Dr Robert Bowen
Lecturer in Business
Telephone: (01792) 513085
Room: Office 319 - 319
Third Floor
School of Management
Bay Campus

Dr Robert Bowen is a Lecturer in International Entrepreneurship at the School of Management at Swansea University. Robert has worked in higher education since 2005, beginning as a Teaching Fellow at the University of Nantes in France for 6 years. He joined the School of Management at Swansea University in September 2017, having previously been a lecturer at Aberystwyth University, where he developed and managed the Welsh language programme at the School of Management and Business. Robert has also worked in Marketing for the Scarlets rugby region, where he developed the content for the heritage museum at Parc y Scarlets.

Dr Bowen’s research interests include rural entrepreneurship, destination branding and SME internationalisation, with a specialisation in the food and drink industry. His PhD conceptualised and examined the internationalisation of food and drink SMEs, drawing on theories of place marketing and internationalisation. He has experience of conducting fieldwork in various countries, including Wales, France, Malaysia and Brazil. Dr Bowen has regularly presented research papers at international conferences, including the WISERD (Wales Institute of Social and Economic Research, Data and Methods) and ISBE (Institute for Small Business and Entrepreneurship) conferences, winning Best Paper in the Rural Enterprise track at ISBE in 2018. Dr Bowen has been invited to share his research with the Welsh Government, given evidence to the Climate Change, Environment and Rural Affairs Committee at the Welsh Assembly, and discussed co-authored work at the House of Lords.

Robert is a Fellow of the HEA and a member of the Coleg Cymraeg Cenedlaethol’s Business panel, contributing to the first Business textbook through the medium of Welsh, and makes regular media contributions on BBC Radio Cymru, the BBC News website and Newyddion 9 on S4C. Additionally, he has held the position of Visiting Lecturer at Audencia Business School in Nantes, France, since 2016. Away from work, Robert has a keen interest in travel and is an international touch rugby referee.

Areas of Expertise

  • SME internationalisation
  • International Entrepreneurship
  • Place-based Marketing
  • Food and drink SMEs


  1. Bowen, R., Low, T., Perdikis, N. Location Effects on Agri-Food SME Internationalisation: Comparing Wales and Brittany Institute for Small Business and Entrepreneurship Conference
  2. Bowen, R., Morris, W. The digital divide: Implications for agribusiness and entrepreneurship. Lessons from Wales Journal of Rural Studies 72 75 84
  3. Bowen, R. Motives to SME internationalisation Cross Cultural & Strategic Management 27 1 67 90
  4. Bowen, R. Supporting international growth of food and drink SMEs. Comparing Wales and Brittany 7th Master Class on EU Cohesion Policy
  5. Bowen, R., Bennett, S. Selling places: a community-based model for promoting local food. The case of Rhondda Cynon Taf Journal of Place Management and Development ahead-of-print ahead-of-print

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  • MN-2567 Menter a Chreadigrwydd: Mentergarwch mewn Ymarfer (Enterprise & Creativity: Entrepreneurship in Practice)

    Nod y modiwl trawsddisgyblaethol generig hwn yw rhoi cyflwyniad i ddysgwyr i: (a) yr arfer o fod yn entrepreneuraidd; (b) defnyddio creadigrwydd a meddwl yn greadigol i greu a datblygu cyfleoedd; (c) datblygu ffyrdd entrepreneuraidd o feddwl a gwneud; ac, (ch) manteisio ar gyfleoedd wrth gyflawni gwerth. Bydd y cwrs ymarferol hwn yn helpu dysgwyr i ddatblygu eu syniadau eu hunain a dilyn cyflawniad personol trwy ddatblygu a chyflwyno prosiect a fydd yn gwneud gwahaniaeth yn eu cymunedau. Mae'r modiwl yn canolbwyntio ar y gofynion sylfaenol ar gyfer arloesi, creu mentrau newydd a masnacheiddio llwyddiannus - meddylfryd entrepreneuraidd, sgiliau ac ymddygiadau unigolion sy'n ceisio creu eu dyfodol eu hunain a gwneud gwahaniaeth yn eu byd. Mae'n pwysleisio pwysigrwydd datblygu ffyrdd newydd o feddwl a gwneud; yr angen am hunanddibyniaeth a hunan-gred; y gallu i nodi anghenion a phroblemau a'u gweld fel heriau a chyfleoedd; y gallu i weithredu, gosod atebion mewn lle, rheoli risg a methiant a chymryd cyfrifoldeb am y canlyniadau. This is a Welsh version of MN-2568 Enterprise & Creativity: Entrepreneurship in Practice. The content of this module is exactly the same as MN-2568 and is intended to be created due to demand for this module through the medium of Welsh. This generic cross-disciplinary module aims to provide an introduction for learners to: (a) the practice of becoming entrepreneurial; (b) Using creativity and creative thinking to generate and develop opportunities (c) the development of entrepreneurial ways of thinking and doing; and, (d) the exploitation of opportunities in the achievement of value. This practical course will help learners to develop their own ideas and pursue personal achievement by developing and delivering a project that will make a difference in their communities. The module focuses on the underpinning and fundamental requisites for innovation, new venture creation and successful commercialisation ¿ the entrepreneurial mindset, skills and behaviours of individuals who are seeking to create their own futures and make a difference in their world. It emphasises the importance of developing new ways of thinking and doing; the need for self-reliance and self-belief; the capacity for identifying needs and problems and seeing them as challenges and opportunities; the ability to take action, execute solutions, manage risk and failure and take responsibility for the consequences.

  • MN-3000 Final Year Project

    This module serves as the capstone course for the BSc Business Management programme. The module allows students to undertake in-depth and applied research on an academic or practical topic of their choosing.

  • MN-3572 Enterprise Life Cycle

    Enterprises are often referred to as being `born¿ or `dying¿, being `early¿ or `mature`. Much of management theory derives from the study of two stages. The mature, large firms or enterprise start-up. This module will investigate the ways in which the life stages of the enterprise influence the ways in which we can apply theories or practice to them. This module will enable learners to critically analyse an enterprise using the full panoply of theories and practices from entrepreneurship and management and apply these to enterprises at different stages in their lifecycle as well as to diagnose when an enterprise is moving between these stages and to use this in order to inform strategy and its execution. Throughout the module, critical evaluation of theory will be complemented by real life cases, the methods of evaluating them as well as the skills and behaviours required by those whose role is to work in and/or support enterprises. This module is suitable for any student with an ambition to work with enterprises. Whether small, medium or large, whether in the private or public sector, an enterprise is `any entity taking part in an economic activity¿. This module will allows students to conceptualise how the theory, skills and behaviours introduced from their previous modules can be applied to enterprises in practice.



    Student name:
    Other supervisor: Dr Robert Bowen
    Other supervisor: Dr Tiffany Low