Dr Richard Thomas

Associate Professor, Media

Telephone number

+44 (0) 1792 513212

Welsh language proficiency

Basic Welsh Speaker

Research Links

Office - 402
Fourth Floor
Keir Hardie Building
Singleton Campus
Available For Postgraduate Supervision


Richard’s research concerns the quantifying and qualifying of the trends and patterns in the ways that economics, business, finance, politics and conflict are covered by news outlets ranging from TV and radio to online blogging and social media.

One of his central areas of interest is political communication, alt-media and the coverage of elections. He is the co-author of “Reporting Elections: Rethinking the Logic of Campaign Coverage” and has published many other journal articles and book chapters.

He is the CO-Investigator in a joint Cardiff/Swansea project examining Alternative Political Online News. This project has been funded by the Economic and Social Research Council to the tune of £517,000 and is scheduled to conclude in 2022. He is a member of Swansea University’s Politics, Analysis and Governance research group.

He is the co-editor of JournalismKX – an online forum where scholars and journalists discuss how they can collaborate to address the key issues facing the news industry. He is also the editor of The Swansea Mumbler which is the online showcase of activities within the Media and Communications department.

He is a Fellow of the Higher Education Academy and takes the lead in COAH’s Academic Integrity process. He is an external examiner at the University of Leeds and was the external member of a Learning and Teaching review panel that validated the media and communication curriculum at Newcastle University in 2019. In 2020, he was the external board member that approved a new degree programme at Plymouth Marjon University.

He has presented his research at a number of other universities and international conferences. He was a panellist talking about “free speech” during the University’s Bigger Picture festival in March 2019. He was also invited to speak at the Clean Energy Wire’s Global Energy Transition Conference in Berlin in April 2019.

He is a regular contributor to Wisden Cricket monthly magazine reflecting his lifelong love of cricket. He regularly appears on BBC Radio to discuss news, politics, elections and sport.

Areas Of Expertise

  • Journalism
  • Political Communication
  • Election Coverage
  • Alternative Media
  • Research methods
  • Content Analysis
  • Critical Discourse Analysis

Career Highlights

Teaching Interests

Richard’s teaching is concerned with the way that various media cover a range of current issues and concerns.


Richard’s research looks at the coverage of politics and elections, the emergence and influence of alternative political media and other contemporary issues associated with news and journalism.