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Professor Michael Williams

Professor Michael Williams

Professor Emeritus (School of Management), Management School

Telephone number

+44 (0) 1792 295181

Email address

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Available For Postgraduate Supervision

Research Links


Michael Williams is a Professor Emeritus at the School of Management.

During Michael’s time at Swansea University’s School of Management he has served as Interim Co-Dean, School Co-Director of Research, and as the Director of the Innovation Lab (i-Lab) Research Centre. He previously served as Head of the Department of Business, Director of the Centre for Digital & Social Media Research, as Director of the School Doctoral Programme, as University Associate Dean Responsible for Research Degree Candidates, and as Chair of the University Research Degree Progression Boards.

Prior to entering academia, he worked in both public and private sectors in domains including finance, telecommunications, manufacturing, and government with firms including British Telecom and Canon.

His work has been published in numerous leading academic journals including the Journal of Business Research, the Journal of Information Technology, the Journal of the Operational Research Society, and the Journal of Advanced Nursing, among others.

He has been awarded funding from bodies including the European Union, the UK NHS, the Nuffield Foundation, and the Welsh Government, acts as reviewer for funding applications for research councils and international bodies, and participates in promotion/tenure committees both in the UK and abroad.

He holds editorial board membership of a number of journals, has chaired tracks and mini tracks at leading international events, and was the inaugural chair of the established iSHIMR conference on health informatics.

He has acted as regional government advisor in the UK and the European Union, and as external examiner for numerous PhD theses, both in the UK and overseas. He has an extensive record of successful PhD supervision, and would be happy to consider applications from potential doctoral candidates seeking supervision.

Areas Of Expertise

  • Innovation Acceptance (particularly digital)
  • The impact of technology on behaviour and society
  • Digital marketing and online consumer behaviour
  • Data analysis (SEM, fsQCA, ISM, various AI approaches)

Career Highlights


Current research interests in innovation adoption and impact (particularly digital innovation) and understanding the nature of consumer and employee behaviour. He has a substantive record of publication, successful PhD supervision, collaborative activity with external partners/funders, and subject engagement in the field.

Read more about Mike's research on Driving Innovation in A Changing Environment: How Individuals, Groups and Organisations React When Encountering Innovation here.