Professor Nigel Morgan is Associate Dean for Special Projects and holds a Chair in Visitor Economy Management. Nigel has a professional background in tourism and sport development, research and strategy and marketing at Sport Wales and in Welsh local authorities and has held senior academic posts and professorial titles in six universities in the UK, Norway and Italy. He was formerly Director of Surrey University’s Digital Visitor Economy Research Group (2013-16); and Member of Visit Wales’ Advisory Board (2014-2017). Nigel is a Fellow of the Royal Society of Arts, the Tourism Society and the Chartered Management Institute, a Board Member of the International Place Branding Association and the Mission Art Gallery and a recipient of the Shaw-Mennell Prize for services to Leisure Studies (2016).
The ESRC, EU and Norwegian Research Council have funded Nigel’s research and he has conducted 30-plus consultancy projects for organisations in Wales, Europe, the USA and Asia (e.g. UEFA, Visit Wales, the BBC, Orlando-Sanford Airport, China National Tourist Office). Nigel is currently leading a team to evaluate the impact of Wylfa Newydd New Build Nuclear Project on the Isle of Anglesey and working on a Health Leadership Academy and a £50m integrated wellbeing, assisted living, leisure and life sciences/educational campus development for Swansea University. He recently gave evidence on the impact of Brexit at the EU Transport & Tourism Committee (2018) and at the Welsh Government Selling Wales to the World Enquiry (2017). His recent projects also include: advising on Swansea’s UK City of Culture 2021 Bid (2017), delivering a project for the EU on mitigating the impacts of terrorism and building resilience in the tourism sector (2016), chairing the Visit Wales Research & Insights Task & Finish Group (2015-2016), and conducting a review of the Wales Major Events Unit (2012).