Simon is a senior lecturer in the School of Management, Swansea University and lecturer on strategic analysis, strategic implementation and business and management principles, building on the eleven years he spent in the private sector prior to joining academia in the year 2000.

In previous roles, Simon designed modules on the philosophy of management, corporate social responsibility (CSR), business ethics and research methodology. He also spent a long time in charge of all doctoral programmes at his previous business school as well as being a group leader for ten staff.

Although Simon teaches strategy, and has some interest in future studies, his research interests are centred on the way business and society interact. Simon entered academia when anti-corporate protests were common, with globalised companies and transnational actors like the World Trade Organisation coming under increased scrutiny. This interested Simon and he began to prepare a PhD thesis at Cardiff University as a part time student, focusing on the social construction of economic rationality among small businesses.

Some people label Simon’s research field CSR, but it is important also to draw theory from related areas such as ethics, morality and the sociology of economic behaviour. In that sense, Simon’s interests are academically eclectic. Some of his work is broadly critical and he builds on his doctoral research to argue that we are forgetting the place of morality in our decisions, as CSR is predominantly viewed as a business imperative.

Simon’s work has led him to meet interesting people across the academic and practitioner community. He has been a guest lecturer for the guided doctorate programme at Cardiff University School of Social Sciences, as well as providing invited guest lectures on CSR at The University of Southampton and on strategic analysis at Birkbeck College. Simon has also been fortunate to continue a range of consultancy activities.

Areas of Expertise

  • Corporate social responsibility
  • Circular economy
  • Small business CSR
  • Business ethics


  1. Ivory, S., Brooks, S. Managing Corporate Sustainability with a Paradoxical Lens: Lessons from Strategic Agility Journal of Business Ethics
  2. Rhisiart, M., Poli, R., Brooks, S. Ethical issues in futures studies: Theoretical development and applications Futures 71 88 90
  3. Rhisiart, M., Miller, R., Brooks, S. Learning to use the future: developing foresight capabilities through scenario processes Technological Forecasting and Social Change 101 124 133
  4. Rees, D., Bates, V., Thomas, R., Brooks, S., Phillips, L., Laing, H., Davies, G., Williams, M., Dwivedi, Y. Collaborating to Deliver Value in Health Care: Exploring conditions required for successful Healthcare and Life Science Sector Collaboration Transforming Government: People, Process and Policy


  • MN-2040 Strategic Analysis

    This module introduces students to techniques, tools and frameworks that will enable them to undertake basic strategic analysis. A brief introduction to different approaches to strategy will then lead to a `step by step┬┐ approach to analysing the strategic environment of organisations, including external drivers of change, resources, stakeholder management and organisational culture.

  • MN-3047 Strategic Implementation

    This module is an advanced optional strategy module that focuses on the implementation of strategy. The module will begin by an overview of the history of strategy and the basic analytical techniques that result in the identification of strategic options. The main module content will be structured around a number of themes that reflect the challenges faced by contemporary organisations in implementing strategies.

  • MN-3517 Corporate Social Responsibility

    This module provides an overview of the concept of Corporate Social Responsibility (CSR) and the challenges and opportunities associate with managing CSR in a global context.


  • Slum as Urban Tourism Resource: A Case Study of Lusaka, Zambia. (current)

    Other supervisor: Dr Louisa Huxtable-Thomas
  • An analysis of the leadership and innovation practices of growth and high growth SMEs (current)

    Other supervisor: Prof Marc Clement
    Other supervisor: Prof Nicholas Rich
  • How digital tools enable collaboration between small, medium and large business and government in Wales in pursuit of circular economy outcomes? (current)

    Other supervisor: Dr Gavin Bunting
  • An evaluation of the effects of the user and marketer generated content on customer equity drivers in the context of the UK's online fashion industry. (awarded 2019)

    Other supervisor: Dr Cathy Mcgouran
    Other supervisor: Dr Nick Hajli
  • Stakeholder co-created value: Outcomes of corporate community initiatives a case study on Business Class programme in Wales (awarded 2019)

    Other supervisor: Dr Kate Organ
  • An Evaluation of Corporate Social Responsibility (CSR) in Small and Medium-Sized Enterprises (SMEs): The Role of Moral Perspectives (awarded 2018)

    Other supervisor: Dr Kate Organ