UK Emerald Publishing Ltd

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  • MN-2055 Critical Thinking in Entrepreneurship

    It is intended the module will provide students with an understanding of all the issues encountered by entrepreneurs in practice while framing these issues theoretically.

  • MN-2559 Applied Entrepreneurship – Test Trading

    This is a practical, project based module where students will set up and run an enterprise venture or social enterprise during one teaching block. MN-2054 Business Planning is a prerequisite for this module, and students must take and pass it order to progress onto MN-2559 Applied Entrepreneurship. Students will have been awarded an investment based on their pitches to the School of Management Investment Fund on MN-2054. This investment will contribute to student costs for setting up this enterprise.


  • Next Generation Access in a Rural Community Context: An Innovation Analysis. (current)

    Student name:
    Other supervisor: Dr Louisa Huxtable-Thomas
  • Analysing and Evaluating the Impact of Welsh Government Entrepreneurship Policy on Migration Trends (current)

    Student name:
    Other supervisor: Dr Louisa Huxtable-Thomas
  • An entrepreneurship education pedagogy drawing upon design thinking: a European Higher Education perspective (Working title) (current)

    Student name:
    Other supervisor: Dr Louisa Huxtable-Thomas
  • The candidate has been asked to confirm the direction of the PhD by early January. this will include aim and objectives, literature review and research questions. (current)

    Student name:
    Other supervisor: Dr Louisa Huxtable-Thomas
  • IoT adoption in SME manufacturers (current)

    Student name:
    Other supervisor: Dr Gareth Davies