What they do:
Green Up Farm is an indoor hydroponic vertical farm specialising in microgreens and microherbs. Their vertical, soil-less approach uses coco coir as a growing medium – a natural byproduct of coconut processing – reducing water usage by up to 95% compared to traditional farming methods. Green Up Farm supplies more than 30 varieties of microgreens directly to the hospitality sector across West Wales. It is currently operating a closed-loop returnable packaging system with a 100% success rate.
Challenge / Project:
How can the company maintain its circular values and meet its Extended Producer Responsibility as the business grows
Solution / Approach:
Whilst the current return system works with a 100% success rate, the company is concerned that this will be a difficult undertaking as they scale and reach new geographies. In order to minimise the potential impact of its packing, Green Up Farm is looking to move to new r-PET trays, which are fully recyclable. ARCS is supporting by investing the conditions under which a return system might no longer be the best option, and alternative cycling pathways could be a more effective solution. This analysis will also support the company to share its narrative with new distributors and customers.
Impact:
• Supporting the implementation of the company’s circular ambitions.
• Developing a ‘cycling pathway’ framework for the company and its customers
• Quantification of the company’s environmental impact to inform scale-up strategies
Next Steps:
Green Up farm launched their trays, Tyfu Clir, in December 2024, they are now available as a part of their return service to existing customers – and will be available for bulk purchase in early 2025.
