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Marketing, BSc (Hons)

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Course Overview

Can you picture yourself working for a multinational marketing agency, or with a household name brand?

The BSc Marketing at Swansea University can set you apart as a committed marketing professional, who has the dynamic creative skills needed to manage marketing activities on a local, national or even a global level.

Whether you are seeking to work agency or client side, in the third sector, or for your own consultancy, our course equips you with everything you will need for a successful career as a marketing practitioner.

Our programme is a CIM-accredited degree, designed to develop you into a key member of the next generation of strategic, creative and analytical marketing professionals. Blending academic rigour with real-world relevance, the programme offers you a balanced mix of research-led teaching and practice-based learning, providing you with the tools to succeed in a rapidly evolving sector.

Your studies will provide you with a comprehensive understanding of contemporary marketing theory, strategy and practice. You will develop strategic, creative, entrepreneurial and analytical skills through applied projects and research, enabling you to interpret market data, manage customer relationships, and implement effective marketing strategies in a rapidly evolving digital landscape.

By the time you graduate, you will have developed into a confident and professional communicator, who is capable of engaging effectively across cultures, media and professional teams, while continuously reflecting on your personal and professional growth, a mindset that is key to a long and successful career.

Why Marketing at Swansea?

You’ll be located on the Bay Campus in a stunning beachside location, where your learning will be shaped by inspirational and internationally recognised academics. You will benefit from:

  • Studying a CIM-accredited programme, enhancing your employability with professional recognition
  • Having access to a leading programme, which is ranked in the Top 50 in the World (QS World Rankings by Subject 2025)
  • The School of Management being accredited by AACSB International, the world’s largest business education association, connecting business schools, businesses and learners, to create the next generation of great leaders
  • Being based in our £22million School of Management Building, where you will have access to our sector-leading facilities
  • Flexible final year pathways, that allow you to choose between a traditional dissertation, a Welsh-medium dissertation, or a marketing consultancy project, tailoring your experience to your career goals
  • A creative or analytical focus, with module choices enabling you to explore either creativity and innovation in marketing, or exploring data, further supporting your personalised development
  • Guest lectures and employer visits, which are directly integrated into your modules
  • The option to participate in various CIM competitions, such as ‘The Pitch’; a global marketing competition designed to find marketers of the future, that is run in conjunction with major partners such as IBM

Your Marketing Experience

Throughout the programme, you will have access to teaching staff that have extensive professional experience. Through lectures, tutorials and one-to-ones, you will be able to absorb their academic expertise, building your knowledge of how marketing works in the professional world. The teaching team is diverse in nature, allowing you to benefit from the ability to draw on their vast experiences from both industry and academic settings.

While the programme is single honours, it also draws on expertise from across the School of Management, integrating themes of study from psychology, data analytics, ethics and organisational behaviour. This interdisciplinary approach ensures you can gain a holistic understanding of marketing within broader business and societal contexts.

Modules are designed to reinforce each other across years and themes, ensuring a coherent and engaging student experience. Learning is scaffolded across the programme to support progressive development of your knowledge and skills, as well as your professional identity. You will begin with foundational marketing principles, and will gradually engage with more complex, critical and applied content, culminating in capstone experiences that synthesise learning through real-world projects, consultancy or research. Taught modules are delivered in-person and are delivered through a combination of lectures, labs, seminars and workshops.

Assessment is varied and inclusive, designed to reflect real-world marketing tasks and to accommodate a range of learning styles. Methods include presentations, reports, portfolios, digital artefacts and strategic plans, alongside traditional essays and exams.

This programme includes opportunities to undertake a Year Abroad, enhancing your learning and offering invaluable life experience. 

This course also offers you the opportunity to spend a Year in Industry, in the UK or overseas, enabling you to gain valuable workplace experience. The University advocates for paid-only placements, which on average have a salary of over £20,000. Unpaid placements are considered on a case-by-case basis. 

The optional Foundation Year for this programme can give you an exciting introduction to higher education, setting you up with the skills, confidence, and knowledge that you’ll need to be successful in your undergraduate degree. It’s ideal if you need a little more support after further education, or are returning to education after a gap. Following successful completion of the Foundation Year, you will progress onto Year 1 of your BSc.

Marketing Employment Opportunities

As a graduate of the BSc Marketing programme at Swansea University, you will be well-positioned to enter a diverse range of professional roles across multiple sectors.

The programme will equip you with both specialist marketing knowledge and transferable business skills, enabling you to pursue potential careers as a:

  • Marketing Executive or Manager
  • Digital Marketer or Social Media Manager
  • Market Researcher or Customer Insights Specialist
  • Communications and Public Relations Officer or Manager
  • Sales Professional
  • SEO/GEO/PPC Specialist
  • Business Development Manager
  • Product Manager or UX Designer

Having a marketing degree enables you find employment across a number of sectors, which can include:

  • Specialist agencies (advertising, PR, digital)
  • Consumer goods and retail
  • Financial services
  • Charities and public sector organisations
  • Tech and media companies

The sector is also increasingly digitally focused, and developments in AI are resulting in a growing demand for skills in data analytics, content creation and customer experience management.

Modules

We're currently reviewing our curriculum to enhance your learning experience and embed skills that will benefit your future career. This means that some modules may be subject to change.

Entry Requirements

We consider all applicants on their own merits and welcome applications from students with a wide range of qualifications.

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Marketing, BSc (Hons)

Marketing with a Foundation Year, BSc (Hons)

Marketing with a Year Abroad, BSc (Hons)

Marketing with a Year in Industry, BSc (Hons)