Dr Samantha Burvill
Senior Lecturer
Business
Telephone: (01792) 295601
Room: Office 319 - 319
Third Floor
School of Management
Bay Campus

Sam completed her Business Growth PhD in 2014 while working full time at an SME and completed her BSc in Psychology in 2008. During her PhD, Sam was employed as a Business Development Manager at a high technology SME where she undertook a multitude of tasks including project management, grant organisation, operations management and marketing. Prior to this, Sam worked in various NHS settings and in a large not-for-profit organisation. 
Sqam’s research interests centre around encouraging and enabling small firms to achieve high growth and this is something that she feels passionately about, having worked in a small firm for many years being actively involved in its pursuit of growth. During this time, Sam interacted with many government departments and support policies which led to her keen interest in this area. However her research interests are holistic covering: SMEs, knowledge based firms, SME growth and support policy, innovation, high growth, entrepreneurship and occupational psychology. Sam considers her research to be holistic and multi-disciplinary and she is committed to high level research using both quantitative and qualitative methods. 
Sam currently teaches modules relating to strategy, change management and marketing and is interested in supervising topics relating to SME growth, entrepreneurship and innovation. Sam’s conference papers have been published in Research in Entrepreneurship (RENT) and the British Academy of Management (BAM).

Publications

  1. & Reconceptualising the principles of Penrose’s (1959) theory and the resource based view of the firm. Journal of Small Business and Enterprise Development
  2. & (2018). Interactive e-books: The essential accompaniment to modern technological based learning. Presented at Learning, Teaching & Student Experience (LTSE 2018), Glasgow: Learning, Teaching and Student Experience.
  3. & (2018). The use of interactive e-books to boost independent learning: The essential study skill for the millennial generation. Presented at ALDinHE Regional Symposium with SAILS: Embedding Academic Study Skills, Swansea, UK: ALDinHE Regional Symposium with SAILS: Embedding Academic Study Skills.
  4. & An exploration into a new theoretical perspective of firm growth: Combining resources, mediating factors and output factors. Presented at British Academy of Management,
  5. The open innovation process in a small early stage knowledge based firm: The essential business model?. Presented at British Academy of Management,

Teaching

  • MNW1101 Accounting for Business (CAVC)

    To introduce students to the fundamentals of financial and management accounting. Accounting is of critical importance in support of all business activities so this course is designed to introduce the basic concepts on which accounting is based, providing students with a toolkit that enables a better understanding of the performance of businesses and the decisions and problems they face.

  • MNW1102 Marketing (CAVC)

    This module provides an introduction to the concept and practice of marketing.

  • MNW1103 Personal Skills Development for Business (CAVC)

    This module aims to help students develop key skills which will be of a practical benefit to them as integrate into the professional workplace and work to become Business graduates. Specifically the module will teach students how to engage with potential employers, colleagues and the wider business community. Communicating effectively and playing a positive role within a team will therefore be core themes throughout the module.

  • MNW1104 Operations Management (CAVC)

    This module is designed to introduce students to contemporary issues encountered by operations managers and directors of public and private organisations as well as the theoretical conceptualisations that underlie the framing of said issues.

  • MNW1105 Managing People (CAVC)

    This level 1 module provides students with an introduction to the study of the organisation and management of people. It considers the historical development of people management and critically evaluates principal theoretical approaches to the management of people in organisations. A consideration of the importance of the organisational context is given. The module also discusses key concepts, theories and research related to organising and leading people in organisations and their implications for management practice. In doing so, this module provides the foundations of the study of organisational behaviour and human resource management at level 2.

  • MNW1106 Quantitative Methods (CAVC)

    This module provides an introduction to quantitative tools that are especially relevant in business, finance and economics. The module will delivery essential mathematical (numerate) skills required for the analysis of data that is part of the requirement of a business management graduate.

  • MNW1107 Economics for Business (CAVC)

    This module builds provides a rigorous understanding of basic micro-and macro-economic principles by combining theory and application to contemporary issues, such that students have a sound basis for progression to understand the context for business/finance actions in the wider economy.

  • MNW1108 Consumer Behaviour (CAVC)

    The module is designed to provide an introduction to consumer behaviour within the marketing context. We will look at the critical driving forces which influence consumer behaviour, including memory, attitude, decision making, satisfaction, loyalty and new technologies.

  • MNW2101 Strategic Analysis (CAVC)

    This module introduces students to techniques, tools and frameworks that will enable them to undertake basic strategic analysis. A brief introduction to different approaches to strategy will then lead to a `step by step¿ approach to analysing the strategic environment of organisations, including external drivers of change, resources, stakeholder management and organisational culture.

  • MNW2102 Project Management Skills (CAVC)

    This module is intended to provide students with a thorough understanding of the project management process and the ability to undertake effective management of projects in practice.

