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This module aims to help students develop key skills which will be of a practical benefit to them as integrate into the professional workplace and work to become Business graduates. Specifically the module will teach students how to engage with potential employers, colleagues and the wider business community. Communicating effectively and playing a positive role within a team will therefore be core themes throughout the module.
This module provides an introduction to the concept and practice of marketing and strategy. This module gains access to further modules in marketing for students who did not take the subject in their first year of study.