Sian is a Senior Lecturer and Deputy Director of Postgraduate Research in the School of Management.  Her undergraduate degree in psychology and counselling as well as her industry experience, has informed her teaching of subjects such as innovation management, consumer psychology and research methods.  Sian holds a PgCert HE and is a HEA Fellow.

Sian is a member of the iLab Research Centre and Chairs a weekly multidisciplinary research think tank – Scientia, which is primarily concerned with the formulation and creation of positive impacts for individuals, communities and regions. Her PhD is in organisational behaviour and the psychological contracts of temporary workers.  This is with a view to the retention of quality staff and employee health and wellbeing.

In 2017 Sian worked with Malaysian Government in the development of an employee wellbeing programme and has led several evaluation projects into life science skills, youth development initiatives and community cohesion initiatives such as Local Area Coordination.

Publications include several conference papers in AMCIS, ECIE, ISBE as well as book chapters in Entrepreneurial Learning City Regions: Life Sciences and Health in South West Wales: A Sub-regional Innovation Ecosystem (Springer) and Creating Entrepreneurial Space: Talking through Multi voices, reflections on emerging debates (Emerald). Sian has also co-authored several journal articles published in the International Journal of Information Management, the Journal of Strategic Marketing, Information Systems Frontiers, International Journal of Innovation and Regional Development and Frontiers on Psychology.

Areas of Expertise

  • Research methods
  • Organisational Behaviour
  • Innovation Management
  • Consumer Psychology


  1. Roderick, S., Hutchings, P. The NIQAB as a perceptual, but not attitudinal, barrier to communication
  2. Davies, G., Roderick, S., Huxtable-Thomas, L. Social commerce Open Innovation in healthcare management: an exploration from a novel technology transfer approach Journal of Strategic Marketing 1 12
  3. Austin, A., Jiga-Boy, G., Rea, S., Newstead, S., Roderick, S., Davis, N., Clement, R., Boy, F., Clement, M., Boy, F. Prefrontal Electrical Stimulation in Non-depressed Reduces Levels of Reported Negative Affects from Daily Stressors Frontiers in Psychology 7
  4. Davies, G., Clement, R., Huxtable-Thomas, L., Johnson, G., Perkins, B., Roderick, S., Gregory, J., Rodde, B., Daniels, J. Life Sciences and Health in South West Wales: A Sub-regional Innovation Ecosystem (Ed.), Entrepreneurial Learning City Regions 267 292 Switzerland Springer
  5. Rana, N., Luthra, S., Mangla, S., Islam, R., Roderick, S., Dwivedi, Y. Barriers to the Development of Smart Cities in Indian Context Information Systems Frontiers

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  • MN-3016 Innovation Management

    Innovation is the lifeblood of the global economy. This module provides an overview of the innovation process in organisations.

  • MN-3058 Innovation Management - Fundamentals

    Innovation is the lifeblood of the global economy, and of particular importance in science and technology-based sectors. This module provides an overview of the innovation process in organisations, including key concepts of Open Innovation, Collaboration and New Product/Service Development.

  • MN-M025 Consumer Psychology

    Consumers are more empowered and play a more active role in the process of consumption and production. They have shifted from passive audience of marketers and have learned to create and share contents with other consumers. There is a greater need to keep up with rapidly changing behaviour; to understand how they think and behave. This module is designed to equip students with greater understanding of the cognitive processes and behaviour of individuals and groups in how they purchase and use products. Students will be provided with theoretical understanding on aspects of consumption such as consumer memory and learning, perception and attention, identity and consumption, attitudes, consumer decision making, materialism and well-being, happiness and advertising psychology.

  • MN-M549 Research Methods

    This module will provide an introduction to the fundamentals of research methods and methodologies to better prepare students on how to conduct a dissertation. The lectures and seminars will be split to cover both the theoretical and practical nature associated with research. They will cover all aspects of research methods: from what is research, the ethics associated with conducting research, the literature review, methodology and what types of research exist such as quantitative and qualitative. This module will highlight the links that exist between each stage of the research development process.

  • MN-M581 Enterprise, Innovation and Intellectual Property

    This module will explore the key concepts of innovation as applied to the creation, development and operation of an organisation, with particular focus on tech, high tech small as well as large firms. Legal (principles and purpose of company law) and financial (an understanding of strategic financing and the structuring of engineering entities) frameworks associated with the commercialisation of products will be introduced. Creativity within the context of new venture/division development, and the concept of entrepreneurial leadership will be explored.

  • PMNM05 Research Design and Ethics

    This module provides a broad overview of various research methods, approaches and ethical considerations that could be used within the life sciences (with a specific focus on nanomedicine). This includes formulating answerable questions, searching for evidence and critical appraisal, research design decision making, introduction to statistical analysis and research ethics.