  • MNW2103 Organisational Behaviour (CAVC)

    This module focuses on the organisational contexts from which behaviour emerges, the impact of internal and external forces on behaviour, and analyses the behavioural effects of management practices. Its aim is to develop a critical understanding of the activities and interactions of people within organizations and the difference between management rhetoric and organisational reality. To achieve this aim, the module critically evaluates key concepts, theories, and research related to understanding the individual within organisations. In doing so, this module considers the relevance of theory and research for management practice through close readings of how people behave within organisational contexts.

  • MNW2104 Human Resource Management (CAVC)

    The course examines the management of human resources in organizations. In-depth analysis is conducted of the managerial role of human resource management (HRM) in all types of organizations. It delves into the functional areas of HRM and their integration into corporate strategy. In this regard, it focuses on how to acquire, develop, maintain and utilize human resources to enhance corporate effectiveness and to achieve competitive advantage. An integrated case oriented approach is used to study the formulation and implementation of human resources policies in organizations to achieve organizational goals and to satisfy employee needs.

  • MNW2105 Change Management (CAVC)

    The module outlines the difficult process of implementing and leading change in organisations.

  • MNW2106 Business and Employment Law (CAVC)

    The module is designed to introduce students to the key legal issues relating to companies and their accounting and financial practices.

  • MNW2107 Project 1 (CAVC)

    This module relates to a detailed project investigation. The exact nature of the project will depend on the student's working environment and the project (or combination of sub-projects) identified during discussions between the Academic Supervisor, industry mentor/project contact and the Student. A 'learning contract' will be agreed prior to commencement. This module provides students with part one of their final year, work-based learning project. It requires the practical application of business skills in order to plan and start delivery of a work-based project. Meetings with academic supervisor and industry mentor/project contact are compulsory.

  • MNW2108 Professional Management Practice Portfolio (CAVC)

    This module will allow students to review, appraise and evaluate the application of the knowledge gained throughout the programme within their own professional work environment by providing a portfolio of evidence that is supported by a reflective commentary.

  • MNW3101 Final Year Project 2A - Project Planning and Delivery (CAVC)

    This module is the first part of the two-part project and relates to the detailed project investigation. The exact nature of the project will depend on the student's working environment and the project (or combination of sub-projects) identified during discussions between the Academic Supervisor, industry mentor/project contact and the Student. A 'learning contract' will be agreed prior to commencement. This module provides students with part one of their final year, work-based learning project. It requires the practical application of business skills in order to plan and start delivery of a work-based project. Meetings with academic supervisor and industry mentor/project contact are compulsory.

  • MNW3102 Corporate Governance and Ethics (CAVC)

    Values, ethics and governance are essential skills for finance professionals. It is important for all those with aspirations to a career in accounting or finance to understand what it means to work and act professionally and ethically in the workplace.

  • MNW3103 Social Media Marketing (CAVC)

    Social media platforms have fundamentally changed the way in which organisations communicate with their stakeholders and engage in marketing activities. These communication technologies have increased the speed of, and lessened the effect of geographical boundaries on, information exchange both for businesses and customers. Small and large businesses can leverage social media for marketing opportunities but they need experts with the social media marketing prowess to know how to use them effectively. This module aims to build on students¿ existing digital marketing knowledge to enable them to critically evaluate and harness the power of different social media platforms for successful marketing.

  • MNW3104 Leadership (CAVC)

    Leadership continues to be discussed and sought after, even though we now live in supposedly more democratic times with flatter organisations and empowered employees. It also remains a perennial issue in organisation studies, with significant questions concerning how best to understand the theory and development of leadership. Students will be exposed to a range of classical and contemporary approaches to the study of leadership and will examine the practical implications of these for strategic leadership and the management of change.

  • MNW3105 Innovation Management (CAVC)

    Innovation is the lifeblood of the global economy. This module provides an overview of the innovation process in organisations.

  • MNW3106 Services Marketing (CAVC)

    The growth of services plays an enormous role in economies. Services marketing has become a special subject within the marketing discipline. The course is built upon and expands the marketing concepts and frameworks to the context of services. The module is designed for those who recognise the essential role that services play in marketing, challenges and future to the services sector.

  • MNW3107 Final Year Project 2B - Project Delivery (CAVC)

    This module is the second part of the two-part project and relates to the detailed project investigation. The exact nature of the project will depend on the student's working environment and the project (or combination of sub-projects) identified during discussions between the Academic Supervisor, industry mentor/project contact and the Student. A 'learning contract' will be agreed prior to commencement. This module provides students with part one of their final year, work-based learning project. It requires the practical application of business skills in order to plan and start delivery of a work-based project. Meetings with academic supervisor and industry mentor/project contact are compulsory.

  • MNW3108 International Human Resource Management (CAVC)

    This module investigates some of the challenges facing multinational companies in developing and successfully operating international human resource policies and practices for their global staff. A key challenge is posed by cross cultural differences reflected in their international subsidiaries.