Dr Kate Organ
Lecturer
Business
Telephone: (01792) 295180
Room: Office 304 - 304
Third Floor
School of Management
Bay Campus

Kate began working here in February 2014 after completing her PhD at Swansea University in 2013 and spending a short amount of time working as a Research Executive for a Social and Market Research Agency based in Cardiff.

Her research interests include the role of engagement and emotions in the context of experiential marketing. In June 2015 her article ‘Festivals as agents for behaviour change: A study of food festival engagement and subsequent food choices’ will be published in Tourism Management, an ABS 4 star rated journal.

Her current research is exploring the complexity of engagement and the concept of co-creation of value.

Publications

  1. & Festivals as agents for behaviour change: A study of food festival engagement and subsequent food choices. Tourism Management 48
  2. The "ladder of engagement" - an empirical study of its link to loyalty. Presented at 48th Annual Conference of the Academy of Marketing,
  3. & The use of interactive e-books to boost independent learning: The essential study skill for the millennial generation. Presented at ALDinHE Regional Symposium with SAILS: Embedding Academic Study Skills, Swansea: ALDinHE Regional Symposium with SAILS.
  4. & Interactive e-books: The essential accompaniment to modern technological based learning. Presented at Learning, Teaching & Student Experience (LTSE 2018), Glasgow: Learning, Teaching and Student Experience.
  5. & (2018). Reinventing how Students Engage with Core Marketing Content through Learning Science. Presented at Academy of Marketing Special Session, Stirling: 2018 Academy of Marketing Special Session.

Teaching

  • MN-M558 Marketing Research

    Marketing research is fundamental to management decision making. It helps reduce risks or uncertainty as well as to facilitate the achievement of the organisation┬┐s marketing objectives. This module will aim to equip the students with knowledge and skills to design, implement and manage marketing research projects. Upon completion of the module, students should have an understanding of the marketing research process and different approaches and methods for research design. Students are expected to develop skills necessary for primary and secondary data collection and are able conduct data analysis.

Supervision

  • Stakeholder co-created value: Outcomes of corporate community initiatives a case study on Business Class programme in Wales (current)

    Student name:
    PhD
    Other supervisor: Dr Kate Organ
    Other supervisor: Dr Simon Brooks
  • An Evaluation of Corporate Social Responsibility (CSR) in Small and Medium-Sized Enterprises (SMEs): The Role of Moral Perspectives (awarded 2018)

    Student name:
    PhD
    Other supervisor: Dr Kate Organ
    Other supervisor: Dr Simon Brooks