Sarah Nicholls is a Professor in the Department of Business within Swansea University’s School of Management, where she holds a Chair in Placemaking and Destination Management and serves as Director of the Centre for Visitor Economy Research. Prior to joining Swansea in April 2018, Sarah spent 16 years at Michigan State University, in the Departments of Parks, Recreation & Tourism Resources, Community Sustainability, and Geography. She holds a BSc in Geography from University College London and her MS and PhD degrees in Recreation, Parks and Tourism Sciences from Texas A&M University.
Sarah’s work focuses on the planning, development and management of leisure resources and tourism destinations, with the ultimate goal of understanding and promoting the role of tourism, recreation and parks in the creation of active, vibrant, resilient and sustainable communities. Her work has been funded by a variety of agencies and organisations including Travel Michigan/Michigan Economic Development Corporation, Office of the Great Lakes/Michigan Department of Environmental Quality, National Oceanic and Atmospheric Administration, US Department of Agriculture, and the W.K. Kellogg Foundation. In 2013 Sarah was presented with the “Outstanding Achievement in Michigan Tourism Award” by Governor Rick Snyder in recognition of her contributions to the tourism industry in that state.
Areas of Expertise
- Planning, development and management of parks, recreation and tourism resources
- Implications of environmental and climate change for parks, recreation and tourism
- Contributions of parks, recreation and tourism to sustainability and well-being
- Positioning of public parks and recreation resources
- Impacts of parks, recreation and tourism amenities on property prices
- Role of international students as place/travel ambassadors