Sarah brings a wealth of experience from industry working in a marketing management capacity with many of the leading brands to include Hoover, Disney, Proctor and Gamble amongst others. She then went on to set up her own successful consultancy practise assisting businesses to obtain strategic growth. In this role, Sarah travelled widely including the Far East, Australia, America and Europe to assist companies with international marketing.

Sarah is professionally qualified with the Chartered Institute of Marketing and went on to obtain her MBA. Since then Sarah has qualified at distinction level in her higher education teaching qualifications. Sarah has 8 years lecturing experience and has significant experience teaching international students at undergraduate and postgraduate levels.

Sarah is currently module leader for the two core modules on the MSc Business to include International Marketing and Strategy. Sarah is also module leader for Strategic Marketing Planning, which is a year 2 UG module.

Sarah’s passion is to develop an interactive and engaging learning environment where students are able to progress to their highest potential.

Publications

  1. Organ, K., Owens, S., Burvill, S. Interactive e-books: The essential accompaniment to modern technological based learning Learning, Teaching & Student Experience (LTSE 2018)
  2. Organ, K., Owens, S., Burvill, S. The use of interactive e-books to boost independent learning: The essential study skill for the millennial generation ALDinHE Regional Symposium with SAILS: Embedding Academic Study Skills
  3. Organ, K., Owens, S., Burvill, S. Reinventing how Students Engage with Core Marketing Content through Learning Science Academy of Marketing Special Session
  4. Organ, K., Owens, S., Burvill, S. Formative vs summative assessment: Does motivation for continuous learning lead to better results?

Teaching

  • MN-3000 Final Year Project

    This module serves as the capstone course for the BSc Business Management programme. The module allows students to undertake in-depth and applied research on an academic or practical topic of their choosing.

  • MN-M013 Marketing Management

    The purpose of this module is to teach students how to analyse markets and buyers' behaviour. It looks at all aspects of marketing including how to identify appropriate markets, how products can be developed to suit chosen markets, and provides an overview of the factors that need to be considered when developing and executing marketing programmes.

  • MN-M300 Postgraduate Placement Opportunity - MSc Strategic Marketing

    Placements are increasingly sought after by UG and PG students, and prospective graduate recruiters. This is an opportunity to embed a short work experience into your Master¿s degree without extending the degree or sacrificing academic credit. This module has been designed as an alternative to the traditional dissertation module for the same length of time, enabling students to gain practical experience of working on a marketing project within industry. Students will be able to experience a 3 month unpaid placement at a local SME, working towards a specific marketing based project (in line with the MSc Strategic Marketing degree). Students will submit an industrial report at the end of the work experience, summarising the work that has been completed over the course of the placement.

  • MN-M522 Strategy

    This module provides an introduction to the basic frameworks and concepts used in modern business.