Areas of Expertise
- Occupational psychology
- Executive coaching
- Team development
- Critical Reflection
- Action learning
This module is designed to utilise contemporary psychology theories to develop individual and group awareness of personal attributes and group characteristics salient to leadership and effective membership of a team. This is then applied directly using self and group reflection, discussion and debate and exercises to establish team roles and ¿hammer together¿ pre-defined teams. This will allow them to move closer to being an ¿effective team¿ and ultimately increase success throughout the program. Effective communication will be promoted throughout the module, in terms of leadership and team work alongside engagement with internal and external stakeholders, to include such areas as sales, marketing and personal branding.
This module provides an introduction to the concept and practice of marketing.
This module applies marketing theory and practice to the business-to-business sector.
Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. This module explores the key area of marketing in society and considers the importance of key ethical issues in marketing in the context of today¿s environment of corporate social responsibility, and the triple bottom line. The key focus is on the societal and ethical responsibilities of the modern day marketing organisation and how organisations can better equip themselves to deal with ethical marketing dilemmas. This module will explore a range of ethical issues in marketing theory and practice. Specifically, the module will examine issues concerning the ethics of markets and marketing, ethical marketing and decision-making, ethical consumption and the ethics of consumption, power relationships between producers and consumers, as well as ethical philosophy and frameworks that facilitate the analysis of ethical issues in marketing.