After completing his studies at the University of Southampton (Economics & Business Economics), Paul spent a decade working for leading international blue chip technology companies (including IBM, Silicon Graphics, Cray supercomputers) where he was responsible for major / strategic account management and sales management across a broad range of verticals including aerospace, defence, telco, HE and Banking. He then spent a decade in the software industry where he worked at executive and board level shaping the development of the people, process and technology central to several established (and award winning) software service providers and digital start-ups.
Paul teaches a range of subjects which fall under the umbrella of marketing including sales, sales management, digital marketing and Application development. He is a fellow of the HEA (Advance HE), a fellow of the CIM (Chartered Institute of Marketing), an associate fellow of the ISM (Institute of Sales Management) and holds a recognised teaching qualification with distinction (PG Cert HE). Paul’s research interests vary, ranging from digital adoption / marketing transition to pedagogical development and behavioural economics. In addition to teaching, Paul continues to be an active practitioner. He advises several private and public bodies on digital transition and development and holds a Directorship in a joint venture with Swansea University called Digital Academic Solutions Limited. Digital Academic (incorporating sub-brands) has upwards of 250 clients and its HE flagship platforms of Unicat and Digicat are currently launching in the UK after successful trials and platform development.