Associate Professor
Political and Cultural Studies
Telephone: (01792) 602987
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Room: Office - 027
Ground Floor
James Callaghan
Singleton Campus

I’m Dr Matt Wall, a Senior Lecturer in Politics at Swansea University’s Department of Political and Cultural Studies (PCS). My research centres on the intersection of the digital and the political, particularly with regard to elections. I do research on digital election campaigns; Vote Advice Application websites; the effects of digital technologies on public opinion and political participation and Welsh, British and Irish politics. I have published articles in: The British Journal of Political Science; Public Opinion Quarterly; Party Politics; Electoral Studies; The Journal of Electronic Governance; Information Polity; Parliamentary Affairs; the Journal of Elections, Public Opinion, and Parties and the Journal of Information Technology and Politics. I am a contributor and editor of the academic blog site: 

Areas of Expertise

  • vote choice
  • statistical analysis
  • voter advice applications
  • Election Forecasting
  • Betting Markets
  • Campaign effectiveness


  1. & The ties that bind: How the dominance of WeChat combines with guanxi to inhibit and constrain China’s contentious politics. New Media & Society, 146144481983007
  2. The Impact of Voting Advice Applications on Vote Choice. In Matching Voters with Parties and Candidates: Voting Advice Applications in a Comparative Perspective. (pp. 115-129). Colchester: ECPR Press.
  3. & Voting Advice Applications and Campaign Actors: Mapping VAAs' Interactions With Parties, Media and Voters. In Matching Voters with Parties and Candidates: Voting Advice Applications in a Comparative Perspective. (pp. 67-79). Colchester: ECPR Press.
  4. & Seeking Evidence for a Welsh Progressive Consensus: Party Positioning in the 2016 National Assembly for Wales Election. Parliamentary Affairs
  5. & Courting but Not Always Serving: Perverted Burkeanism and the Puzzle of Irish Parliamentary Cohesion. In Richard Johnston and Campbell Sharman (Ed.), Parties and Party Systems: Structure and Context.

See more...


  • PO-100 How Politics and IR count

    There are many indicators in Politics and IR that try to express in numerical form some information about countries. Similar to University league tables, such indicators allow us to compare for instance how well particular countries have accomplished specific goals (Human development index, gender development index, etc.) or to judge the quality of their institutions (Varieties of Democracy, Freedom House, etc.). But what is an indicator, how are these compiled and above all, by whom? In this module you will become acquainted with the purpose of quantification, its pitfalls, and advantages. We will discuss what data is, what to watch out for in measurement, and explore public opinions surveys and the use of social media such as twitter in data generation. By the end of the module you will know how to summarize data, interpret data in tabular and graphical form and have gained a solid understanding of the most common data used by governments, international organizations such as the United Nations and the World Bank, and scholars to analyze questions in human development, comparative politics, conflict studies and international relations. Hence, at the end of the module you will feel more comfortable around numbers and will be a knowledgeable and confident consumer of numerical information.

  • PO-241 Approaches to Politics

    Politics is a subject that can be approached from a wide array of theoretical and analytical perspectives. Each approach has its own central tenets ¿ which have implications for how political issues are perceived, analysed, explained and understood. Each approach, therefore, constitutes a shorthand that allows politics scholars to engage in meaningful discussion and allows students to engage more deeply with scholarly work. In this module, we will consider a selection of the major approaches to the study of politics, including traditional approaches; new institutionalism; behaviouralism; rational choice theory; political economy; critical approaches; feminism; interpretive theory and post-modernism. Students will be familiarised with the core assumptions and ideas that drive each approach and will be encouraged to explore their implications for how we understand and study politics.

  • PO-3318 Elections, Campaigns and Voting

    This module introduces students to one of the central concerns of politics scholars: the systematic study of elections, with a focus on elections in the United Kingdom. The module guides students through a rich literature that seeks to explain how elections play out in established democracies. Students are introduced to several approaches to explaining voter behaviour, including party identification; socio-cultural explanations; rational choice theory; retrospective economic voting; issue voting/issue ownership; leadership effects; and strategic voting. Students will be encouraged to evaluate both the conceptual coherence of these theories and the evidence on which they are based. This exploration of voter behaviour is complemented by analyses of contemporary election campaigns in the United Kingdom, where recent developments in the media environment have transformed voter-party communications.

