Bay Campus
Dr Laurie Hughes

Dr Laurie Hughes

Lecturer, Business

Telephone number

+44 (0) 1792 606323

Email address

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Welsh language proficiency

Basic Welsh Speaker

Research Links

Available For Postgraduate Supervision


Laurie is a lecturer within the Strategic Operations group and member of the Emerging Markets Research Centre (EMaRC) and Innovation Lab (I-Lab) at the School of Management, Swansea University, Wales, UK. 

He has 15+ years of management experience in a variety of roles working within industry on numerous projects in finance, manufacturing, operations, and business transformation within public, private and defence organisations, prior to completing his PhD.

Laurie completed his PhD in Information Systems within the School of Management at Swansea University (UK). He also holds an an M.Sc. in Computer Science and a BEng in Computer Systems Engineering. He has taught a range of technology focussed topics at undergraduate and postgraduate levels up to MBA.

Laurie has published a range of research publications within leading academic journals in subjects such as: Artificial Intelligence, Industry 4.0, IS project failure, Supply Chain Management and Digital Marketing, that have been widely cited in the academic literature. He is a reviewer for the: International Journal of Information Management; Annals of Operations Research and Government International Quarterly and Government Information Quarterly.

Areas Of Expertise

  • Digital Business/Electronic Commerce
  • Digital/Electronic Government
  • Project Management
  • Change Management
  • Data Analytics
  • Digital/Mobile Payment Methods
  • Digital and Social Media Marketing

Career Highlights

Teaching Interests

By combining his extensive industry experience and leading academic research expertise, Laurie has demonstrated real “value add” teaching practice for the undergraduate and post-graduate students on his degree modules. The subjects taught include: Business Analytics, Social Media Marketing, Digital Business, Information Systems and Project Management. He holds recognised practitioner certifications/qualifications such as: Prosci® Change Management and PRINCE2® Practitioner.


Laurie’s research interests are varied but predominantly encompass a technology or industrial transformation theme. This includes: application of IS within industry, Operations and Supply Chain Management focusing on issues related to consumer adoption and diffusion of emerging digital innovations and technologies (AI, Blockchain, Social Media), IS project failure, Industry 4.0, use of IS/IT for operations and supply chain management, digital government and digital business, particularly in the context of emerging markets. He has also developed expertise on interpretive methods such as ISM and AHP through his research.


Laurie has collaborated (for co-authoring papers, journal issues and books, jointly organising international conferences) with several academics from institutions both within and outside the UK: Brunel University, Carleton University, Delft University of Technology, HEC Paris, Istituto Superiore Mario Boella, IIM Ahmedabad, IIM Bangalore, IIM Trichy, IIT Delhi, IIT Mumbai, McMaster University, Motilal Nehru National Institute of Technology - Prayagraj, Loughborough University, University of Kent, Rutgers University, St. Louis University, North South University (Bangladesh), Wright State University, University of Wollongong, Montpellier Business School, University of King Abdulaziz (Saudi Arabia),  University of Jordan, Al-Balqa' Applied University (Jordan), University of Mauritius, Aston University, University of Bristol, University of Bradford.

Association with Professional Societies

  • Member: British Academy of Management
  • Member: Chartered Management Institute

Editorial Positions

  • 2020 - Present: Assistant Editor, International Journal of Information Management