Dr Robert Bowen
Lecturer in Business
Telephone: (01792) 513085
Room: Office 319 - 319
Third Floor
School of Management
Bay Campus

Dr Robert Bowen is a Lecturer in International Entrepreneurship at the School of Management at Swansea University. Robert has worked in higher education since 2005, beginning as a Teaching Fellow at the University of Nantes in France for 6 years. He joined the School of Management at Swansea University in September 2017, having previously been a lecturer at Aberystwyth University, where he developed and managed the Welsh language programme at the School of Management and Business. Robert has also worked in Marketing for the Scarlets rugby region, where he developed the content for the heritage museum at Parc y Scarlets.

Dr Bowen’s research interests include rural entrepreneurship, destination branding and SME internationalisation, with a specialisation in the food and drink industry. His PhD conceptualised and examined the internationalisation of food and drink SMEs, drawing on theories of place marketing and internationalisation. He has experience of conducting fieldwork in various countries, including Wales, France, Malaysia and Brazil. Dr Bowen has regularly presented research papers at international conferences, including the WISERD (Wales Institute of Social and Economic Research, Data and Methods) and ISBE (Institute for Small Business and Entrepreneurship) conferences, winning Best Paper in the Rural Enterprise track at ISBE in 2018. Dr Bowen has been invited to share his research with the Welsh Government, given evidence to the Climate Change, Environment and Rural Affairs Committee at the Welsh Assembly, and discussed co-authored work at the House of Lords.

Robert is a Fellow of the HEA and a member of the Coleg Cymraeg Cenedlaethol’s Business panel, contributing to the first Business textbook through the medium of Welsh, and makes regular media contributions on BBC Radio Cymru, the BBC News website and Newyddion 9 on S4C. Additionally, he has held the position of Visiting Lecturer at Audencia Business School in Nantes, France, since 2016. Away from work, Robert has a keen interest in travel and is an international touch rugby referee.

Areas of Expertise

  • SME internationalisation
  • International Entrepreneurship
  • Place-based Marketing
  • Food and drink SMEs


  1. Motives to SME Internationalisation: A Comparative Study of export propensity among food and drink SMEs in Wales and Brittany. Cross Cultural & Strategic Management
  2. & (2019). The meaning of ‘fresh’ in food labelling. Cardiff Metropolitan University: International Conference on Culinary Arts and Sciences (ICCAS).
  3. (2019). Connecting Places: Harnessing Diaspora Networks to Promote Food and Drink Internationalisation. Presented at 6th Corfu Symposium on Managing and Marketing Places, Corfu, Greece: Managing and Marketing Places.
  4. & (2018). After Brexit: 10 key questions for rural policy in Wales. Newcastle: Centre for Rural Economy, Newcastle University.
  5. & (2018). Ar ôl Brecsit: 10 cwestiwn allweddol o ran polisi gwledig yng Nghymru. Newcastle: Centre for Rural Economy, Newcastle University.

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  • MN-3000 Final Year Project

    This module serves as the capstone course for the BSc Business Management programme. The module allows students to undertake in-depth and applied research on an academic or practical topic of their choosing.

  • MN-3022 Pioneers of Entrepreneurship 1

    This module explores leading entrepreneurs in modern history (from the industrial revolution to present day). Each entrepreneur has many lessons to teach us ¿ each lecture sessions focuses in on one key lesson or moral. The module is taught through the Harvard case/Socratic method.