Areas of Expertise
- Adventure tourism
- Marine toursm
This module will explain the growth in experiential tourism and how it is situated within contemporary destination management. It will include an appreciation of the history of tourism, leisure practice and relationships to environment and landscape, and explain consumer motivations and models. It will also show how entrepreneurs have developed activity tourism within destinations to broaden the tourist product. Theories and issues associated with entrepreneurial tourism will be illustrated using case study material and issues important to management of tourism activities in a commercial setting will be identified. Students will be able to show an appreciation of product and programme development strategies in theory and practice and discuss and evaluate risk management strategies. Leadership skills and the use of these by entrepreneurs in adventurous and non-adventurous activities will also be identified as well as an evaluation of strategies and techniques for managing activity within protected areas.
Tourism development brings a range of marketing challenges and impacts that may be observed first-hand. This course combines a discussion of tourism development and marketing with a visit to a tourism destination. Students will investigate the destination development and interact with relevant tourism operators, marketers and policy makers. This will provide students with the opportunity to observe destination management issues first hand and to assess career options in the sector. There is also opportunity for students to practice research skills in this environment.