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University announces new three-year partnership with Swansea City

Swansea University is delighted to announce a new three-year partnership with Swansea City Football Club until the end of the 2022-23 season.

The University is backing its local football club by becoming the Official Back of Shorts and Training Wear partner, while also retaining exclusive Higher Education Partner status.

Swansea University’s logo will appear on the club’s home and away shorts for the next three campaigns, including retail replicas, plus across the front of all training and travel wear items, including warm up jackets, polos, t-shirts and jumpers worn by players and staff. It will not appear on retail training wear.

The University, who had their logo on the club’s back of shirt last season, will also continue their West Stand stadium sponsorship for the next three years, plus branding on SwansTV Live fixtures streamed to the club’s international and UK supporters.

The Academy and Ladies team will continue to benefit from the relationship with the same branding assets as the first team.

Andrew Rhodes, Registrar and COO at Swansea University, added: “We are very pleased to have renewed this partnership with Swansea City, having built on the successful relationship with the club over the past number of years. This has been a fantastic relationship for us, with both organisations at the heart of the local community, and we look forward to the next three years working together.

“The relationship is much more than sponsorship and extends into our elite sports offering and our international coaching programme, as well as delivering support for the University, our students and the local area.

“We would like to thank everyone at Swansea City for their continued support as we continue to cement Swansea University’s position as the number one university in Wales, as well as a leading UK and global university.”

Swansea City chairman, Trevor Birch, added: “The philosophy of this football club today is focussed firmly on local rather than global. As a club we have worked extremely hard over the last 12 months to re-establish our links with the community and local businesses.

“We have received encouraging feedback from local businesses through our CBN networking events. As a result, I believe we are closer now than we have been for many years. The fact that Swansea University believe in our principles to commit their support for the next three-years is testament to that.

“They are the perfect partner for us. They are deliverers of excellence – something we are also striving to achieve as we rebuild the club with the community at the heart of every decision we make.’’

Swansea City’s head of commercial, Rebecca Edwards-Symmons, said: “We are delighted that Swansea University has committed their support for the next three years. The fact that they have partnered for such a length of time at a difficult period for everyone, highlights the strong working relationship we have established over the years.

“We are both aligned in our commitment to the community and the people we serve, whether that’s supporters, students or both. The longevity of this partnership will only help us both strengthen our goals and philosophy in the city and take it to the next level.

“As a club and a university, we are two of the best-known institutions and contributors to the Swansea economy, while we also share many of the same values and visions.

“The football club can’t thank the university enough for their backing – and I’m sure our supporters will echo that sentiment.’’

Everyone at Swansea University would like to thank Swansea City for their continued support.

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