Dr Tiffany Low holds a double degree of a Bachelor of Hotel Management/Bachelor of Business, with a double major in Financial Economics and Event Management from Griffith University, Australia. Tiffany completed an MSc in Banking and Finance and worked on two major research projects funded under the Commonwealth Government’s Australian Research Council. Dr Low’s PhD examined the influence of consumer values and sustainable business practices on brand loyalty within luxury hotels and was funded by the Lord Forte Foundation. Tiffany has collaborated with international companies including the Jumeirah group and TUI and her current research interests include sustainable tourism, female participation and representation in adventure recreation and luxury marketing. Tiffany is co-author of the Encyclopaedia of Sustainable Development and has published in a number of academic journals, edited books and conference proceedings. Dr Low is currently Program Director for MSc Management (pathways) in the School of Management at Swansea University.

Prior to joining academia, Dr Low worked at the world’s first 6-star hotel, the Palazzo Versace hotel in events management and has previously worked as a corporate insurance underwriter, underwriting financial crime, professional indemnity, directors and officers, expatriate medical and travel insurance policies for ASX-listed companies, universities and other multi-national subsidiaries based in Australia.

Dr Low has worked in higher education for nine years having held roles including MSc Programme Director and Degree Scheme Coordinator (Marketing). She has experience in internal and external degree validation, thesis examination and is currently external examiner for international and external provision at the Lord Ashcroft Business School at Anglia Ruskin University. Tiffany has supervised many research projects, and is currently supervisor for three PhD students.

Tiffany is a Fellow of the Royal Geographical Society, a Fellow of the Higher Education Academy, holds an advanced open water diving license, has trekked the Himalayas and visited Everest Base Camp and remains a keen and active traveller. She maintains an interest in the practice and pursuit of sustainable tourism activities, especially where luxury is involved!

Areas of Expertise

  • Tourism
  • Luxury Tourism
  • Critical Branding
  • Strategic Marketing
  • Sustainable Development
  • Gender Studies

Publications

  1. Low, T. Gender, Power, Mobility and Consumption: A Critical Research Agenda for Luxury Tourism SUSTAINABILITY OF TOURISM, HOSPITALITY AND EVENTS IN A DISRUPTIVE DIGITAL AGE
  2. Doran, A., Schofield, P., Low, T., Low, T. Women’s mountaineering tourism: an empirical investigation of its theoretical constraint dimensions Leisure Studies 37 4 396 410
  3. Bowen, R., Low, T., Perdikis, N. Location Effects on Agri-Food SME Internationalisation: Comparing Wales and Brittany Institute for Small Business and Entrepreneurship Conference
  4. Low, T., Hermann, I., Everett, S. We're happy to help: exploring the socio-economic impact of voluntourism on local residents in Cusco, Peru International Conference on tourism, ethics and global citizenship: connecting the dots
  5. Doran, A., Low, T. Women's Mountaineering Tourism: an empirical investigation of its theoretical constraint and benefit dimensions Sustainable Tourism Development: Issues, Challenges and Debates

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Teaching

  • MN-2059 Marketing Places

    This module details through a case study approach, how marketing principles are applied within the tourism industry. Its considers different elements of marketing such as segmentation, marketing research, the marketing mix and electronic marketing and through a range of detailed case studies evaluates how they are applied in practice. Examples of success and failure illustrate the importance of understanding the market, customers and of developing the right products and services to meet customer needs. The module is delivered through interactive discursive lectures based around case study material. There are also two visits to tourism destinations or attractions to illustrate practice in the field and to provide students with the opportunity to talk to professionals involved in tourism marketing. The assignment will evaluate the marketing of a tourism destination or business and plan how it can be improved.

  • MN-M568 Strategic Brand Management

    Strategic Brand Management involved the design and implementation of programmes and activities to build, measure and manage brand equity. The focus of the course is on learning brand and brand related concepts (e.g. brand equity and brand extension) and an understanding on how organisations can invest in building strong brand image and equity for long term profitability of the brand.

Supervision

  • The Role of Authenticity in the Luxury Hotel experience: A Mixed-Methods Study of the Hotel Sector in the United Kingdom (current)

    Student name:
    PhD
    Other supervisor: Prof Brian Garrod
  • School trips and experiential learning in eastern Indonesia (current)

    Student name:
    PhD
    Other supervisor: Dr Carl Cater
  • No changes (current)

    Student name:
    PhD
    Other supervisor: Dr Carl Cater
  • Untitled (current)

    Student name:
    PhD
    Other supervisor: Dr Robert Bowen