Areas of Expertise
- Adventure tourism
- Marine toursm
This module aims to help students develop key skills which will be of a practical benefit to them as integrate into the professional workplace and work to become Business graduates. Specifically the module will teach students how to engage with potential employers, colleagues and the wider business community. Communicating effectively and playing a positive role within a team will therefore be core themes throughout the module.
The module is designed to provide students with real world understanding of the sales management process. It is delivered by a team that combines decades of actual practitioner experience with the latest academic research and thinking in the subject (and related) areas. Students are expected to read around the subject widely and are (via the summative and formative methods of assessment) encouraged to not only be critically analytical in their thinking throughout but also creative in their approach to solving and then presenting solutions to problems provided during lecture, seminar or via coursework.
Strategic Brand Management involved the design and implementation of programmes and activities to build, measure and manage brand equity. The focus of the course is on learning brand and brand related concepts (e.g. brand equity and brand extension) and an understanding on how organisations can invest in building strong brand image and equity for long term profitability of the brand.