Dr Carl Cater
Associate Professor in Tourism Marketing
Business
Telephone: (01792) 606199
Room: Office 306 - 306
Third Floor
School of Management
Bay Campus

Dr Carl Cater is an Associate Professor in Tourism at Swansea University in Wales in the School of Management, and his research centres on the experiential turn in tourism and the subsequent growth of special interest sectors, particularly adventure tourism and ecotourism. He has written over forty papers and book chapters, is co-author of Marine Ecotourism: Between the Devil and the Deep Blue Sea (CABI, 2007) and editor of the Encyclopaedia of Sustainable Tourism (CABI, 2015). The latter is the most up to date reference work for understanding sustainability and tourism, with contributions from 160 authors in 28 countries. Dr Cater is also an editorial board member of Tourism Geographies, Journal of Ecotourism and Tourism in Marine Environments. He has supervised ten successful PhD completions and examined theses in the UK, Australia, Malaysia, New Zealand and Norway. Dr Cater has travelled to over 80 countries and undertaken field research, supervision, curriculum oversight and teaching worldwide, including Australia, China, Malta, Nepal, New Zealand, Norway, Papua New Guinea, Tibet and Vanuatu. He has worked on projects for the Great Barrier Reef Marine Park Authority, New South Wales Department of Education, the World Tourism and Travel Council, Gold Coast City Council, the Gold Coast Adventure Travel Group, Tourism Queensland and the Tourism Society.  He is a fellow of the Royal Geographical Society, a qualified pilot, diver, lifesaver, mountain and tropical forest leader, and maintains an interest in both the practice and pursuit of sustainable outdoor tourism activity.

Areas of Expertise

  • Tourism
  • Adventure tourism
  • Ecotourism
  • Marine toursm

Publications

  1. & Mountaineering and Trekking Tourism Management: A global perspective. The Journal of Mountaineering Studies 1
  2. & Understanding students’ learning experience on a cultural school trip: findings from Eastern Indonesia. Journal of Teaching in Travel & Tourism, 1-18.
  3. & Y Wladfa Gymreig: outbound diasporic tourism and contribution to identity. Tourism Geographies, 1-22.
  4. & Reworking Student Understanding of Tourism Mobility: Experiences of Migration and Exchange on a Field Trip. Tourism Planning & Development 15(5), 600-613.
  5. & Reworking Student Understanding of Tourism Mobility: Experiences of Migration and Exchange on a Field Trip. Tourism Planning & Development 15(5), 600-613.

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Teaching

  • MN-2563 Entrepreneurship for Tourism Experiences

    This module will explain the growth in experiential tourism and how it is situated within contemporary destination management. It will include an appreciation of the history of tourism, leisure practice and relationships to environment and landscape, and explain consumer motivations and models. It will also show how entrepreneurs have developed activity tourism within destinations to broaden the tourist product. Theories and issues associated with entrepreneurial tourism will be illustrated using case study material and issues important to management of tourism activities in a commercial setting will be identified. Students will be able to show an appreciation of product and programme development strategies in theory and practice and discuss and evaluate risk management strategies. Leadership skills and the use of these by entrepreneurs in adventurous and non-adventurous activities will also be identified as well as an evaluation of strategies and techniques for managing activity within protected areas.

  • MN-2564 Tourism in Practice

    Tourism development brings a range of marketing challenges and impacts that may be observed first-hand. This course combines a discussion of tourism development and marketing with a visit to a tourism destination. Students will investigate the destination development and interact with relevant tourism operators, marketers and policy makers. This will provide students with the opportunity to observe destination management issues first hand and to assess career options in the sector. There is also opportunity for students to practice research skills in this environment.

  • MN-3012 Marketing Research

    The Marketing Research course examines both the theoretical and practical sides of the marketing research process. Overall, the module is designed to equip participants with the knowledge to be able to design and implement theoretically sound marketing research projects in a commercial environment.

  • MN-M582 Tourism Study Tour

    Tourism development brings a range of challenges and impacts that may only be observed first hand. This course combines a discussion of tourism development with a visit to a tourism destination. Students will investigate the destination development and interact with relevant tourism operators, marketers and policy makers. Students will also interact with the host community and develop tools for community-based tourism in a problem-based learning scenario.

Supervision

  • Cultural Value of the Llangollen Eisteddfod. Understanding its digital Audience. (current)

    Student name:
    PhD
    Other supervisor: Dr Carl Cater
    Other supervisor: Prof Brian Garrod
  • School trips and experiential learning in eastern Indonesia (current)

    Student name:
    PhD
    Other supervisor: Dr Tiffany Low
    Other supervisor: Dr Carl Cater
  • DEVELOPING A MEASUREMENT SCALE FOR SUSTAINABLE TOURISM EXPERIENCE BASED ON UNDERWATER CULTURAL HERITAGE TOURISM: A CASE STUDY (current)

    Student name:
    PhD
    Other supervisor: Prof Brian Garrod
    Other supervisor: Dr Carl Cater
  • No changes (current)

    Student name:
    PhD
    Other supervisor: Dr Tiffany Low
    Other supervisor: Dr Carl Cater
  • Untitled (current)

    Student name:
    PhD
    Other supervisor: Dr Carl Cater
    Other supervisor: Prof Brian Garrod