Dr Sam Buxton
Lecturer
Business
Telephone: (01792) 295853
Room: Office 321 - 321
Third Floor
School of Management
Bay Campus

At Swansea University, I am lecturer in Business Analytics (BA). This looks at a variety of research methods across disciplines and how they can be utilised by managers to help understand and therefore improve the performance of the companies they manage. I am also teach across a number of other modules in the Management and Systems Section of the School of Management.

Before coming to Swansea University, I completed a BSc in Psychology, followed by an MA in Business with Consumer Psychology. I then progressed onto a PhD in Marketing.

My principal research interests lie in the field of marketing and big data, with a specific focus on prescription pharmaceuticals. I am currently modelling and forecasting prescription pharmaceutical life cycles using time series analysis and diffusion modelling techniques.

My future research plans are to build on the foundations of my PhD by conducting primary research with GP’s. I have an interest in doing this using both quantitative and qualitative methods. I also have an interest in consumer behaviour and consumer psychology, with a focus towards brands and consumer ethics. Finally, I am interested in applying judgemental forecasting to various business related scenarios.

Areas of Expertise

  • Forecasting
  • Big Data
  • Pharmaceutical Industry
  • Consumer Ethics
  • Business Analytics

Publications

  1. & (2010). What comes first in brand decline: lower loyalty or lower patronage.
  2. & (2011). Modelling and Forecasting Pharmaceutical Life Cycles.
  3. & (2012). Modelling and Forecasting Pharmaceutical Life Cycles.
  4. & (2013). Forecasting Pharmaceutical Life Cycles: A case study of how drugs are prescribed in the NHS in the UK.
  5. & (2014). Forecasting Pharmaceutical Life Cycles.

See more...

Teaching

  • MN-2520 Business Analytics

    Business analytics as applied to big data is a game-changing opportunity for business practice. The last decade has seen an explosion in the volume of data collected by business and government ¿ providing opportunities to analyse behaviours at individual and macro- levels. The purpose of this module is to inform students as to the major concepts of business analytics ¿ both in theory and in practice from a strategic perspective.

  • MN-3012 Marketing Research

    The Marketing Research course examines both the theoretical and practical sides of the marketing research process. Overall, the module is designed to equip participants with the knowledge to be able to design and implement theoretically sound marketing research projects in a commercial environment.

  • MN-D004 Dissertation (Directed Independent Learning)

    This module involves the completion of a dissertation. This can be a formal research project or involve the analysis of the current situation of a business. The module will require you to complete a literature review, methodology, results and discussion. The analysis for this dissertation can be either based on primary data (i.e. that which you collect yourself such as a questionnaire) or secondary data (i.e. data that has already been collected such as statistics and company reports). Students will use knowledge gained during the MSc management programme to complete this dissertation.

  • MN-M534 Business Analytics

    Business analytics as applied to big data is a game-changing opportunity for business practice. The last decade has seen an explosion in the volume of data collected by business and government ¿ providing opportunities to analyse behaviours at individual and macro- levels. The purpose of this module is to inform students as to the major concepts of business analytics ¿ both in theory and in practice from a strategic perspective.

  • MN-M549 Research Methods

    This module will provide an introduction to the fundamentals of research methods and methodologies to better prepare students on how to conduct a dissertation. The lectures and seminars will be split to cover both the theoretical and practical nature associated with research. They will cover all aspects of research methods: from what is research, the ethics associated with conducting research, the literature review, methodology and what types of research exist such as quantitative and qualitative. This module will highlight the links that exist between each stage of the research development process.