Dr Tiffany Low
Senior Lecturer in Tourism Marketing
Business
Telephone: (01792) 606853

Dr Tiffany Low holds a double degree of a Bachelor of Hotel Management/Bachelor of Business, with a double major in Financial Economics and Event Management from Griffith University, Australia. Tiffany completed an MSc in Banking and Finance and worked on two major research projects funded under the Commonwealth Government’s Australian Research Council. Dr Low’s PhD examined the influence of consumer values and sustainable business practices on brand loyalty within luxury hotels and was funded by the Lord Forte Foundation. Tiffany has collaborated with international companies including the Jumeirah group and TUI and her current research interests include sustainable tourism, female participation and representation in adventure recreation and luxury marketing. Tiffany is co-author of the Encyclopaedia of Sustainable Development and has published in a number of academic journals, edited books and conference proceedings. Dr Low is currently Program Director for MSc Management (pathways) in the School of Management at Swansea University.

Prior to joining academia, Dr Low worked at the world’s first 6-star hotel, the Palazzo Versace hotel in events management and has previously worked as a corporate insurance underwriter, underwriting financial crime, professional indemnity, directors and officers, expatriate medical and travel insurance policies for ASX-listed companies, universities and other multi-national subsidiaries based in Australia.

Dr Low has worked in higher education for nine years having held roles including MSc Program Director and Degree Scheme Coordinator (Marketing). She has experience in internal and external degree validation, thesis examination and is currently external examiner for international and external provision at the Lord Ashcroft Business School at Anglia Ruskin University. Tiffany has supervised many research projects, and is currently supervisor for three PhD students.

Tiffany is a Fellow of the Royal Geographical Society, a Fellow of the Higher Education Academy, holds an advanced open water diving license, has trekked the Himalayas and visited Everest Base Camp and remains a keen and active traveller. She maintains an interest in the practice and pursuit of sustainable tourism activities, especially where luxury is involved!

Areas of Expertise

  • Tourism
  • Luxury Tourism
  • Critical Branding
  • Strategic Marketing
  • Sustainable Development
  • Gender Studies

Publications

  1. (2019). Gender, Power, Mobility and Consumption: A Critical Research Agenda for Luxury Tourism. Presented at SUSTAINABILITY OF TOURISM, HOSPITALITY AND EVENTS IN A DISRUPTIVE DIGITAL AGE, Cairns, Australia: Council for Australasian University Tourism and Hospitality Educators.
  2. & Reworking Student Understanding of Tourism Mobility: Experiences of Migration and Exchange on a Field Trip. Tourism Planning & Development 15(5), 600-613.
  3. & Adventure racing and active lifestyles. Annals of Leisure Research 21(5), 605-611.
  4. & Women’s mountaineering tourism: an empirical investigation of its theoretical constraint dimensions. Leisure Studies 37(4), 396-410.
  5. & (2017). Location Effects on Agri-Food SME Internationalisation: Comparing Wales and Brittany. Presented at Institute for Small Business and Entrepreneurship Conference, Belfast: Institute for Small Business and Entrepreneurship Conference.

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Teaching

  • MN-1007 Marketing and Strategy

    This module provides an introduction to the concept and practice of marketing and strategy.

  • MN-2018 Marketing and Strategy

    This module provides an introduction to the concept and practice of marketing and strategy. This module gains access to further modules in marketing for students who did not take the subject in their first year of study.

  • MN-M568 Strategic Brand Management

    Strategic Brand Management involved the design and implementation of programmes and activities to build, measure and manage brand equity. The focus of the course is on learning brand and brand related concepts (e.g. brand equity and brand extension) and an understanding on how organisations can invest in building strong brand image and equity for long term profitability of the brand.

Supervision

  • The Role of Authenticity in the Luxury Hotel experience: A Mixed-Methods Study of the Hotel Sector in the United Kingdom (current)

    Student name:
    PhD
    Other supervisor: Prof Brian Garrod
  • No changes (current)

    Student name:
    PhD
    Other supervisor: Prof Nigel Morgan
    Other supervisor: Dr Carl Cater