Dr Nick Hajli is an Associate Professor of Marketing at Swansea University. Previously he was a Lecturer in Newcastle University. Nick received his PhD in Management from Birkbeck, University of London. His research has appeared in the top 20 journals used in Business School Research Rankings.  He has also published on refereed journals such as Annuals of Tourism Research, Journal of Business Ethics, Journal of Business Research, Industrial Marketing Management, International Journal of Electronic Commerce, IEEE Transactions on Engineering Management, Expert Systems with Applications, Technological Forecasting and Social Change, and other journals.

Areas of Expertise

  • Social Commerce
  • Social Media
  • Big Data Analytics
  • Brand Management
  • Sharing Commerce


  1. Lin, X., Wang, X., Hajli, N. Building E-Commerce Satisfaction and Boosting Sales: The Role of Social Commerce Trust and Its Antecedents International Journal of Electronic Commerce 23 3 328 363
  2. Hajli, N., Wang, Y., Tajvidi, M. Travel envy on social networking sites Annals of Tourism Research
  3. Wang, X., Tajvidi, M., Lin, X., Hajli, N. Towards an Ethical and Trustworthy Social Commerce Community for Brand Value Co-creation: A trust-Commitment Perspective Journal of Business Ethics
  4. Zahay, D., Hajli, N., Sihi, D. Managerial perspectives on crowdsourcing in the new product development process Industrial Marketing Management
  5. Hajli, N. Ethical Environment in the Online Communities by Information Credibility: A Social Media Perspective Journal of Business Ethics
  6. Hajli, N., Shanmugam, M., Papagiannidis, S., Zahay, D., Richard, M. Branding co-creation with members of online brand communities Journal of Business Research 70 136 144
  7. Hajli, N., Sims, J., Zadeh, A., Richard, M. A social commerce investigation of the role of trust in a social networking site on purchase intentions Journal of Business Research 71 133 141
  8. Wang, Y., Hsiao, S., Yang, Z., Hajli, N. The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities Industrial Marketing Management 54 56 70
  9. Hajli, M., Hajli, N. The role of social support on relationship quality and social commerce Technological Forecasting and Social Change 87 17 27
  10. Wang, Y., Hajli, N. Exploring the path to big data analytics success in healthcare Journal of Business Research 70 287 299
  11. Hajli, N., Lin, X. Exploring the Security of Information Sharing on Social Networking Sites: The Role of Perceived Control of Information Journal of Business Ethics 133 1 111 123
  12. Suo, Q., Sun, S., Hajli, N., Love, P. User ratings analysis in social networks through a hypernetwork method Expert Systems with Applications 42 21 7317 7325

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  • MN-2007 Strategic Marketing Planning

    The module is designed to provide an end-to-end overview of the marketing planning process from strategic conception to evaluation of implementation success. This includes: auditing stakeholders, objectives and strategy formation, planning for sales/pricing/channels/customer and then implementation.

  • MN-M568 Strategic Brand Management

    Strategic Brand Management involved the design and implementation of programmes and activities to build, measure and manage brand equity. The focus of the course is on learning brand and brand related concepts (e.g. brand equity and brand extension) and an understanding on how organisations can invest in building strong brand image and equity for long term profitability of the brand.


  • Big Data Analytics in Innovation Context (current)

    Other supervisor: Dr Mina Tajvidi
    Other supervisor: Prof Michael Williams
  • Subjective Well-being and Social Media Use in Young Kuwaities: Insight into Modern Digital Happiness in the Arabic peninsula (current)

    Other supervisor: Dr Frederic Boy
  • Understanding Managerial Responses to Online Customer Reviews: Social Media Analytics Approach (current)

    Other supervisor: Dr Roderick Thomas
  • An evaluation of the effects of the user and marketer generated content on customer equity drivers in the context of the UK's online fashion industry. (awarded 2019)

    Other supervisor: Dr Cathy Mcgouran
    Other supervisor: Dr Simon Brooks