Mr Paul Davies
Business Marketing
Telephone: (01792) 606154
Room: Office 316 - 316
Third Floor
School of Management
Bay Campus

After completing his studies at the University of Southampton (Economics & Business Economics), Paul spent a decade working for leading international blue chip technology companies (including IBM, Silicon Graphics, Cray supercomputers) where he was responsible for major / strategic account management and sales management across a broad range of verticals including aerospace, defence, telco, HE and Banking. He then spent a decade in the software industry where he worked at executive and board level shaping the development of the people, process and technology central to several established (and award winning) software service providers and digital start-ups. 

Paul teaches a range of subjects which fall under the umbrella of marketing including sales, sales management, digital marketing and Application development. He is a Fellow of the HEA (Advance HE), a Fellow of the CIM (Chartered Institute of Marketing), an Associate Fellow of the ISM (Institute of Sales Management) and holds a recognised teaching qualification with distinction (PG Cert HE). Paul’s research interests vary, ranging from digital adoption / marketing transition to pedagogical development and behavioural economics.  In addition to teaching, Paul continues to be an active practitioner. He advises several private and public bodies on digital transition and development and holds a Directorship in a joint venture with Swansea University called Digital Academic Solutions Limited. Digital Academic (incorporating sub-brands) has upwards of 250 clients and its HE flagship platforms of Unicat and Digicat are currently launching in the UK after successful trials and platform development.


  • MN-1016 Marketing

    This module provides an introduction to the concept and practice of marketing.

  • MN-2522 Social Marketing

    This module is designed to introduce students to the theories and practice of social marketing. That is, the use of marketing theories and concepts to achieve specific behavioural changes that have social and individual benefits.

  • MN-3026 Application Development

    This practical module will take you through the main concepts and theories behind modern E-commerce and Digital business and through the process and practice of planning and creating a live business app for iOS/Android from idea to launch.

  • MN-3553 Sales and Personal Selling

    The module covers the fundamentals of professional selling. The module takes students through the most important aspects of trust-based relational selling from creating and communicating value to building and sustaining profitable business to business relationships. Professional selling and effective personal communication is central to the success of any career or organisation and the course provides students with the knowledge and know-how behind a range of successful modern selling techniques. Students will learn the importance of building trust, how buyers evaluate suppliers, how to communicate strategic value, prospecting techniques, presentation skills and the key aspects of negotiation and closing. The module also covers how personal selling is utilised within the wider context of integrated marketing communications and the most important areas of self and sales management. Structured lectures and interactive seminars utilise video and team role play furnishing students with practical sales knowledge plus a rich set of high value communication skills. The skills learned on the course are transferrable to almost any business situation or industry from the outset.

  • MN-M027 Digital Marketing

    Digital technology continues to touch and shape almost every aspect of modern marketing commutations. The course aims to provide students with an in-depth understanding of the business (and business development) challenges and opportunities presented by the introduction of new technology. Students will learn about the key concepts that underpin creating sustainable business models within the digital environment through modern marketing techniques with the emphasis on how disruptive technology can be used to effect and evolve multi-channel marketing. The course is practical as well as academic in nature providing students with hands-on experience of developing not only their digital skills (including social, site design search engine and app development) but also the necessary business, research and presentational skills required to build and deploy a real life dynamic digital marketing solution.