Areas of Expertise

  • Tourism
  • Adventure tourism
  • Ecotourism
  • Marine toursm

Publications

  1. & Adventure Racing and Active Lifestyles.. Annals of Leisure Research
  2. Marine and Coastal Tourism. In Marine and Coastal Resource Management: Principles and Practice..
  3. Long way up: Powered Two Wheeled Journeys in Northern Peripheries. In Arctic Tourism Experiences: Production, Consumption & Sustainability..
  4. Tourism on two wheels: Patterns of motorcycle leisure in Wales. Tourism Management 61, 180-189.
  5. & Political challenges in community-based ecotourism. Journal of Sustainable Tourism 24(11), 1555-1568.

See more...

Teaching

  • MN-1517 Personal Skills Development for Business

    This module aims to help students develop key skills which will be of a practical benefit to them as integrate into the professional workplace and work to become Business graduates. Specifically the module will teach students how to engage with potential employers, colleagues and the wider business community. Communicating effectively and playing a positive role within a team will therefore be core themes throughout the module.

  • MN-3018 Sales and Sales Force Management

    The module is designed to provide students with real world understanding of the sales management process. It is delivered by a team that combines decades of actual practitioner experience with the latest academic research and thinking in the subject (and related) areas. Students are expected to read around the subject widely and are (via the summative and formative methods of assessment) encouraged to not only be critically analytical in their thinking throughout but also creative in their approach to solving and then presenting solutions to problems provided during lecture, seminar or via coursework.

  • MN-M568 Strategic Brand Management

    Strategic Brand Management involved the design and implementation of programmes and activities to build, measure and manage brand equity. The focus of the course is on learning brand and brand related concepts (e.g. brand equity and brand extension) and an understanding on how organisations can invest in building strong brand image and equity for long term profitability of the brand.

Supervision

  • Understanding the Role of Authenticity in the Luxury and Mid-Class Hospitality Experience (current)

    Student name:
    PhD
    Other supervisor: Dr Carl Cater
    Other supervisor: Prof Brian Garrod
  • Cultural Value of the Llangollen Eisteddfod. Understanding its digital Audience. (current)

    Student name:
    PhD
    Other supervisor: Dr Carl Cater
    Other supervisor: Prof Brian Garrod
  • fine (current)

    Student name:
    PhD
    Other supervisor: Prof Nigel Morgan
    Other supervisor: Dr Carl Cater
  • DEVELOPING A MEASUREMENT SCALE FOR SUSTAINABLE TOURISM EXPERIENCE BASED ON UNDERWATER CULTURAL HERITAGE TOURISM: A CASE STUDY (current)

    Student name:
    PhD
    Other supervisor: Prof Brian Garrod
    Other supervisor: Dr Carl Cater
  • ok (current)

    Student name:
    PhD
    Other supervisor: Prof Nigel Morgan
    Other supervisor: Dr Carl Cater