Dr Joe Cable

Senior Lecturer in PR Media and Communications, Media

Email address

Office - 105A
First Floor
Digital Technium
Singleton Campus
Available For Postgraduate Supervision


Jonathan joined Swansea University as Senior Lecturer in PR, Media, and Communications in 2022 where he teaches across a variety of undergraduate and postgraduate modules mainly focusing on public relations, sport, and journalism.

Alongside his teaching Jonathan’s research career originally began by examining protest and its utilisation for pollical communication before shifting focus to concentrate more fully on the world of sport and its relationship with wider society. His work includes: the use of football related clickbait on social media by major media organisations; constructions of nationalism among ‘proper football men’; the newspaper representation of England men’s football international Raheem Sterling compared to Sterling’s self-representation on social media; and fan reactions on social media to suspected racism during a football match among others. Due to these expertise he’s been used as a source for media outlets such as The Athletic, BBC Radio Gloucestershire, and French football website SoFoot.

Jonathan is a Fellow of the Higher Education Academy and is an external examiner at Chester University, and Edge Hill University. Jonathan sits on the editorial board of the Football Collective whose aim is to bring critical debate to football, and is a member of the Football Writers Association. He also acts as an Associate Editor for the Sport Section of the academic journal Cogent Social Sciences.


Areas Of Expertise

  • Sports Communication and PR
  • Sports Journalism
  • Journalism
  • Political Communication
  • Social Media
  • Activism

Career Highlights

Teaching Interests

Sports communication

Political communication

Public Relations


Sports impact on society