Prof Brian Garrod is the author of 8 textbooks and more than 50 research articles, focusing mainly on the marketing and management of tourism destinations. He is co-editor-in chief of the Journal of Destination Marketing & Management and sits on the editorial board of six other academic journals. He has undertaken research for a wide range of organisations, including the World Tourism Organisation (UNWTO), the Organization for Economic Cooperation and Development (OECD), the European Union Interreg IIc fund, the Welsh Government, Visit Wales, the Countryside Agency and the Arts and Humanities Research Council (AHRC).
Prof Garrod has successfully supervised a number of PhD students and is currently seeking applications for PhD students in the areas of destination marketing and management, heritage tourism, ecotourism, sustainable tourism and cultural marketing.
Prof Garrod is a Fellow of the Higher Education Academy and a Fellow of the Tourism Society.