Dr Elain Price is a lecturer in Media Studies teaching film and television modules, splitting her teaching time equally between Welsh-medium and English-medium teaching. She is Undergraduate Programme Director for the Welsh-medium provision within the Media and Communication Department and the College of Arts and Humanities representative on the University's Welsh Language Strategy Committee.
After receiving a BA in Film and Television Studies at Aberystwyth University in 2001 she went on to study for an MPhil in broadcasting history by studying the closure of Television Wales and West (the first ITV Company in Wales) and the creation of Harlech Television company in 1967/8. In 2002 she joined Sgrîn Cymru Wales as Education Manager, where she was responsible for organising Ffresh, the Student Media Festival of Wales between 2003 and 2005. She also worked for the educational software company B-DAG (renamed Awen in 2006), as a marketing and sales manager between 2005 and 2006. In 2006 she won a scholarship from the Centre for Welsh Medium Higher Education (later the Coleg Cymraeg Cenedlaethol) to join Swansea University to complete a PhD on the history of Sianel Pedwar Cymru’s formative years and develop Welsh-medium modules within the Media and Communication Department. She completed her PhD in 2010 and in 2011 joined COAH as a full-time lecturer in Media Studies. In 2016 she published her monograph based on her PhD Nid Sianel Gyffredin Mohoni! Hanes Sefydlu S4C.
Her main research areas are broadcasting in Wales - in particular the progress and history of S4C and the independent television sector, the development of Welsh-language children’s television programmes and animation in Wales.