Dr Maggie Miller
Lecturer in Marketing - Teaching
Telephone: (01792) 295577
Room: Office 308 - 308
Third Floor
School of Management
Bay Campus

Maggie Miller has a PhD in Recreation and Leisure Studies. Much of her work focuses on the sociocultural dimensions of tourism and sustainable development. In particular, she takes up research to understand and enhance social justice and equity in international tourism contexts.

Areas of expertise include: 

  • Sociocultural dimensions of sustainability in tourism 
  • Moral and ethical terrains of tourism management and marketing  
  • Adventure tourism, recreation and mountaineering
  • Wellness and tourism 
  • Innovative and visual qualitative methodologies   
  • Sharing economies in tourism and hospitality 
  • Travel as pedagogy 


  1. & #tableforone: exploring representations of dining out alone on Instagram. Annals of Leisure Research, 1-20.
  2. & Between Space and Place in Mountaineering: Navigating Risk, Death, and Power. Tourism Geographies
  3. & Onto-epistemological and theoretical engagements through praxis and beyond: Comfort, crises, shifts, and re-groupings. Leisure Sciences 40(3), 95-109.
  4. Death and disaster as moments of liminality: Towards collective agency and community resilience in Solukhumbu, Nepal. In Alan A. Lew, Joseph M. Cheer (Ed.), Tourism Resilience and Adaptation to Environmental Change: Definitions andf Frameworks. Routledge.
  5. & Freedom of movement for all? Unpacking racialized travel experiences. Current Issues in Tourism 20(9), 931-945.

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  • MN-1016 Marketing

    This module provides an introduction to the concept and practice of marketing.

  • MN-2510 Consumer Behaviour

    The module is designed to provide an introduction to consumer behaviour within the marketing context. We will look at the critical driving forces which influence consumer behaviour, including memory, attitude, decision making, satisfaction, loyalty and new technologies.

  • MN-M556 Managing and Marketing Tourist Experiences

    Tourism is one of the world┬┐s largest industry and a major player in international commerce. As the third biggest employer, the industry supports more than 200 million jobs worldwide in various sectors such as including hotels, airlines, cruises, restaurants, events management companies, travel agencies, tour operations and tourism marketing organizations. With the experience economy, the tourism industry has focused on selling experiences and this has presented challenges and opportunities to marketers and managers. Understanding the conceptualization of tourist experiences has become more crucial to the marketing and management of tourism products. This module aims to provide students with knowledge and understanding of the basic principles of tourism, the tourism industry, and how tourist experiences are managed and marketed by various sectors in the tourism industry. It aims to equip the students with knowledge and relevant skills in managing and marketing tourist experiences in a range of international contexts.

  • MN-M582 Tourism Study Tour

    Tourism development brings a range of challenges and impacts that may only be observed first hand. This course combines a discussion of tourism development with a visit to a tourism destination. Students will investigate the destination development and interact with relevant tourism operators, marketers and policy makers. Students will also interact with the host community and develop tools for community-based tourism in a problem-based learning scenario.


  • Entrepreneurial Experiences of Becoming an Employer: An Interpretative Phenomenological Analysis (current)

    Student name:
    Other supervisor: Prof Katrina Pritchard