Areas of Expertise

  • Occupational psychology
  • SMEs
  • Entrepreneurship
  • Psychometrics
  • Executive coaching
  • Coaching
  • Team development
  • Critical Reflection
  • Action learning

Teaching

  • MN-1016 Marketing

    This module provides an introduction to the concept and practice of marketing.

  • MN-M032 Marketing in Society

    Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. This module explores the key area of marketing in society and considers the importance of key ethical issues in marketing in the context of today┬┐s environment of corporate social responsibility, and the triple bottom line. The key focus is on the societal and ethical responsibilities of the modern day marketing organisation and how organisations can better equip themselves to deal with ethical marketing dilemmas. This module will explore a range of ethical issues in marketing theory and practice. Specifically, the module will examine issues concerning the ethics of markets and marketing, ethical marketing and decision-making, ethical consumption and the ethics of consumption, power relationships between producers and consumers, as well as ethical philosophy and frameworks that facilitate the analysis of ethical issues in marketing.