+44 1792 295577
This module provides an introduction to the concept and practice of marketing.
The module is designed to provide an introduction to consumer behaviour within the marketing context. We will look at the critical driving forces which influence consumer behaviour, including memory, attitude, decision making, satisfaction, loyalty and new technologies.
Tourism is one of the world¿s largest industry and a major player in international commerce. As the third biggest employer, the industry supports more than 200 million jobs worldwide in various sectors such as including hotels, airlines, cruises, restaurants, events management companies, travel agencies, tour operations and tourism marketing organizations. With the experience economy, the tourism industry has focused on selling experiences and this has presented challenges and opportunities to marketers and managers. Understanding the conceptualization of tourist experiences has become more crucial to the marketing and management of tourism products. This module aims to provide students with knowledge and understanding of the basic principles of tourism, the tourism industry, and how tourist experiences are managed and marketed by various sectors in the tourism industry. It aims to equip the students with knowledge and relevant skills in managing and marketing tourist experiences in a range of international contexts.
Tourism development brings a range of challenges and impacts that may only be observed first hand. This course combines a discussion of tourism development with a visit to a tourism destination. Students will investigate the destination development and interact with relevant tourism operators, marketers and policy makers. Students will also interact with the host community and develop tools for community-based tourism in a problem-based learning scenario.