Cymraeg, Cyfryngau a Chysylltiadau Cyhoeddus (Welsh, Media and Public Relations), BA (Hons)

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Course Overview

The BA Cymraeg, Cyfryngau a Chysylltiadau Cyhoeddus offers a unique opportunity to study Welsh alongside media and public relations theory and practice. This interdisciplinary programme meets the demands of a rapidly evolving bilingual communications landscape while celebrating the richness of Welsh language and culture in a global context.

You will explore principles and practices of PR, media and film, gaining critical insight and practical experience. The course combines theory with hands-on learning, giving you opportunities to create content and develop ideas each year. You’ll engage with tools shaping modern PR – influencer marketing, content creation, social media analytics, ethical practice and social responsibility – while building skills to manage online reputation and lead digital campaigns.

The Cymraeg component offers a fresh approach to language, literature and society, structured around three themes: Creativity, Employability and Welsh in Society. You will also consider Welsh in an international context, encouraging reflection on multiculturalism, linguistic diversity and the role of Welsh in a changing world.

Career-focused modules and real-world projects prepare you for bilingual working environments and careers in creative industries, PR, education, publishing, broadcasting and public services. Small-group teaching and personalised support create a strong sense of community.

You will graduate as an adaptable, reflective practitioner – fluent in Welsh, media literate and ready to create compelling content across digital platforms.

Awards and Rankings

* For the percentage of graduates in sustained employment, further study, or both one year after graduating
** out of 27 institutions offering this subject
*** Assessed under Media Studies. Based on the average positivity score per theme in the NSS 2026 when ranked against universities as featured in the Times Good University Guide.
**** Media and Communication
***** out of 27 institutions offering this subject
****** out of 27 institutions offering this subject
******* Media and Film Studies
******** Media and Film Studies
********* out of 27 institutions offering this subject

Why Cymraeg, Cyfryngau a Chysylltiadau Cyhoeddus (Welsh, Media and Public Relations) at Swansea?

You will be based on our stunning Singleton Park Campus, overlooking Swansea Bay on the edge of the Gower Peninsula.

You will benefit from the skills and experience of prominent authors and poets on our academic team.

We pride ourselves in preparing you for life beyond university. We are able to do this by using our connections to industry, and our emphasis on the particular interpersonal skills that our industry panel identify as key within their recruitment processes.

Modules

We've enhanced our modules to deliver an engaging learning experience, designed to help you develop the skills employers are looking for. Discover what's on offer and feel inspired by the modules you can study.

Entry Requirements

We consider all applicants on their own merits and welcome applications from students with a wide range of qualifications.

Entry requirements are your guide, not your barrier, and our offers will be tailored to you and what we think you can accomplish.

We know that things can change as you go through this journey. You can talk to us about your offer at any stage and we will make sure that it's achievable for you.

Careers and Employability

The Department's close links to a variety of media and communications organisations means that we are in the position to offer a wide range of work experience opportunities and internships to you across all levels of study. We regularly get requests from local organisations offering paid and voluntary work placements, where employers need well-equipped students in a short-term communications role.

In addition, in the third year, you can enrol on our credit-bearing internship module, where you will undertake 50 hours of work-placement in a variety of communications roles, including Welsh-medium work environments where suitable.

This proactive approach to employability helps to ensure that our graduates can develop an impressive CV. Additionally, internships can provide you with the opportunity to apply theory studied in lectures to real-world situations, while also providing valuable opportunities to network with professionals, mentors, and potential future colleagues; connections which have led to full-time job offers or recommendations for our graduates.

Our graduates are truly international and have been employed around the world, with careers in:

  • Media
  • Communications
  • Business
  • Education
  • Public Relations and Marketing
  • Digital Marketing
  • TV and Radio
  • Publishing
  • Politics
  • Language planning
  • Translation

Cymraeg, Cyfryngau a Chysylltiadau Cyhoeddus (Welsh, Media and Public Relations), BA (Hons)

Cymraeg, Cyfryngau a Chysylltiadau Cyhoeddus (Welsh, Media and Public Relations) with a Year Abroad, BA (Hons)

Cymraeg, Cyfryngau a Chysylltiadau Cyhoeddus (Welsh, Media and Public Relations) with a Year in Industry, BA (Hons)