Areas of Expertise
- Research methods
- Organisational Behaviour
- Innovation Management
- Consumer Psychology
Innovation is the lifeblood of the global economy. This module provides an overview of the innovation process in organisations.
Innovation is the lifeblood of the global economy, and of particular importance in science and technology-based sectors. This module provides an overview of the innovation process in organisations, including key concepts of Open Innovation, Collaboration and New Product/Service Development.
Consumers are more empowered and play a more active role in the process of consumption and production. They have shifted from passive audience of marketers and have learned to create and share contents with other consumers. There is a greater need to keep up with rapidly changing behaviour; to understand how they think and behave. This module is designed to equip students with greater understanding of the cognitive processes and behaviour of individuals and groups in how they purchase and use products. Students will be provided with theoretical understanding on aspects of consumption such as consumer memory and learning, perception and attention, identity and consumption, attitudes, consumer decision making, materialism and well-being, happiness and advertising psychology.
This module will provide an introduction to the fundamentals of research methods and methodologies to better prepare students on how to conduct a dissertation. The lectures and seminars will be split to cover both the theoretical and practical nature associated with research. They will cover all aspects of research methods: from what is research, the ethics associated with conducting research, the literature review, methodology and what types of research exist such as quantitative and qualitative. This module will highlight the links that exist between each stage of the research development process.
This module will explore the key concepts of innovation as applied to the creation, development and operation of an organisation, with particular focus on tech, high tech small as well as large firms. Legal (principles and purpose of company law) and financial (an understanding of strategic financing and the structuring of engineering entities) frameworks associated with the commercialisation of products will be introduced. Creativity within the context of new venture/division development, and the concept of entrepreneurial leadership will be explored.