Dr Catherine Groves
Senior Lecturer in Marketing
Business
Telephone: (01792) 604817
Room: Office 311 - 311
Third Floor
School of Management
Bay Campus

A Chartered Occupational Psychologist and Senior Fellow of the Higher Education Academy, Catherine draws on over 20 years’ operational management experience to support her academic work. She remains involved in supporting and advising on the work of a number of social enterprises and charities locally. Her main areas of interest and research are in action learning, critical management, social enterprise and all things psychological. As an experienced coach, Catherine is particularly active in the area of leadership and team development, making innovative use of virtual reality technology to develop and enhance leadership competency in M level students. She is also a highly experienced psychometrician.

With personal experience of entrepreneurship, Catherine’s research interests include harnessing psychometrics, criticality and virtual reality for developing both leadership and employability in students, the role of psychological profiling in supporting and developing entrepreneurs, and improving diversity in the engineering education and workstream.

Catherine leads modules on undergraduate and postgraduate taught programmes and supervises a number of PhD and DBA students.

Areas of Expertise

  • Occupational psychology
  • SMEs
  • Entrepreneurship
  • Psychometrics
  • Executive coaching
  • Coaching
  • Team development
  • Critical Reflection
  • Action learning

Publications

  1. Groves, C. Contributing to a revival and a research agenda: The psychology of entrepreneurship
  2. Groves, C. Student accounts of learning on a DBA programme: Learning inaction
  3. Groves, C. The role of personality and motivation in entrepreneurial resilience British Psychological Society conference for the Division of Occupational Psychology
  4. Groves, C. Reflections of a ‘late-career’ early-career researcher: an account of practice Action Learning: Research and Practice 13 2 160 167

See more...

Teaching

  • EGSM28 Leadership and Complexity Management

    One of the key skills identified by employers in all sectors and for life in general is the ability to work in a team and to be able to lead! Additionally, there are a number of other skills and traits required or to at least be aware of, to be most effective in these capacities. This module is designed to utilise contemporary psychology theories to develop individual and group awareness of personal attributes and group characteristics salient to leadership and effective membership of a team. This is then applied directly using self and group reflection, discussion and debate and exercises to establish team roles and ¿hammer together¿ pre-defined teams. This will allow them to move closer to being an ¿effective team¿ and ultimately increase success throughout the program. Effective communication will be promoted throughout the module, in terms of leadership and team work alongside engagement with internal and external stakeholders, to include such areas as sales, marketing and personal branding. Successful delivery of engineering business outcomes in a developing or high risk environment requires a detailed understanding of the broader complexities involved. This will include risk analysis and preparation, and an understanding of how your project impacts local stakeholders, in particular cultural issues, local politics and vested interests. This module will explore these complexities and develop strategies to enable successful delivery by seeking to address the potential risk during the programme¿s inception as opposed to reacting to unforeseen circumstances during operations. The module will equip participants with the skills and methodology to deliver programmes in environments that would normally be the preserve of the UN, DFID, specific NGOs or the Military.

  • MN-1016 Marketing

    This module provides an introduction to the concept and practice of marketing.

  • MN-2510 Consumer Behaviour

    The module is designed to provide an introduction to consumer behaviour within the marketing context. We will look at the critical driving forces which influence consumer behaviour, including memory, attitude, decision making, satisfaction, loyalty and new technologies.

  • MN-3516 Marketing Ethics

    This module will explore a range of ethical issues in marketing theory and practice. Specifically, the module will examine issues concerning the ethics of markets and marketing, ethical marketing and decision-making, ethical consumption and the ethics of consumption, power relationships between producers and consumers, as well as ethical philosophy and frameworks that facilitate the analysis of ethical issues in marketing.

  • MN-M032 Marketing in Society

    Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. This module explores the key area of marketing in society and considers the importance of key ethical issues in marketing in the context of today¿s environment of corporate social responsibility, and the triple bottom line. The key focus is on the societal and ethical responsibilities of the modern day marketing organisation and how organisations can better equip themselves to deal with ethical marketing dilemmas. This module will explore a range of ethical issues in marketing theory and practice. Specifically, the module will examine issues concerning the ethics of markets and marketing, ethical marketing and decision-making, ethical consumption and the ethics of consumption, power relationships between producers and consumers, as well as ethical philosophy and frameworks that facilitate the analysis of ethical issues in marketing.

Supervision

  • Transforming engineering education for a transition to sustainable futures: working toward inclusivity in engineering and why it matters. (current)

    Student name:
    PhD
    Other supervisor: Prof David Worsley
    Other supervisor: Dr Patricia Xavier
    Other supervisor: Dr James Holness