  • PO-395 Dissertation (PO-325)

    Subject to the approval of the Departmental Dissertations Tutor, students will choose their own area for research. They will be given guidance on research skills and techniques and supervised by a specialist research topic supervisor during the research for, and writing of, their dissertation. Dissertation word length - 8000 words.

  • PO-396 Researching Politics 1

    This module offers students a valuable experience of both individual and collective research as well as the opportunity to study in depth an important aspect of Politics and International Relations. After an introductory session students will work in small groups pursuing research into a specific topic using a wide variety of source materials under the guidance of a member of staff with appropriate specialist knowledge and expertise.

  • PO-397 Researching Politics 2

    This module offers students a valuable experience of both individual and collective research - as well as the opportunity to study in depth an important aspect of Politics and International Relations. Students extend and deepen the research undertaken in PO-396 Researching Politics 1 and continue to meet regularly in order to share ideas, opinions and sources. In these meetings, students evaluate, criticise and analyse issues concerning the topic under investigation. Minutes of the meetings are kept and the meetings are conducted with a view to arriving at a common position that will serve as the basis for producing a collectively authored report and presentation. Each student in the group also produces a shorter individual report on their own experience of Researching Politics, in the course of which they reflect on their individual contribution to the groups output. This self-assessment is validated by the other members of the group.

  • PO-M25 Dissertation

    Individual research based, under the guidance of appointed supervisor.

  • PO-M32 Conceptual Issues In the Theory and Practice of Social Sciences

    This module introduces MA students to philosophical and methodological issues relating to the possibilities, purpose and conduct of the social sciences. These issues are of great importance for the development of thinking about how to study political theory, political science or international relations. The intellectual reflection demanded by this module will feed into students¿ approaches to their work in the sub-disciplinary modules and dissertation.


  • The thesis title remains the same (current)

    Student name:
    Other supervisor: Dr Yan Wu
  • Oswald Spengler and Jordan Peterson: Revolutionary Conservatism and the Misunderstood Superstars of Ideology«br /»«br /»«br /»«br /»«br /»«br /» «br /»«br /»«br /»«br /»«br /»«br /» Case studies into the interpretation of conservative figures and their far-right support«br /»«br /»«br /»«br /»«br /»«br /» (current)

    Student name:
    Other supervisor: Prof Roland Axtmann
  • Cultural and social dimensions of the 'conspiracism' phenomenon in America during the 1960s-The JFK Myth. (current)

    Student name:
    Other supervisor: Prof Michael Sheehan
  • A critical exploration of the development, form and effects of corporate digital surveillance upon users and consumers (current)

    Student name:
    Other supervisor: Mr William Merrin
  • Understanding electoral memes within democratic discourse and political campaigns (current)

    Student name:
    Other supervisor: Dr Ekaterina Kolpinskaya
  • Electoral Context is King: Uncertainty Surrounding the Prediction of Elections (current)

    Student name:
    Other supervisor: Dr Ekaterina Kolpinskaya
  • '''''Wrestling with Rebellion: Professional Wrestling, Oppression and Rebellion.' (awarded 2018)

    Student name:
    Other supervisor: Dr Luca Trenta
  • 'The Role of China''''s Post 90s and Millennial Generation in the Development of Public Environmentalism.' (awarded 2017)

    Student name:
    Other supervisor: Prof Roland Axtmann

Administrative Responsibilities

  • Postgraduate Research Officer - Political and Cultural Studies

    2016 - 2020

  • Admissions tutor - Political and Cultural Studies

    2013 - Present

  • Undergraduate Admissions Tutor - Political and Cultural Studies, Swansea University

    2012 - 2016

  • Admissions tutor - Politics and International Relations

    2012 - 2013

Career History

Start Date End Date Position Held Location
2012 Present Senior Lecturer in Politics Swansea University
2011 2012 Postdoctoral Researcher Université Libre de Bruxelles
2010 2011 Marie Curie Fellow – Experienced Researcher VU University, Amsterdam

External Responsibilities

  • Member of Peer Review College, Arts and Humanities Research Council

    2016 - Present

Key Grants and Projects

  • What are the odds? Capturing and exploring data created by online political gambling markets 2014 - 2015

    Dr Stephen Lindsay – Lecturer in the Department of Computer Science at Swansea University and Dr Rory Costello – Lecturer in the Department of Politics and Public Administration at the University of Limerick , £76,001

Research Groups

  • Digital Politics Research Group (DPRG)

    One of the research groups in Political and Cultural Studies, but including colleagues from Media and Computer Science, looking at the intersection of digital technology and politics.