Dr Simon Brooks
Associate Professor
Telephone: (01792) 513037
Room: Office 343 - 343
Third Floor
School of Management
Bay Campus

I am a senior lecturer in the School of Management, Swansea University and lecture on strategic analysis, strategic implementation and business and management principles, building on the eleven years I spent in the private sector prior to joining academia in the year 2000.

In previous roles I designed modules on the philosophy of management, corporate social responsibility (CSR), business ethics and research methodology. I also spent a long time in charge of all doctoral programmes at my previous business school as well as being a group leader for ten staff.

Although I teach strategy, and have some interest in future studies, my research interests are centred on the way business and society interact. I entered academia when anti-corporate protests were common, with globalised companies and transnational actors like the world trade organisation coming under increased scrutiny. This interested me and I began to prepare a PhD thesis at Cardiff University as a part time student, focusing on the social construction of economic rationality among small businesses.

Some people label my research field CSR, but it is important also to draw theory from related areas such as ethics, morality and the sociology of economic behaviour. In that sense my interests are academically eclectic. Some of my work is broadly critical and I build on my doctoral research to argue that we are forgetting the place of morality in our decisions, as CSR is predominantly viewed as a business imperative.

My work has led me to meet interesting people across the academic and practitioner community. I have been a guest lecturer for the guided doctorate programme at Cardiff University School of Social Sciences, as well as providing invited guest lectures on CSR at The University of Southampton and on strategic analysis at Birkbeck College. I have also been fortunate to continue a range of consultancy activities.

Areas of Expertise

  • Corporate social responsibility
  • Circular economy
  • Small business CSR
  • Business ethics


  1. & Managing Corporate Sustainability with a Paradoxical Lens: Lessons from Strategic Agility. Journal of Business Ethics
  2. & Ethical issues in futures studies: Theoretical development and applications. Futures 71, 88-90.
  3. & Learning to use the future: developing foresight capabilities through scenario processes. Technological Forecasting and Social Change 101, 124-133.


  • MN-2040 Strategic Analysis

    This module introduces students to techniques, tools and frameworks that will enable them to undertake basic strategic analysis. A brief introduction to different approaches to strategy will then lead to a `step by step┬┐ approach to analysing the strategic environment of organisations, including external drivers of change, resources, stakeholder management and organisational culture.

  • MN-3047 Strategic Implementation

    This module is an advanced optional strategy module that focuses on the implementation of strategy. The module will begin by an overview of the history of strategy and the basic analytical techniques that result in the identification of strategic options. The main module content will be structured around a number of themes that reflect the challenges faced by contemporary organisations in implementing strategies.

  • MN-3517 Corporate Social Responsibility

    This module provides an overview of the concept of Corporate Social Responsibility (CSR) and the challenges and opportunities associate with managing CSR in a global context.


  • How can collaboration between small, medium, large organisations and government in pursuit of circular economy outcomes in Wales? (current)

    Student name:
    Other supervisor: Dr Gavin Bunting
  • Stakeholder co-created value: Outcomes of corporate community initiatives a case study on Business Class programme in Wales (current)

    Student name:
    Other supervisor: Dr Kate Organ
  • An evaluation of the effects of the user and marketer generated content on customer equity drivers in the context of the UK's online fashion industry. (current)

    Student name:
    Other supervisor: Dr Cathy Mcgouran
    Other supervisor: Dr Nick Hajli
  • How does a third sector organisation (The Wallich, a homelessness charity) employ co-production as a model for provision of a new service? (current)

    Student name:
    Other supervisor: Dr Elaine Forde
  • Food (in)security and slum tourism. A case study of Lusaka, Zambia (current)

    Student name:
    Other supervisor: Dr Louisa Huxtable-Thomas
  • An Evaluation of Corporate Social Responsibility (CSR) in Small and Medium-Sized Enterprises (SMEs): The Role of Moral Perspectives (awarded 2018)

    Student name:
    Other supervisor: Dr Kate Organ